Tag: Business

Kerala [India], January 29:Go Planet-D by Debongo being the world’s first 100% sustainable and circular footwear brand is a noteworthy achievement for all Indian businesses. An Indian brand rising up to be the world’s first 100% sustainable and circular footwear brand showcases the resurgence of a new India in the global perspective.

Indian brands like Go Planet-D by Debongo striving to be the numero uno on the world stage is the new energy that the new India is driving on. Go Planet-D by Debongo has adopted a Sustainable and circular business model to ensure reduced environmental impact and promote eco-friendly practices in the footwear industry.

In business and policy, sustainability aims to prevent the depletion of natural resources, and the circular economy is a model that keeps materials in circulation rather than throwing them away as waste. It is based on the idea that products and materials can be reused, refurbished or recycled. Go Planet-D by Debongo will also be the first footwear to be 100% recycled and reused.

Therefore, the product will be made of 100% recyclable materials including all the components that go into it. Go Planet-D by Debongo uses a unique model using the new business mantra: Resell. Recycle. Renew. The world’s first 100% sustainable and circular footwear brand will be the first Indian footwear brand that can be resold for a price.

For the first time in India, a used footwear will have a resale value. The process goes like this: once the footwear wears out after years of use, the user can resell the used footwear back to the company for a fixed price. The used footwear will be collected back by the company through a courier arrangement. 100% of the used footwear collected like this will be recycled and the  recycled material will be renewed into a fresh product and the cycle will be repeated so that no waste is generated.

This regenerative system will also make Go Planet-D by Debongo the world’s first Zero Wastage footwear brand and the patent is pending with the registry. Go Planet-D by Debongo will also be an inclusive sustainable brand for the masses at a later stage. Usually, the sustainable brands are priced high and it never transforms into a democratic brand.

Going forward, Go Planet-D by Debongo will have an affordable pricing model so that sustainability becomes a movement for people from all walks of life irrespective of the social classes, unlike most of the sustainability focused products that have become fancy ideas promoted and used only by the upper class of the society. Thus, Go Planet-D by Debongo will also be the first sustainable brand idea that promotes equality and equal opportunity for using sustainable footwear irrespective of the social classes.

The concept of Go Planet-D by Debongo was conceived and developed by VKC Razak, the Managing Director of India’s VKC from his experience of over three decades in the footwear industry serving the common man with a mission of long-lasting footwear at honest prices. “I am extremely happy that we are ready to roll out this magnificent 100% sustainable and circular footwear brand for the world from India.

We are planning to ensure that eventually we manufacture all the Go Planet-D by Debongo products end-to-end at our own manufacturing units,” said VKC Razak, Managing Director, India’s VKC. Go Planet-D by Debongo is ready to democratize sustainable fashion across the globe starting from India. Join the new movement for a modern new world.

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New Delhi [India], January 29: Marking a significant milestone on India’s 76th Republic Day, Oben Electric, a homegrown electric motorcycle manufacturer, launched 10 new showrooms and service centers, across key locations in the country. With this expansion, Oben now reaches over 53 million Indians across 22 showrooms and service centers, spanning 14 cities and 7 states.

The new showrooms are in Shivajinagar and Dhanakawadi (Pune), Hubballi (Karnataka), Malappuram and Thrissur (Kerala), Bilaspur (Chhattisgarh), Lucknow, Mainpuri, Budaun (Uttar Pradesh), and Adhichini (New Delhi). This expansion marks Oben’s entry into the emerging EV markets of Uttar Pradesh and Chhattisgarh, while significantly strengthening its presence in Karnataka, Kerala, and Maharashtra.

Building on the momentum of its successful Series A funding round, Oben Electric is on a mission to deepen its market presence across India’s major and emerging EV markets. The brand aims to establish a strong foothold in both urban and Tier-2 cities, with plans to open 100 new showrooms and service centers across 50 cities by FY26.

As a proud Make in India brand, Oben Electric celebrates the spirit of the Republic Day by reaffirming its commitment to the nation’s vision of self-reliance and sustainable progress. As the only Indian EV manufacturer with complete vertical integration, Oben Electric designs, develops, and manufactures all critical components in-house, including high-performance LFP batteries, motors, fast chargers, and vehicle control units. Tailored specifically for Indian consumers and built to withstand India’s diverse and challenging conditions, Oben’s innovative electric-motorcycles are a testament to the brand’s unwavering dedication to empowering India with world-class electric mobility solutions.

Commenting on the latest expansion, Madhumita Agrawal, Founder & CEO, Oben Electric, said, “It’s a matter of immense pride and delight to celebrate Republic Day by expanding our footprint across the country. By opening 10 new showrooms, we’re not only entering Uttar Pradesh and Chhattisgarh but also bolstering our presence in key EV markets. Oben remains steadfast in making EV adoption seamless for eco-conscious consumers through power-packed offerings, experiential centers, and comprehensive end-to-end support.”

Oben Electric has garnered attention in the Indian E-Motorcycle market with its groundbreaking Rorr product line. The company recently launched Oben Rorr EZ (pronounced Easy), priced from INR 89,999, which is transforming city commute with an impressive acceleration (0-40 km/h in 3.3 seconds), a top speed of 95 km/h and a range of up to 175 km (IDC) across three battery variants. The company continues to offer its flagship Oben Rorr, a high-performance electric motorcycle known for its exceptional specifications.  All Oben products feature high performance LFP (Lithium Iron Phosphate) battery technology, the first of its kind in India’s electric two-wheeler market, delivering superior resilience and longevity, even in extreme weather conditions.

About Oben Electric:
Oben Electric, founded in August 2020 and headquartered in Bengaluru, is an R&D-driven organization that designs, develops, and manufactures electric motorcycles and critical EV components in-house. With a team of passionate technologists with over 25 years of collective hands-on experience in the electric two-wheeler industry, Oben Electric focuses on “Design in India for the World.”

The company has been at the forefront of transforming the electric two-wheeler landscape in India, introducing several groundbreaking initiatives. Oben Electric pioneers the use of advanced battery chemistry, such as LFP, in electric two-wheelers, offering enhanced safety, longer range, and cleaner operation compared to other widely used battery chemistries. Additionally, the company holds more than 21 patents for its proprietary technology and EV components.

As an early entrant in the electric motorcycle market, Oben Electric is leading the adoption of electric motorcycles in India, which happens to be the world’s largest motorcycle market. With limited competition at present, the company aims to become the largest electric motorcycle OEM globally. Their vision is to revolutionize the industry by providing cutting-edge electric mobility solutions that cater to the diverse needs of riders.

To learn more about Oben Electric and their innovative electric motorcycles, please visit their website at www.obenelectric.com

LinkedIn – Oben Electric,  Madhumita Agarwal, Dinkar Agarwal, Sagar Thakkar

Bengaluru (Karnataka) [India], January 29: WIDMA^® Machining Solutions Group of Kennametal India Limited, a leading manufacturer of metal cutting CNC machines, showcased a range of innovative machining solutions at IMTEX 2025, including the recently launched horizontal machining center, MacHX800, and blank profile grinding solution, BPG 15. IMTEX is one of the most prominent machine tool and manufacturing technology shows in the world and is organized by the Indian Machine Tool Manufacturers’ Association (IMTMA). Dr. M.B. Patil, Hon’ble Minister for Large and Medium Industries and Infrastructure Development, Government of Karnataka inaugurated the WIDMA booth at IMTEX.

“We are thrilled to utilize the IMTEX platform to present our growing range of general-purpose and standard machining solutions for the Indian market. A key highlight of the event is our latest innovation, the MacHX800, which reflects our expertise in providing advanced solutions that guarantee exceptional quality and reliable performance. Additionally, customers witnessed our extended range of next-generation solutions in action that are designed to meet their most challenging machining objectives,” said Vijaykrishnan Venkatesan, Managing Director, Kennametal India Limited.

WIDMA showcased its recently launched MacHX800 Horizontal Machining Center (HMC) at IMTEX. This HMC is designed for large parts machining across industries such as commercial vehicles, construction and farming equipment, aerospace and general engineering. With IoT 4.0 integration, it provides the rigidity, efficiency, precision and flexibility required to work with diverse materials under challenging conditions.

Also in the Spotlight:

• BPG-15 Blank Profile Grinding Machine: This machine augments the Tool & Cutter Grinding machines portfolio, enabling customers to choose from a comprehensive range of solutions.
• VT850 Vertical Turning Lathe (VTL): This 2-axis, standard ‘plug-and-play’ VTL is designed for machining large components that require heavy metal removal.
• VU1250 Multi-Tasking Turn-Mill Center: This 5-axis turn-mill center integrates turning and milling functions in a single, rugged machine that lends itself readily to complex part geometries.
• EcoGrind VX⁵ and SX⁵ LiMo: These five-axes CNC tool and cutter-grinding machines are designed with premium features to deliver best-in-class productivity and versatility.
• UGC Series Deep Hole Drilling Machine: This series of machines combine the benefit of deep hole drilling with milling, drilling, and tapping operations in a single setup.

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New Delhi [India], January 29: VT Markets celebrates an exhilarating year of record-breaking growth and high-impact achievements in 2024. From a remarkable jump in trading volume to groundbreaking partnerships, this year has marked a transformative year for the global brokerage leader.

VT Markets was celebrated for its excellence over 30 global and regional accolades, and prestigious industry appearances, further solidifying its position as a trailblazer in the trading world. The firm also earned the coveted Approved Broker Member status from the Financial Commission, a prestigious recognition of its trustworthiness and transparency in the industry.

The year 2024 has been a year of unprecedented growth for VT Markets, marked by significant milestones and achievements. The company expanded its global workforce to over 600 employees across 27 offices worldwide, scaling its operations to provide unparalleled support to traders. This rapid growth was mirrored in the firm’s record-breaking trading volume, which saw a remarkable 150% year-on-year increase, reflecting the trust and momentum VT Markets has garnered within the trading community. Additionally, with a two-fold growth in gross deposits and first-time trades, the company’s customer base and trading activity reached new heights, signaling its robust expansion and success on a global scale.

The year also brought some of the most exciting and high-profile achievements in VT Markets’ history. The company continued its partnership with Maserati MSG Racing for Season 11 of the Formula E World Championship, aligning the high-performance world of motorsport with trading. This collaboration highlights VT Markets’ commitment to innovation and speed, values that define its brand. Another significant milestone was the strategic partnership with Newcastle United, launched in August, which amplified the company’s global presence and solidified its dedication to world-class sports partnerships.

Last Year, Client fund protection remained a top priority for VT Markets. The company introduced client fund insurance of up to $1 million, providing traders with an unparalleled sense of security and trust. Additionally, the “Built for Winners” brand campaign showcased the similarities between navigating volatile markets and racing on high-speed tracks. This bold campaign resonated with traders, positioning VT Markets as a company that enables individuals and institutions to thrive in challenging environments. Furthermore, the hyper-localized “Trading Can Be Easy” ad campaign targeted South Asia, particularly India, illustrating how trading can transform lives. This initiative struck a deep chord with local audiences, reshaping perceptions of trading in the region.

The Road Ahead: VT Markets’ Vision for 2025

Building on the tremendous success of 2024, VT Markets is primed for greater expansion in 2025, with bold plans to continue setting new standards in the brokerage industry including doubling down in key regions like Southeast Asia and Central Asia for rapid growth and further establishing its global leadership. As we look ahead, we are optimistic about the outlook for forex and trading, with a market poised for both opportunities and challenges. By leveraging our advanced technology, global reach, and customer-centric approach, VT Markets is confident to navigate these evolving market dynamics and ride the wave of success together with our valued clients and partners.

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Surat (Gujarat) [India], January 29:  As India gears up for the Union Budget 2025, a strong focus on sustainability is essential. The government should promote green building practices and eco-friendly materials like AAC blocks and ALC panels by offering incentives such as higher FSI for projects utilizing these alternatives. Additionally, gradual phasing out of red bricks will help transition the ecosystem toward a cleaner, greener, and more sustainable future.

Union Budget offers a critical opportunity to address the severe pollution challenges faced by Indian cities. With 75-80% of the world’s most polluted urban areas located in India, it’s imperative for policymakers to prioritise sustainable development. The construction sector also contributes to pollution levels and must be at the forefront of this initiative.

Green building materials such as AAC (Autoclaved Aerated Concrete) blocks and ALC (Autoclaved Lightweight Concrete) panels offer sustainable alternatives to red bricks. These materials are not only eco-friendly but also reduce the carbon footprint of construction projects. Promoting their use through tax benefits, subsidies, or other incentives can encourage builders and developers to shift towards more sustainable practices. Additionally, introducing stricter regulations and clear guidelines for sustainable construction methods can ensure that environmental considerations are integrated into urban development plans.

Mr Narayan Saboo, Chairman, BigBloc Construction Ltd, said “Promoting the adoption of eco-friendly building materials like AAC blocks and ALC panels is crucial for a sustainable future. With AAC blocks now placed in the 12% GST slab, at par with red bricks, the government can further incentivize their use by offering benefits like higher FSI for projects utilizing green materials. Such measures will accelerate sustainability efforts and drive India toward a cleaner, greener future.”

Red bricks not only deplete topsoil but also cause significant pollution during manufacturing. The government must incentivize sustainable construction practices and establish clear guidelines to encourage their adoption.

Incentives for green construction practices could also include financial support for the adoption of technologies that minimize waste, reduce energy consumption, and utilize renewable resources. The government should actively collaborate with stakeholders in the construction and real estate industries to create a roadmap for implementing these practices on a national scale.

Furthermore, public awareness campaigns highlighting the benefits of green construction could play a vital role in encouraging widespread acceptance of these practices. By aligning policies with the goals of sustainability and clean energy, India can lead the way in combating urban pollution and setting an example for other nations. In conclusion, the Union Budget 2025 should serve as a turning point for India’s construction industry, paving the way for a cleaner, greener, and more sustainable urban future. Through targeted incentives and robust guidelines, the government can address the pressing issue of pollution and foster a culture of sustainable development that benefits both the environment and the economy.

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Mumbai (Maharashtra) [India], January 29:  CamPure, a leading brand of environmentally friendly air fresheners and mosquito repellents made from camphor, has unveiled an innovative approach to outdoor advertising, using the brand’s iconic cone-shaped fresheners to deliver humorous and topical messages on billboards across major Indian cities.

Centred on the Republic Day parade, CamPure’s latest campaign showcases CamPure’s air fresheners as “locked and loaded” fragrance missiles ready to freshen the country. The campaign showcases light-hearted content while cleverly incorporating the distinctive design of CamPure’s products. This fresh take on advertising not only entertains but reinforces the brand’s identity in an impactful manner.

Commenting on the campaign, (name and designation) of CamPure, said, “Our unique cone-shaped freshener lends itself perfectly to creative storytelling. Through this campaign, we aim to connect with urban audiences in a fresh way and bring a smile to their faces while highlighting our commitment to quality. By infusing humour, topicality and creativity into our billboards, we aim to innovate and engage and create memorable experiences for our consumers.”

The campaign will focus on high-traffic locations and key consumer hubs, ensuring maximum visibility and engagement. By linking the brand’s eco-friendly and multipurpose attributes with culturally relevant themes, CamPure aims to deepen its connection with Indian consumers.

CamPure products, known for their ability to freshen air, repel insects and promote respiratory health, continue to be a trusted choice for lakhs of homes across India. With this new campaign, the brand reinforces its commitment to blending tradition, innovation and sustainability in ways that resonate with modern lifestyles.