Tag: Business

  • 12th Vinyl India Summit Concludes with Resounding Impact: India Emerges as Global Hub for PVC and CPVC Growth

    12th Vinyl India Summit Concludes with Resounding Impact: India Emerges as Global Hub for PVC and CPVC Growth

    Mumbai (Maharashtra) [India], April 14: The 12th edition of Vinyl India — the World’s Largest PVC & CPVC Business Summit & Exhibition — took place on April 10–11, 2025, at the Jio World Convention Centre, Mumbai, uniting the Global Vinyl Industry under one roof

    With over 1250 delegates from 540+ organisations across 25 countries, the Summit reinforced its reputation as the definitive Global platform for collaboration, innovation, and strategic dialogue across the Vinyl value chain.

    The Summit is organized by ElitePlus++ Business Services (EPBS) under the visionary leadership of Nidhi Verma, Founder & MD, ElitePlus++ Business Services, and is supported by the Department of Chemicals & Petrochemicals (DCPC), Ministry of Chemicals & Fertilizers, Government of India

    Over the past 15 years, ElitePlus++ Business Services has conceptualized and successfully delivered over 100 iconic Global Business Summits and International CEO Roundtables, consistently setting new benchmarks in technology advancement, strategic policy dialogue, and sustainable development. These platforms have not only facilitated high-value Joint Ventures and M&A opportunities but have also played a pivotal role in job creation by enabling Global organizations to establish factories and offices in India, further strengthening India’s industrial and economic landscape.

    Vinyl India is Summit and Expo on PVC – The Strongest Building Block of the Fastest-Growing Economy. At the heart of India’s rapid development lies a powerful enabler — Polyvinyl Chloride. As the nation propels forward with ambitious infrastructure projects and urban expansion, PVC has emerged as a cornerstone of progress, driving advancements across sectors like construction, healthcare, agriculture, and utilities.

    The infrastructure engine driving India’s next wave of growth

    • PVC: A foundational pillar supporting economic expansion
    • Comprehensive insights across all PVC business verticals
    • Vinyl India provides two full days of intense knowledge-sharing, collaborations, and partnerships

    As India charts its high-growth trajectory, PVC remains central to the country’s developmental journey. The Summit echoed a powerful message to global stakeholders: “Be a part of this spectacular transformation.”

    India’s PVC Consumption – A Global Opportunity

    With annual PVC consumption surpassing 5 million tons, of which 1.5 million tons is produced domestically and 3.5 million tons imported, India stands as the focal point for global trade, investment, and growth. As infrastructure demand soars across housing, healthcare, urban mobility, agriculture, and packaging — PVC’s role as a versatile, sustainable solution becomes ever more crucial.

    Setting the Stage for Industry-wide Transformation

    The 12th Vinyl India Summit served as a pivotal platform, uniting visionary leaders, global policymakers, and subject matter experts to chart the future of the PVC and CPVC industries. The Summit featured over 70 distinguished speakers who provided valuable insights into technological advancements, smart manufacturing, digital transformation, evolving regulatory frameworks, and emerging growth opportunities across sectors such as healthcare, construction, automotive, and consumer goods.

    High-impact panel discussions addressed pressing challenges and opportunities within the industry, including the current status and outlook of O-PVC pipes, the future of uPVC windows, strategies for advancing sustainability and fostering a circular economy, and the growing influence of Industry 4.0 on smart manufacturing.

    Complementing these knowledge-sharing sessions, more than 50 leading Exhibitors showcased cutting-edge technologies, sustainable solutions, and the latest innovations in PVC manufacturing and processing, offering delegates a comprehensive view of the industry’s future.

    The Summit featured a series of insightful sessions led by esteemed industry professionals, including:

    • Keynote Speakers include Worlds’ Global Leaders –Chairman, ACG Group, MD, DCW Vice Chairman & CEO, Jain Irrigation Systems. President & CEO, Tricon Energy
    • Guest of Honour is- Shri Deepak Mishra, Joint Secretary, Department of Chemicals & Petrochemicals, Ministry of Chemicals & Fertilizers, Government of India

    Message by Global Vinyl Team 

    Chief Executive Officer, Vinyl Council of Australia, President & CEO, Vinyl Institute of Canada, President & CEO, The Vinyl Institute

    Veterans debate in 4 powerful Panel Discussions: Strategic Directions & Deep Dives on important Issues and Opportunities

    1. PVC IND 4.0 – Outlook of Next Gen
    2. PVC: The Pillar of Construction Industry in India
    3. What’s Next in uPVC Windows?
    4. O-PVC Pipes – Current Status and Future Outlook

    These expert-led panels addressed next-gen solutions, market barriers, sustainability strategies, and digital transformation to future-proof the vinyl value chain.

    8 Business Sessions

    Business Session I

    PVC Industry Overview & Market Outlook Among the four leading polymers, PVC has a very interesting journey ahead, driven by infrastructure growth. This unique polymer has the lowest carbon footprint and remains in service for a very long period. Delegates will gain deep insights into what the future holds and how the demand-supply balance will take shape. As the Indian PVC processing industry is heavily dependent on imports, subject matter experts will provide a first-hand look at what to expect as we move through 2025 and beyond.

    Speakers include: President – Polymer Chain, RIL, Editor, Chlor-alkali Asia, Argus Media, Executive Director, Chemical Insights, S&P Global Commodity Insights, Asia/ISC Vinyl & ISC Chlor-Alkali, Chemical Market Analytics by OPIS, A Dow Jones Company, Managing Director, CHEM1 Consulting Beijing Co

    Business Session II

    Revolution in Pipes & CPVC PVC is the oldest known polymer to mankind and has made a huge contribution to safeguarding human health with PVC pipes. For efficient and safe energy transmission to homes and many gadgets we use, PVC-insulated wires and cables provide safety and comfort. As we move ahead, PVC pipes have continuously evolved, offering superior performance. This Business Session will provide deep insights into the emerging future of PVC pipes and fittings and how to remain in the lead.

    Speakers include: CMD, Epigral, Managing Director for India, Middle East, and Africa, The Lubrizol Corporation, Managing Director, Aliaxis India

    Business Session III

    Processing & Downstream Machinery It is heartening to know that the PVC Processing Machinery Industry—covering pipes, profiles, and injection-moulded fittings manufacturers—is keeping pace with high-output, precision equipment to serve the market. From high-throughput mixers to twin-screw extrusion with very close thickness measurement, and moulding machines with high output and hot runners, advancements continue to drive efficiency. The latest developments in technology will keep the processing industry ahead, offering the best value to end consumers, with savings resulting from reduced energy consumption at high throughput.

    Speakers include: President, Yudo Hot Runner India , Head – Compounder Projects, Theysohn Extrusionstechnik GmbH, Director, Rajoo BausanoExtrusion,  Head of Sales – Business Unit Hose & Tube, Sikora AG, Director of Global Sales and Legal Officer, Mixaco Dr. Herfeld GmbH & Co. KG

    Business Session IV

    Green PVC – Sustainable Product As we all know, sustainability is the new buzzword everywhere and is the most discussed topic at all events. Keeping in mind how the Vinyl Industry is involved in the sustainability drive, global experts will provide insights into how GREEN PVC will support humanity. We will gain a clearer understanding of how GREEN PVC will help us keep pace with the fast-changing demand for sustainability. It is very interesting to know that PVC—one of the first polymers to be discovered and having been around for all these years—continues to evolve with new applications driven by innovation, further supporting the versatility of this wonderful polymer. As an emerging society demands “more from less,” this session will feature experts sharing with us “Solutions for the Future”

    Speakers include: Director, Pundamilia Ltd, Global Executive Committee – PVC, Baerlocher Group, Co-ordinator of Toxicology working group, Japan Plasticizer Industry Association (JPIA), Principal Engineer Process Technology, thyssenkrupp Uhde GmbH, Director, Global Plumbing and Plastic Products, NSF

    Business Session V

    New Aspects in PVC Processing This session delved into the latest advancements in PVC processing technologies, focusing on enhancing efficiency, quality, and automation in extrusion and material handling. Industry leaders shared their expertise on cutting-edge developments shaping the future of PVC manufacturing.

    Speakers include: Managing Director/CEO, Battenfeld-Cincinnati Austria GmbH, Area Management ASM/ Asian Markets, Zumbach AG, Director, Neoplast Engineering

    Business Session VI

    Innovations in Applications – Solutions for the Future is very interesting to know that PVC—one of the first polymers to be discovered and having been around for all these years—continues to evolve with new applications driven by innovation, further supporting the versatility of this wonderful polymer. As an emerging society demands “more from less,” this session will feature experts sharing with us “Solutions for the Future.”

    Speakers include: Technical Director, Finolex Industries, Head, Development and Technology, ACG Packaging Materials, Founder & CEO, Hardy Smith & WPC News, CEO, PVC Converters

    Business Session VII

    Opportunities and Challenges for OPVC- We all know that Oriented PVC (O-PVC) has been a very innovative development in the PVC pipe segment. Orientation provides “More from Less”with superior strength, placing O-PVC in a very unique position. We will gain deep insights as renowned Speaker, shared with us the “secrets” of O-PVC pipes and fittings.

    Speakers include: Business Development and Marketing Director, Molecor Technologia SL

    Business Session VII

    Latest Advancements in Stabilizers- Stabilisers play a very important role in PVC processing. It is heartening to know that next-generation stabilisers are now available. With the increasing usage of C-PVC, these new-generation stabilisers offer enhanced properties—a very welcome development to support the growth of PVC across all applications.

    Speakers include: Managing Director, Silvin Additives, Business Head – Pipe and Fittings segment, Reagens SPA, Co-founder and Director, Goldstab Organics, Chairman & MD/, Business Head – CPVC Division, Platinum Industries, Technical Manager, Sun Ace

    Business Session VIII

    Latest Developments in PVC Additives- Continuing with stabilisers and additives for PVC, we will gain deep insights into the latest developments, covering advancements in PVC additives for both PVC and C-PVC, specifically for water transportation and building applications

    Speakers include: Director-Business Development, Benchmark Polytechnik, Business Director – Plastic Additives, ARKEMA Group, Country Head-India & Middle East, Galata Chemicals, Sales Director Polymers, Innospec LeunaGmbH

    Gala Entertainment & Networking Dinner The evening of 10th April came alive with the Spectacular Gala Night — a perfect fusion of music, culture, and global networking.

    View the event highlights here:

    Post, Reel

    Issued by: ElitePlus++ Business Services- 11th April 2025

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  • Natureland Organics: Pioneering the Future of Sustainable Agriculture

    Natureland Organics: Pioneering the Future of Sustainable Agriculture

    New Delhi [India], April 12: Natureland Organics, a trailblazer in the organic food industry, continues to set new standards in sustainable agriculture. Founded in 2002 by visionary entrepreneurs Arvind Godara and Ajeet Godara, the company has remained committed to promoting healthier food choices while supporting farmers in transitioning to organic farming practices. Through innovation, farmer empowerment, and ecological responsibility, Natureland Organics is redefining the way organic food is grown, distributed, and consumed.

    A Vision Rooted in Sustainability

    Natureland Organics was built on the principle that the health of the planet is directly linked to the health of its people. Arvind and Ajeet Godara embarked on this journey with a mission to create a sustainable agricultural ecosystem that not only produces high-quality organic food but also nurtures communities and protects the environment.“We believe that organic farming is not just a business but a movement that will shape the future of food production. By fostering an ecosystem where farmers are supported and consumers have access to pure, nutritious food, we are creating a healthier tomorrow,” said Arvind Godara.

    Achievements and Industry Recognition

    Since its inception, Natureland Organics has received widespread recognition for its commitment to organic agriculture and sustainability.With an ever-expanding consumer base, Natureland Organics has gained the trust of customers. Its products, known for their purity and taste, have set industry benchmarks and reinforced the company’s reputation as a leader in the organic food sector.

    Empowering Farmers, Transforming Lives

    A core pillar of Natureland Organics success lies in its unwavering support for small-scale farmers. The company has helped convert thousands of acres of conventional farmland into organic fields through comprehensive training programs, financial assistance, and on-field consultations.

    “Our approach focuses on empowering farmers by giving them the tools, knowledge, and financial backing needed to make the transition to organic farming. This not only improves their economic stability but also significantly reduces chemical usage, benefitting the environment as a whole,” explained Ajeet Godara.

    A Future-Driven Vision

    Looking ahead, Arvind and Ajeet Godara have ambitious plans to position Natureland Organics as the world’s leading organic farming company. The company is actively working on expanding its global footprint, advocating for policy changes that support organic farming, and fostering partnerships that promote sustainability.

    “We envision a future where organic farming is the norm, not the exception. By investing in research, innovation, and education, we aim to create a ripple effect that promotes a healthier, more resilient planet,” said Arvind Godara.

    Inspiring the Next Generation

    For aspiring entrepreneurs and agriculturalists, Arvind and Ajeet Godara offer a simple yet powerful message: stay true to your values, embrace innovation, and never lose sight of the bigger picture.

    “Building a sustainable business requires patience, perseverance, and a deep commitment to making a difference. The journey is challenging, but the impact is profound. Every small step towards sustainability brings us closer to a better future,” advised Ajeet Godara.

    About Natureland Organics

    Natureland Organics is a leading organic food company dedicated to promoting sustainable agriculture and healthier food choices. Founded in 2002 by Arvind Godara and Ajeet Godara, the company specializes in high-quality organic products, working closely with farmers to transform conventional farming into a more sustainable and eco-friendly practice.

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  • Fitso Co-Founder Launches New Startup In Real Estate Resale Space

    Fitso Co-Founder Launches New Startup In Real Estate Resale Space

    New Delhi [India], April 11: In a market where selling residential property typically involves months of uncertainty, countless showings, and hefty commissions, a new player is turning the Indian real estate industry on its head.

    Openhouse has launched a groundbreaking service promising homeowners what seemed impossible: instant offers, guaranteed sales within 90 days, and zero commission fees.

    The startup addresses longstanding pain points in India’s fragmented property resale market, where homeowners have historically faced lowball offers and protracted sales processes that often result in distress selling.

    “Homeowners shouldn’t have to choose between waiting indefinitely or accepting below-market offers,” said Rahool Sureka, Openhouse co-founder and IIT Delhi graduate who previously founded Fitso (later acquired by Zomato). “Our data-driven approach ensures sellers receive fair market value without the traditional headaches.”

    Unlike traditional brokers who often operate with non-transparent practices and false promises, Openhouse offers homeowners a guaranteed price upfront – removing the guesswork and anxiety from the process. The company only earns if it is able to sell the home at a premium by investing in property enhancement – including minor upgrades, professional staging, and better presentation. This model creates a true win-win: homeowners get certainty and fair value, while Openhouse aligns its success with delivering real value.

    Openhouse manages the entire transaction journey, from scheduling property visits and buyer verification to final paperwork, offering a seamless experience for sellers. They aim to sell 1,000 homes in their first year of operations and have already maintained a 100% success rate on all properties where they offered a sale guarantee.

    Co-founded by Sureka and Ankit Khemka, a chartered accountant who previously served as CFO at AppyHigh and Fitso, Openhouse brings professional management experience to an industry often criticized for its lack of transparency and structure.

    In a market where homeowners frequently feel disadvantaged, Openhouse appears to be shifting power back to sellers with its “no delays, no distress pricing, no stress” promise.

    For more information, visit Openhouse’s official website or call their customer service line.

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  • Hafele’s Slim Aluminium Profiles for Furniture Lighting

    Hafele’s Slim Aluminium Profiles for Furniture Lighting

    New Delhi [India], April 11: Furniture profile lights offer seamless illumination for showcases, bookshelves, wardrobes, bar units, study units, etc. by blending into the design and providing focused, glare-free lighting. Recessed mounted within the panels, these profiles do not obstruct the functionality and enhance the aesthetics of these spaces.

    Hafele’s new Slim Aluminium Profiles for furniture lighting have been crafted to meet diverse lighting needs while maintaining a minimalist and elegant appeal. With a compact design, these profiles ensure seamless integration, even into smaller furniture spaces like showcases and are available in two designs – symmetric and asymmetric. Hafele’s Slim Aluminium Profiles cater to various lighting requirements – Symmetric profiles provide uniform illumination, making them ideal for task lighting in study units and bookshelves or as decorative lighting on cabinet panels, while the asymmetric profiles direct light at a specific angle, perfect for accent lighting or highlighting objects kept in showcases. Built using high-quality aluminium, these profiles offer excellent durability and efficient heat dissipation, ensuring long-lasting performance. These profiles are available in the premium finishes of black and silver, blending effortlessly with contemporary interiors. The high- quality diffusers that come with the profiles ensure seamless light output by softening the light effect and reducing harsh shadows.

    Furniture

    With 10 years guarantee*, Hafele’s Slim Aluminium Profiles offer a hassle-free furniture lighting solution that withstands the test of time.

    Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

    Log onto hafeleindia.com/en/info to find the nearest

    Hafele showroom or design centre.

    • Website: hafeleindia.com
    • Customer Care Toll Free: 1800 266 6667
    • Customer Care WhatsApp: +91 97691 11122
    • Customer Care Email ID:customercare@hafeleindia.com

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  • Integrated Range of Digital Home Security Solutions by Hafele

    Integrated Range of Digital Home Security Solutions by Hafele

    New Delhi [India], April 11: Hafele introduces a new perspective to home security with its integrated range of Digital Home Security Solutions. With this range we bring to you the most advanced technologies in digital access modes, safety features, convenient settings and much more; attempting to provoke a serious thought towards home security. These solutions from Hafele can allow you to control multi- dimensional aspects of home access through a single locking device, as per your specific lifestyle and at the leisure of your convenience.

    RE-Inforce Digital Lock

    Because the combination of flawless features and harmonious aesthetics is hard to find and even harder to ignore!

    RE-Inforce security with this sleek all-in-one digital lock. With multiple access options and a flushed body that appears as if it is forged out of black glass, this lock provides superior functionality and sophisticated aesthetics. Easy to use and set-up (with an option of operating via the Häfele Smart Living App), the lock provides access through fingerprint, RFID card, password and via the mobile application. Delivering high security, the lock safeguards the door within 3 seconds of closing it and offers a robust deadbolt connection ensuring utmost safety.

    ProLock, PL200 Access Control System

    Prolock, the new electronic access control and identification system by Hafele makes it simpler to organize effective procedures for hotels, providing maximum convenience for guests and operators. This system replaces your old room keys with keyless access that allows you to integrate all of your own and your guest’s security needs into one stylish, energy efficient and reliable package. Easily scalable access points, any number of users and locking plans coordinated with individual requirements; these features in combination with our comprehensive on-site service bring to life a customized access control management system, engineered by Hafele.

    With the Prolock PL 200 model from this range, you can achieve seamless aesthetics and robust utility. Along with its minimalist build, this premium lock offers impressive functionality, providing optimum ease to the user as well as the operator.

    Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

    Log onto hafeleindia.com/en/info to find the nearest

    Hafele showroom or design centre.

    • Website: hafeleindia.com
    • Customer Care Toll Free: 1800 266 6667
    • Customer Care WhatsApp: +91 97691 11122
    • Customer Care Email ID:customercare@hafeleindia.com

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  • Sameer Mahandru on the Highs and Lows of India’s Alco-Bev Industry: Challenges and Future Prospects

    Sameer Mahandru on the Highs and Lows of India’s Alco-Bev Industry: Challenges and Future Prospects

    New Delhi [India], April 11: The Indian AlcoBev industry today stands at crossroads where at one hand the rising popularity of premium spirits and craft drinks is driving the surge, on the other hand the rising input costs are keeping the industry on toes.

    Consumers today are seeking drinks that are unique and high in quality. Brands have taken the hint and are now stepping up to meet the demands by making the drinking experience more about flavor and craftsmanship rather than just a drinking binge.

    Sameer Mahandrua leader in the alco-bev industry, gives insights to gain a deeper understanding of the opportunities and challenges in the industry.

    There are strong projections that the alcohol and beverage industry in India will experience substantial growth. The market valuation will reach approximately $200 billion by 2025 and expand at a compound annual growth rate of 7.2% to attain $300 billion by 2035.

    Even though the numbers are promising, the journey is far from simple. Let’s unpack what lies ahead.

    Premiumization and Craft Boom

    The alco-bev industry is riding high on premiumization and the craft boom creating an innovative and growth friendly landscape for the sector.

    This shift goes beyond simple indulgence because it represents a cultural movement where consumers now value quality experiences that match their personal values and way of life.

    Microbreweries along with craft distilleries lead this transformation by offering diverse options suited for adventurous taste preferences.

    These experiential drinking establishments are not just places to enjoy a drink, they have become the go to destination for patrons to engage with the brewing methodology, attend tastings and understands what exactly goes into making these flavorful beverages.

    “For an astute connoisseur, the only thing more artisanal than the drink is the story behind it! Consumers have become wary of the mass produced and have traded it for the bespoke. They are even ready to pay a premium price for that ‘one-of-a-kind’ experience’. After all who wouldn’t want to sip a whiskey that has a story as rich as its taste” says Sameer Mahandru.

    The ever popular craft culture has transformed the mundane drinking experience into a journey of flavors making it a thrilling endeavor for both producers and consumers.

    Global Expansion and Tourism Integration

    The global expansion of Indian spirits presents an exciting narrative of growth and opportunity. Homegrown brands are gaining traction in international markets. This is not just a fleeting trend, it reflects the acceptance and recognition of the quality and craftsmanship in Indian made spirits especially single malts and artisanal products.

    As ‘Make In India’ is gaining momentum in the alcobev space, the sector has started positioning itself as a serious contender on a global stage. The integration of tourism into this expansion has been a game changer. Distillery tours, immersive tasting experiences have played a vital role in boosting brand engagement while attracting international travelers at the same time.

    “Indian spirits have made their mark on the global stage showcasing the exceptional quality and craftsmanship that define our single malts and artisanal creations. Distilleries are embracing tourism through immersive tours and tastings. They are offering drinks with a side of India’s rich heritage and local flavors.” Believes Sameer Mahandru.

    “The global expansion is not just about the growth in numbers but an invitation to explore the stories and traditions behind the spirit and creating meaningful connections that resonate far beyond the glass,” he adds.

    With the market on an upward trajectory, leveraging tourism with global outreach will present unparalleled opportunities for Indian brands to cultivate a customer base that is loyal both at home and abroad.

    Challenges: Rising Input Costs

    Even after positive indications, the alco-bev industry is grappling with a plethora of challenges that threaten its profitability. Rising input costs are at the core of this struggle.

    The prices of essential raw materials, such as Extra Neutral Alcohol (ENA), have surged significantly—up by 53% since FY2018—while packaging costs, particularly for glass and paper products, have also seen steep increases of 79% and 22-31%, respectively.

    In addition to these prices energy price hikes further put a dent in the operational budgets. The ability to adjust retail price is dampened by industry’s reliance on state controlled pricing mechanisms which leads to limited margins for extended periods.

    These problems make it necessary to make production practices more sustainable while maintaining product quality. Moreover, the competition within the market is becoming more intense as domestic and international brands try hard to grab eyeballs and please the palettes. This constant push and pull is motivating producers to come up with innovative blends while managing financial pressures.

    Sameer Mahandru opines “Even though the industry is navigating turbulent waters, with rising costs and shrinking profits, yet it’s an opportunity to transform by adopting sustainable production practices, optimized innovative operations and focusing on quality-driven differentiation, brands can turn adversity into an advantage. With AI at the forefront, the alco-bev industry can utilize it to manage costs.”

    As we delve deeper, we can anticipate that the future is not going to be free of road bumps, however, the potential for growth and transformation within India’s alco-bev sector is undeniably promising. We only have to find a balance between profit and sustainable practices which will be crucial for success in the long term.

    Disclaimer: The insights provided in this article are meant for informational purposes only. Views expressed above are the author’s own.

  • How MrProptek Enables Builders to Sell Their Inventory in Just 1 Hour

    How MrProptek Enables Builders to Sell Their Inventory in Just 1 Hour

    New Delhi [India], April 11: MrProptek is the world’s first AI-powered property booking platform that enables builders to sell their entire project inventory in a matter of hours. What sets MrProptek apart is its revolutionary model where customers across the globe can book a property in just 10 minutes without ever visiting the site. This kind of experience and efficiency has never existed before in the global real estate industry.

    Founded by KS Bhatia and Aagman Bhatia, both hailing from Chandigarh, India, MrProptek is transforming how real estate is bought and sold, starting from its launch in Dubai and expanding globally.

    According to Aagman Bhatia, Co-founder and Chief Product Officer,

    “Our AI-driven model took us over 9 months to build. The core of our success lies in the Builder Panel, a game-changing feature that allows builders or their representatives to upload complete project details — towers, units, amenities, neighbourhood insights — all from one dashboard. Once uploaded, the project goes live across the world instantly.”

    The 1-Hour Sell-Out Formula:

    15–20 days before the launch, MrProptek runs an aggressive and well-coordinated marketing campaign that includes:

    •  Paid & organic promotions
    • Influencer marketing across India and abroad
    • Celebrity endorsements
    • Global exhibitions streamed live
    • Massive YouTube campaigns
    • Extensive coverage on news channels

    On launch day, customers can book properties by paying just 0.1% of the property amount as a token. Once the booking is confirmed with the builder, this token amount is fully refunded, making the process risk-free and seamless.

    A World-Class Virtual Experience

    Customers enjoy a futuristic buying journey powered by:

    •  4K virtual walkthroughs
    •  3D interactive models
    •  Augmented reality exploration
    •  Booking a home just like booking a movie ticket online.

    Meet OORA.AI – Your AI Property Consultant

    MrProptek also features OORA.AI,  an intelligent real estate search engine that acts like your personal consultant. OORA answers any query related to:

    • Builder background & project details
    • Nearby grocery stores, schools, hospitals
    • Upcoming infrastructure
    • Even helps you book an Uber to visit the site

     The Vision

    MrProptek isn’t just a platform — it’s a movement to digitize and globalize real estate. With its cutting-edge tech stack and a bold vision, MrProptek is poised to capture the entire Asian real estate market by 2026 and go fully global within 5 years.

    This is not just innovation — its real estate reimagined.

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