June 17, 2024
Celebrate the Festival of Lohri in a Traditional Way with the House of W
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Celebrate the Festival of Lohri in a Traditional Way with the House of W

Jan 13, 2024

New Delhi (India), January 13: As the much-anticipated festival of Lohri approaches, the In Time Group, a prominent Indian Apparel Group, invites you to celebrate this joyous occasion traditionally with its diverse and stylish offerings. Under its umbrella, there are companies like In Time Garments Pvt. Ltd. and the online e-commerce brand House of W. House of W includes sub-brands like House of S for Western wear and Barara Ethnic for Indian attire.

Expansive Growth Plans

The In Time Group, driven by ambitious expansion plans, is set to invest over 100 crores in the coming years to strengthen its retail presence. This strategic move is aimed at significantly expanding business both within India and internationally, targeting countries like Australia, Canada, the United States, and Europe. The international expansion includes the launch of retail stores and the introduction of a new vertical brand called Coverlooks, specifically designed to cater to foreign markets.

Coverlooks: A Fusion of Tradition and Global Fashion

Coverlook emerges as a comprehensive vertical brand under the In Time Group, focusing on Western wear tailored to the fashion preferences of international consumers. With a diverse range of dresses, tops, jumpsuits, and power suits, Coverlooks seamlessly blends tradition with global fashion trends. The brand is working to establish itself globally and has successfully expanded through platforms like Amazon, targeting online markets beyond India.

Celebrating Lohri with the House of W

Lohri, a festival celebrated with immense fervor, holds a special place in the hearts of many. At House of W, the excitement is real as they gear up to celebrate Lohri in style. The festival, known for its vibrant colors reminiscent of fire, finds its reflection in the carefully curated collections at House of W.

Personal Touch in Curation and Marketing

Mrs. Simran Kaur, co-founder and Merchandise Director of House of W, personally handpicks and selects every piece in the collection. This hands-on approach ensures that each product aligns with the brand’s commitment to quality and tradition. Mr. Gurpreet Singh, co-founder and Marketing Director, takes charge of marketing and branding, personally addressing customer queries and ensuring comprehensive assistance.

Barara Ethnic: Bringing Tradition to Life

Barara Ethnic is a homegrown brand under the House of W umbrella. It captures the essence of Lohri with its vast array of Mix-and-Match kurtas, Kurta sets, and Set of 3 ensembles. The recently introduced CODE: LOHRI20, featuring a flat 20% discount, was a resounding success. Customers can adore the Lohri look with high heels, dazzling earrings, and a variety of accessories, making their celebrations truly special.

Discounts Across Collections

House of W doesn’t just focus on traditional clothing. They also give great discounts on their Western wear brand, House of S. Whether you’re into tops, shirts, jumpsuits, power suits, dresses, or loungewear, House of S has a lot to offer. It’s not just for one specific group – they want everyone to find something they like. So, whether you’re a woman shopping for Lohri or a CEO wanting a powerful look, there’s something for you at House of S.

Inclusive Range: Mix-and-Match, Set of 2, Set of 3, Dupattas, Stoles

House of W understands the diverse needs of its customers, offering an inclusive range that includes Mix-and-Match sets, Sets of 2, and Sets of 3 ensembles, Dupattas, and Stoles. Be it celebrating Lohri with family or dressing up for a special day, their extensive variety ensures that customers can find the perfect outfit for any occasion.

As the festival of Lohri approaches, House of W invites you to celebrate traditionally, with a touch of elegance and style. The In Time Group’s commitment to quality, tradition, and global fashion trends is evident in its diverse offerings.

From the vibrant collections of Barara Ethnic to the global appeal of Coverlooks, House of W provides a shopping experience that goes beyond fashion, bringing tradition and style together in a seamless blend.

So, embrace the colors of Lohri with the House of W and make this festive season truly special.

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