Category: Business

New Delhi [India], February 27: As a rapidly developing nation, India relies on companies that not only set ambitious targets but also consistently deliver on their commitments. MPK Steels (I) Limited is one of them, which has steadily positioned itself as a manufacturer of premium-quality mild steel structural products, catering to critical sectors such as infrastructure, construction, power, and railways.

Built on a strong foundation of integrity, innovation, and performance, the company continues to strengthen its operational capabilities in alignment with its long-term growth vision.

In a significant milestone aligned with the stated Use of Proceeds in its RHP, the company has successfully completed the automation of Plant A under Phase 1, which is now fully automatic and operational. This development marks a major step toward enhancing production efficiency, quality consistency, and scalable manufacturing.

Alongside operational expansion, the company has also made steady progress on its sustainability roadmap. The land acquisition for the 2 MW solar power plant has been completed, and plantation activities are currently underway. The solar project is expected to be handed over by the end of March, reinforcing the company’s commitment to energy-efficient and environmentally responsible manufacturing.

Speaking on the development, Mr. Manoj Upadhyay, Managing Director, said,
“We are proud to announce that Plant A is now fully automated and operational as planned under our growth roadmap. This upgrade not only strengthens our manufacturing capabilities but also reflects our focus on technology-driven efficiency. Simultaneously, the progress on our 2 MW solar plant highlights our commitment to sustainable and future-ready operations.”

The automation of Plant A is expected to streamline production processes, reduce operational downtime, and improve overall output reliability, enabling the company to better cater to infrastructure and industrial demand.

With strong leadership and a clear execution strategy, these developments demonstrate the company’s disciplined utilisation of funds and its continued focus on long-term value creation. By integrating automation with green energy initiatives, the company is steadily moving toward building a more efficient, sustainable, and future-ready manufacturing ecosystem.

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New Delhi [India], February 27: Today’s advertising landscape is driven by more than creativity alone. Algorithms, data, and precision now dictate how brands connect with audiences. In this evolving AdTech ecosystem, one name stands out – AdCounty Media.

Founded in 2017 in Jaipur, AdCounty has transformed from a mobile ad network into a publicly listed, AI powered AdTech company, with a footprint in 47 countries. Its growth is not merely geographic, it reflects a fundamental reimagining of advertising in a privacy first, AI driven world.

AI at the Core, Not on the Side
At AdCounty, AI is not treated as a supporting layer, it is foundational. From real time automation and optimization to advanced fraud prevention, intelligence is embedded across the ecosystem.

“AI is not just about automation anymore. It’s about experience. When built with intent, technology moves beyond algorithms to create human- first solutions that unlock real, long term business impact, “says Aditya Jangid, Chairman & Managing Director.

Mr. Jangid’s philosophy is brought to life through AdCounty’s flagship DSP (Demand Side Platform), BidCounty, which processes over 10 billion impressions monthly. Designed for a cookieless future, the platform leverages contextual intelligence and first-party data to remain both performance driven and privacy compliant.

By FY2025, BidCounty became a significant contributor to AdCounty’s overall revenue, reflecting the growing industry shift toward AI-driven, transparent media buying.

Redefining Mobile Performance with Opsis Pro
As mobile emerged as the dominant digital channel, AdCounty launched Opsis Pro in late 2025, redefining mobile performance marketing with accountability at its core.

Key features include:
• Continuous AI driven optimization for improved conversions
• Privacy compliant audience intelligence
• Real time tracking of installs, retention, and revenue
• Multi-layer AI fraud detection ensuring brand safety.

The platform is built on a simple conviction: intelligence without intent is incomplete. As Delphin Varghese, Co-Founder and Whole time Director, explains,
“We’re living in a time where AI can optimize every detail and power the engine, but the direction has to remain human because at the end of the day, ads still need to connect with people.”

This belief has shaped a mobile growth platform that delivers scale with clarity, eliminating opacity and setting a rare new standard in performance advertising.

What’s Next : Search, Leads, and Connected TV
AdCounty’s roadmap demonstrates a clear and deliberate vision for the future of advertising.

• iSearch Ads – AI driven optimization for Apple Search Ads, enhancing iOS app discovery
• Genwin – Brand safe lead generation for BFSI, Real Estate, and B2B sectors using high quality PPC models
• SeeTV – Connected TV solutions integrating shoppable formats with precise household level targeting within the Apple ecosystem

Together, these platforms allow AdCounty to manage the entire funnel from discovery to conversion across emerging digital touchpoints.

“In the digital age, agility drives success,” says Chandan Garg, Managing Director. “With AI and strategic thinking working together, Adtech is evolving from disruption to value using technology to anticipate market needs ahead of time.”

An Indian Blueprint for AI Led Advertising
AdCounty Media’s journey mirrors the broader transformation of global advertising. By building proprietary AI platforms, embracing privacy- first principles, and maintaining disciplined financial practices, the company demonstrates what sustainable scale in AdTech truly looks like.

Beyond a success story, AdCounty offers a compelling blueprint for Indian companies aspiring to become global AdTech leaders rooted in technology, trust, and measurable impact. In an industry increasingly defined by algorithms, AdCounty Media is not just adapting to the rules of advertising, it is redefining them.

Mumbai (Maharashtra) [India], February 27: Kaushalya Logistics Limited (NSE: KLL), a diversified conglomerate specializing in logistic support to the cement industry, has commenced its new vertical of multimodal logistics operations with the successful loading of its first BCN rake from Nagpur to Durgapur for Premier Irrigation Adritech PrivateLimited, marking a significant milestone in the Company’s operational journey.

The consignment comprised Irrigation Pipe Systems, marking the Company’s strategic entry into a new vertical and reinforcing its commitment to diversifying service offerings. The Company is planning to develop this new vertical for various other customers and leverage rail connectivity to deliver efficient, cost-effective transportation solutions.

Building on this initiative, the Company aims to scale its multimodal offerings to a broader customer base across industries, strengthening its presence in key industrial hubs. By integrating rail connectivity, the company is positioning itself to enhance transit efficiency, optimize freight movement, and build a scalable, pan-India multimodal network to meet the evolving transportation needs of large industrial clients.

Commenting on the development, Mr. Rajendra Shekhawat, CEO & Mr. Sangeeth George, CFO, Kaushalya Logistics Limited, said, “The launch of our multimodal operations is a significant step towards diversifying our service offerings. We are actively planning to develop this new vertical and extend these services to various other new customers across industries. In line with this strategy, we have already initiated surveys in Nagpur for Indorama and other prospective clients to assess demand and operational feasibility for similar multimodal solutions.”

Also, Mr. Uddhav Poddar, Managing Director, Kaushalya Logistics Limited, said, “We intend to expand this multimodal logistics business on a pan-India basis and see substantial growth potential in this vertical. With increasing demand for integrated and rail-based freight solutions, we aim to capitalize on emerging opportunities, strengthen our network, and position ourselves as a reliable partner for large-scale industrial transportation requirements.”

Disclaimer: This article is for informational purposes only and does not constitute financial advice.

Mr. Ashish Joshi, Managing Director, Landmark Capital Advisors

Mumbai (Maharashtra) [India], February 26: India’s real estate sector is transitioning from cyclical expansion to structural consolidation. What was once largely liquidity-driven is now increasingly shaped by institutional capital, regulatory discipline, and income-oriented investing.

According to Ashish Joshi, Founder of Landmark Capital Advisors, Indian real estate is entering a phase defined less by speculative appreciation and more by structural fundamentals.

“This is not merely another upcycle. We are witnessing ecosystem-level strengthening — from regulatory transparency to institutional participation and capital sophistication,” says Joshi.

A Structural Shift Backed by Data

India remains the fastest-growing major economy, with GDP projected to expand at 6–7% annually over the medium term (IMF estimates). This macro resilience is translating into sustained real estate capital flows.

• Institutional investments in Indian real estate crossed ~USD 5–6 billion annually in recent years (JLL, CBRE reports).
• Over the past five years, cumulative institutional inflows have exceeded USD 25 billion.
• Office, logistics, and residential assets account for the majority of this capital allocation.
• REIT and AIF participation has deepened capital markets transparency.

Unlike previous cycles, capital today is increasingly long-duration and yield-focused.

“Allocator conversations have evolved,” Joshi notes. “The focus has shifted from aggressive IRR targeting to income durability, downside protection, and asset-level governance.”

Institutional Capital Is Reshaping Market Behavior

Institutional participation — both global pension funds and domestic capital pools — is redefining investment frameworks.

Recent trends indicate:

• Global Capability Centers (GCCs) leased over 40% of Grade-A office space in major Indian cities in the past year.
• India’s total Grade-A office stock has expanded from ~450 million sq ft a decade ago to over 800 -900 million sq ft, with projections exceeding 1.2–1.3 billion sq ft by 2030.
• Logistics and warehousing stock has grown rapidly, supported by e-commerce expansion and supply-chain realignment.

Beyond volume, the nature of capital has changed:

• Structured vehicles
• Asset-level reporting
• ESG and sustainability integration
• Phased deployment strategies

This signals a transition from momentum-driven allocation to process-driven capital deployment.

Office Real Estate: Flight to Quality

India continues to attract multinational corporations and GCC expansion across Bengaluru, Hyderabad, Mumbai, Pune, and NCR.

Gross office leasing in recent years has typically been in the 50–70 million sq ft annual range, with 2025 touching over 80 million sq ft, placing India among the largest global office markets.

However, growth is increasingly selective:

• Prime Grade-A assets show strong occupancy resilience.
• Secondary inventory faces pricing and vacancy pressure.
• Sustainability-certified buildings command rental premiums of 8–12% in certain micro-markets.

“Quality-led dispersion will define performance,” says Joshi. “Tenant strength and asset management discipline will matter more than broad market optimism.”

Residential: From Momentum to End-User Stability

India’s residential sector has seen strong recovery:

• Annual housing sales across top 7 cities crossed 300,000+ units in recent peak years (Anarock, PropEquity data).
• Inventory overhang has reduced significantly from prior-cycle highs.
• Premium and luxury segments have outperformed, particularly in Mumbai, NCR, and Bengaluru.

However, the structural shift suggests normalization rather than overheating.

Demand is increasingly:

• End-user driven
• Supported by urban income growth
• Anchored in demographic strength (median age ~28 years)

Landmark Capital Advisors emphasizes underwriting discipline in this phase:

• Developer governance
• Execution timelines
• Capital structuring
• Cash flow visibility

“Risk must be evaluated holistically, particularly in under-construction and premium segments where capital deployment spans multiple years,” Joshi explains.

Governance as Competitive Advantage

Regulatory evolution — including RERA implementation, REIT frameworks, and strengthened AIF compliance — has enhanced transparency.

Institutional allocators now assess:

• Reporting standards
• Risk frameworks
• Incentive alignment
• Capital recycling discipline

“Governance is no longer a compliance checkbox — it is a performance driver,” says Joshi.

Platforms that embed governance into structuring philosophy are increasingly preferred by long-term capital.

The Rise of Income-Oriented Strategies

Historically, valuation expansion drove a meaningful share of returns in Indian real estate. With cap-rate compression moderating in prime markets, the next phase will emphasize:

• Rental growth
• Net operating income (NOI) expansion
• Leasing execution
• Structured refinancing

India’s REIT market, now managing USD 15+ billion in assets, has demonstrated investor appetite for stabilized, income-generating assets.

Institutional investors are increasingly favoring:

• Stabilized commercial portfolios
• Hybrid income-growth strategies
• Operational value-add frameworks

“Income visibility will anchor future performance,” Joshi notes. “Operational alpha will separate outperformers from passive participants.”

Operational Alpha: The Next Differentiator

As markets mature, execution becomes central to value creation:

• Leasing expertise
• Asset repositioning
• Sustainability integration
• Financial engineering
• Structured exits

Landmark Capital Advisors focuses on phased capital deployment and volatility management frameworks to enhance long-term credibility.

“India’s growth story remains compelling. But the composition of returns is evolving,” says Joshi.

Looking Ahead: Precision Over Expansion

India’s structural growth shift reflects maturation, not slowdown.

Urbanization, infrastructure development, demographic advantage, and supply-chain repositioning continue to support real estate demand. However, broad-based appreciation is giving way to selective, governance-led growth.

According to Ashish Joshi, the next decade will reward:

• Governance integrity
• Asset-level precision
• Income durability
• Operational excellence

“The future of Indian real estate belongs to disciplined capital.”

As India advances through this structural transformation, real estate appears less driven by speculative cycles and more by institutional depth — where strategic clarity and execution excellence will ultimately determine long-term success.

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New Delhi [India], February 26: WAE, India’s leading sustainable hydration solutions provider for institutional and commercial environments, today announced that it has been awarded the EcoVadis “Committed” Badge, a globally recognized sustainability acknowledgment by EcoVadis. The recognition marks the formal institutionalisation of WAE’s Environmental, Social and Governance (ESG) framework and the beginning of a structured, multi-year journey towards EcoVadis Platinum certification.

EcoVadis is the world’s most widely used provider of corporate sustainability ratings, assessing companies across four critical dimensions: Environment, Labor & Human Rights, Ethics, and Sustainable Procurement. It’s methodology is grounded in international sustainability frameworks including the Global Reporting Initiative (GRI), the United Nations Global Compact (UNGC), and ISO 26000. It is trusted by more than 100,000 organizations globally to evaluate ESG performance and supply-chain integrity.

The Committed Badge signifies that WAE has successfully completed the comprehensive sustainability assessment by EcoVadis and has demonstrated the presence of formalized policies, governance mechanisms, and performance indicators aligned with global ESG expectations. The Company views this recognition not as an endpoint, but as a baseline for disciplined improvement.

“We do not view the Committed badge as an accolade; we view it as an audit of intent,” said A Vikram Joshe, Founder and MD, WAE Ltd. “It marks the point at which sustainability stops being narrative and becomes architecture—measured, governed, and accountable. Our objective is not incremental compliance but systemic excellence, with Platinum as a long-term outcome of disciplined execution.”

WAE is now translating the EcoVadis assessment into a structured transformation roadmap, including the integration of ESG metrics into leadership scorecards, strengthened supplier sustainability due-diligence, and targeted initiatives across environmental performance, workforce practices, and governance.

EcoVadis is not a certification to be chased; it is a standard to be built into the enterprise over time,” Vikram added. “Our ambition is not to score well—but to operate well, consistently, verifiably, and at scale.”

About WAE

WAE is a leading Indian organisation delivering sustainable drinking water and integrated water management solutions across corporate, institutional, and industrial sectors. With a strong emphasis on engineering design, regulatory compliance, and circular water systems, the company operates at the intersection of technology, public health, and environmental stewardship. WAE is widely recognised for advancing responsible water infrastructure within India’s built environment and continues to contribute to the evolution of compliance-driven, resource-efficient water solutions.

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Jaipur (Rajasthan) [India], February 26: Nandani Creation Ltd(NSE: JAIPURKURT | INE696V01013)

In the sun-drenched courtyards of Rajasthan, where the rhythmic sound of wooden blocks hitting fabric has echoed for centuries, a new kind of legacy is being written. Amidst the vibrant chaos of Jaipur’s Johari Bazaar and the timeless elegance of the Pink City, the scent of fresh dyes and the glimmer of Gota Patti have always told a story of royalty. However, the true revolution began when this local fervourwas reimagined for the modern woman. Today, Nandani Creation Ltd (NSE: JAIPURKURT)—the powerhouse behind the iconic Jaipur Kurti brand—is proving that the soul of Rajasthan isn’t just a heritage to be preserved, but a global fashion statement to be worn every day.

The journey from a local Jaipur label to a National Stock Exchange-listed entity is a masterclass in scaling domestic artistry through modern data and discipline. Founded by Mr Anuj Mundhra and Mrs Vandana Mundhra, the company initially carved a niche as a digital-first pioneer. While many traditional labels were hesitant to embrace the internet, the creators of Jaipur Kurti leaned into the shift, achieving a staggering 52% CAGR during its early digital phase. This first-mover advantage allowed them to master the art of online storytelling before the market became saturated, transforming them from a simple online supplier into a beloved national household name.

The year 2025 marked a historic turning point for the company as it officially crossed the 100-crore sales milestone in a single calendar year. This achievement is not merely a financial win; it is a validation of their “Concept to Creation” philosophy. Unlike traditional fashion houses that follow rigid seasonal calendars, Nandani operates a high-velocity design engine that launches new styles every two to three weeks. With over 5,000 unique SKUs and an average of 700 new designs annually, the brand ensures it stays ahead of the trend curve, offering “fresh fashion” at an accessible average selling price of ₹900 appx..

Beyond the numbers, the brand’s strength lies in its strategic multi-brand portfolio. From the everyday elegance of the flagship Jaipur Kurti and the handcrafted premium feel of Jaipur Kurti Luxe to the high-end wedding sophistication of “Amaiva-By Jaipur Kurti”, the company caters to every facet of a woman’s life. This versatility is why the brand resonates with everyone from corporate leaders to college students—a connection further solidified by their earlier partnership with Bollywood icon Madhuri Dixit, who served as the Brand Ambassador, embodying the same grace, longevity, and “Dhak-Dhak” spirit that the brand stands for.

The most compelling chapter of this story is Nandani’s transition to an “Asset-Light” model. By shifting from in-house manufacturing to demand-based outsourcing, the company has optimized its working capital and improved margins. This operational agility is fuelling an aggressive omnichannel expansion. With over 180+ shop-in-shop counters/LFRS presence in Shoppers Stop, Reliance Trends, Centro, Avantara & Kalanikethan etc. and a growing fleet of Exclusive Brand Outlets in major hubs like Rajasthan, Delhi, Mumbai, Gurgaon, Gujarat, Uttar Pradesh, Bangalore etc., the brand is successfully bringing the authentic fervour of Jaipur to every corner of India.

As Nandani Creation continues to target a projected 30% CAGR, it stands as a rare example of a business that balances artistic legacy with fiscal precision. The story of Jaipur Kurti is far from over; it is a narrative of how a traditional craft can be re-engineered for a digital age, proving that when you wear a piece of this legacy, you are wearing the future of Indian fashion.

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