Tag: Business

  • Rootoright Cold-Pressed Oils Shine as Coffee & Tea Sampling Unveils Next-Gen Kitchen Essentials!

    Rootoright Cold-Pressed Oils Shine as Coffee & Tea Sampling Unveils Next-Gen Kitchen Essentials!

    Bangalore (Karnataka) [India], October 3: ROOTORIGHT, the innovative brand committed to delivering pure, chemical-free kitchen essentials, is making waves with the launch of its premium cold-pressed oils. As consumers increasingly seek authentic and nutritious products, ROOTORIGHT has quickly established itself as a trusted choice for health-conscious families. Following this success, the brand’s recent coffee and tea sampling campaign has further energised the market, igniting curiosity about its upcoming offerings.

    ROOTORIGHT’s cold-pressed oils—featuring Extra Virgin Coconut Oil, Groundnut Oil, Sunflower Oil, and Mustard Oil—are celebrated for their exceptional purity and rich flavors, achieved through traditional extraction methods that preserve essential nutrients. These oils provide more than just cooking ingredients; they represent a commitment to authenticity and health in every drop.

    “We are thrilled with the response to our cold-pressed oils,” said the Founder of ROOTORIGHT. “Consumers are embracing the idea of nourishing their families with products that are free from chemicals and preservatives. The excitement around our coffee and tea sampling is a testament to our mission of bringing pure, wholesome options to kitchens across India.”

    The coffee and tea sampling initiative has captured the attention of customers eager to taste ROOTORIGHT’s upcoming products by simply covering the delivery fee. The positive feedback highlights the brand’s commitment to quality and natural flavor, setting the stage for an exciting expansion into the beverage market.

    As ROOTORIGHT continues to grow, it aims to redefine kitchen essentials with a focus on purity, authenticity, and health. The brand’s success with cold-pressed oils, paired with the buzz from its sampling events, suggests a bright future in the competitive landscape of food products.

    About ROOTORIGHT

    ROOTORIGHT is dedicated to providing pure, chemical-free kitchen essentials designed to enhance the culinary experience. From its premium cold-pressed oils to its forthcoming coffee and tea offerings, ROOTORIGHT strives to deliver products that embody the essence of nature. Inspired by a mother’s commitment to quality, ROOTORIGHT is paving the way for healthier living in every household.

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  • Aimtron Expands Operations, Following Public Listing of Aimtron Electronics Ltd

    Aimtron Expands Operations, Following Public Listing of Aimtron Electronics Ltd

    Ahmedabad (Gujarat) [India] October 3:  Fresh off the public listing of Aimtron Electronics Ltd., Aimtron Group, a global leader in electronic systems design and manufacturing, has reaffirmed its commitment to enhancing self-reliance by expanding its domestic operations in India. The recent public listing marks a significant milestone in the company’s journey, providing greater financial flexibility and an opportunity to accelerate its strategic initiatives in India.

    Aimtron Group

     

    According to Mukesh Vasani, CEO of Aimtron Group, the company is committed to fostering a robust local supply chain that minimizes dependence on overseas operations. “India holds tremendous potential in electronics manufacturing, and we aim to be a major contributor to that growth. Our goal is to ensure that a significant share of our production and innovation happens within the country,” Vasani stated.

    Building Local Manufacturing Capacity

    To align with this vision, Aimtron has embarked on several key initiatives. The company is aggressively increasing its manufacturing capacity in India, aiming to locally produce sophisticated and high-quality electronic components that meet global standards. As part of this expansion, Aimtron has made substantial investments in cutting-edge technologies, such as advanced surface-mount technology (SMT) lines with AI capabilities and automated assembly systems, ensuring that Indian facilities are equipped to serve as a major hub for its global operations.

     

    Aimtron Group

    Investing in Talent Development: Aimtron Foundation (www.aimtron.in)

    Recognizing that innovation comes from skilled professionals, Aimtron is equally focused on developing local talent. Through the Aimtron Foundation, the company has launched extensive training and skill development programs for young engineers and technicians. The foundation plays a key role in bridging the skills gap, equipping individuals with the expertise needed to thrive in the electronics manufacturing industry.

    “Developing local talent is key to our strategy. Our vision is to create a skilled workforce that drives innovation from within India,” said Vasani. The Aimtron Foundation’s initiatives not only strengthen Aimtron’s capabilities but also contribute to making India a global leader in electronics manufacturing.

    Alignment with Government Initiatives

    Aimtron’s strategy closely aligns with the Indian government’s broader goals of boosting domestic manufacturing and self-reliance in critical sectors. By reducing import dependency and strengthening local supply chains, Aimtron is playing an integral role in advancing India’s ambitions to become a global hub for electronics production.

    A Collaborative Approach

    The company is also eager to collaborate with local suppliers, technology partners, and government bodies to support its mission of making India a key player in the global electronics market. By fostering partnerships and engaging with stakeholders at every level, Aimtron aims to build an ecosystem that supports sustainable growth in electronics manufacturing.

    Looking Ahead

    As Aimtron continues to expand its operations in India, the company invites stakeholders to join in its mission of reshaping the electronics industry landscape. This expanded focus on local manufacturing is not only a critical part of the company’s growth strategy but also a powerful step toward reinforcing India’s role in the global supply chain.

    For more information on Aimtron’s efforts and future plans, please visit Aimtron Group

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  • How Shopify Website Development Company – ROI Hunt Empowers E-commerce Brands to Increase Sales Online

    How Shopify Website Development Company – ROI Hunt Empowers E-commerce Brands to Increase Sales Online

    New Delhi [India], October 3: As a business in digital marketing looks to be successful in the world of e-commerce today, it is confronted with not only the challenge of getting traffic to its site but also converting that traffic to paying customers. The secret to such a groundbreaking achievement lies in high conversion rates. A Delhi-based Shopify website development company in India, ROI Hunt is turning out to be a game-changer in this space, as brands can unlock their full potential by optimising online stores.

    For the past five years, it has been making waves in the e-commerce sector, guided by Abhay Singh, whose vision has shaped the agency’s innovative strategies. It has rapidly made a name for itself, working with over 200+ e-commerce brands and helping generate sales that have surpassed ₹350 crore. Their client portfolio spans from Fortune 500 companies to mid-sized startups, showcasing their ability to deliver results across a diverse range of business scales. The company’s track record speaks for itself, with collaborations that include prominent names like Alpino, Haldiram, Maharishi Ayurveda, Blue Tokai, Neuherbs, Unibic, and Anju Modi.

    Shopify The Best Ecommerce Platform to Drive Online Sale

    Shopify, a globally popular e-commerce platform, is known for its versatility, user-friendly interface, and robust capabilities. It allows businesses to quickly set up and manage online stores, offering features like customizable templates, secure payment gateways, and scalability for growing businesses. However, simply having a Shopify store doesn’t guarantee success. The real value lies in how well a business can leverage the platform’s features to enhance the user experience and improve conversion rates.

    Abhay Singh, emphasises the importance of a tailored approach with Shopify development services. “Every brand is different, and a one-size-fits-all strategy won’t work when it comes to e-commerce,” Singh explained. “Here we focus on understanding each brand’s unique needs and implementing custom Shopify solutions that enhance customer journeys and increase sales.”

     Results That Speak at Shopify Development Company In India

    In less than 5 years, Delhi’s leading Shopify website development company, ROI Hunt has not only helped in creating functional websites for businesses but also optimised their sites so that they convert to more revenue. The collaborations the company has undertaken are a perfect testimonial to the deliverables attached to the results. For instance, “Oye Happy”, the homegrown customised gifting brand, grew exponentially as it simultaneously landed on Shark Tank India. We also helped them improve their Shopify website, which significantly increased their conversions in a short span of time.

    “We’re not here to sell miracles,” says Abhay. “But what we do promise is careful attention to detail, an in-depth understanding of what works in the e-commerce space, and continuous optimization to drive conversions.”

    A Data-Driven Approach at Shopify Website Development Company

    The difference is in the data-centric approach of this No. 1 Shopify Website Development Company, is that it implements advanced analytical strategy used to track customer behaviour, website performance, and conversion metrics. This enables the team to understand where to apply more focus for pain points in user experience and adjust solutions accordingly.

    From optimising product pages to check-out flow optimization and even marketing funnels, it provides focus on getting the return on investment to optimal levels for the clients. This increases conversion rates-that passive visitors become a paying customer.

    “Analytics is the foundation of everything we do,” says Singh. “By closely monitoring how users interact with a website, we can make data-backed decisions that significantly impact sales. Whether it’s improving loading times or simplifying the navigation, we fine-tune every element of the Shopify store to drive better results.”

    Pick The Best Shopify Developers in India

    As a prominent Shopify development agency based in India, has quickly established itself as a leader in the e-commerce space. With a skilled team of Shopify developers, the agency focuses on crafting tailored solutions that enhance online shopping experiences for its clients. By leveraging the robust capabilities of the Shopify platform, it has successfully transformed over 200 e-commerce brands, driving significant sales growth and improving conversion rates.

    Industry Challenges and the Way Forward

    It is a booming time for the e-commerce industry as it brings competitiveness forward too. So, today it is not only the quality of products that brands compete in but also the type of customer experience they offer through the medium of the internet. And thus, Shopify development services have emerged to be the most important aspect.

    Working toward this end, it is looking to expand its services with uncompromising hunts for the latest innovations in e-commerce technologies and strategies to meet this new need. It spends enormous amounts of time and resources in training to ensure that the teams are working at the pace and within the trends of the industries but also put one step ahead of others to compete with the clients’ needs.

    “We believe in constant learning and adaptation,” says Singh. “The e-commerce landscape is always evolving, and we’re committed to staying at the cutting edge of Shopify development to deliver the best possible results for our clients.”

    Bottomline

    With such a proven track record of success, data-driven approach, and focus on the client, ROI Hunt is the standard for Shopify website development in India. The ability of the company to drive meaningful results for e-commerce brands can be found within its growing list of successful partnerships and significant sales growth deliveries.

    As e-commerce continues to grow in India and around the world, there are fewer ways to stay on the lookout for businesses wanting to optimise their Shopify stores for enhanced conversion rates. The company seems primed for the upward swing, helping more brands unlock the full potential of their online stores.

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  • Yanolja Cloud Solution Strengthens Global Presence with New High-Tech Headquarter

    Yanolja Cloud Solution Strengthens Global Presence with New High-Tech Headquarter

    Surat (Gujarat) [India], October 2: Yanolja Cloud Solution (YCS), a global leader in hospitality technology, has relocated to a new office in Junomoneta Tower, Surat, Gujarat, on September 30, 2024. This relocation marks a significant milestone for the company as it continues to expand its presence and innovate in the fast-evolving hospitality industry.

    Empowering Global Hospitality with a New Vision
    As YCS continues to redefine hospitality management with comprehensive cloud-based solutions this move aligns with its ambitious growth strategy and commitment to delivering top-tier solutions worldwide. The new facility will allow for enhanced collaboration, innovation, and efficiency, further enabling the company to empower hotels, resorts, and other accommodation providers with the tools they need to optimize operations, maximize profitability, and deliver exceptional guest experiences.

    “At Yanolja Cloud Solution, we are redefining hospitality management with comprehensive cloud-based solutions that optimize efficiency, maximize profitability, and deliver superior guest experiences worldwide,” said Aeijaz Sodawala, CEO of Yanolja Cloud Solution. “Our new office represents a leap forward in our mission to support the digital transformation of the hospitality industry, and we are thrilled to expand our capabilities in this new space.”

    Enhanced Client Experience and Innovation

    The modern office space in Junomoneta Tower is designed to support Yanolja Cloud Solution’s expanding team of 430 professionals globally and enable cutting-edge collaboration. With a focus on innovation, the office features world-class facilities that will allow the company to continue driving forward-thinking solutions and delivering exceptional services to its customers.. This upgrade ensures that Yanolja Cloud Solution can better serve its global client base with faster response times, improved service quality, and enhanced scalability.
    Yanolja Cloud Solution’s cutting-edge cloud-based solutions are already trusted by over 33,000 clients in more than 170 countries. With this relocation, the company is well-positioned to extend its leadership in the hospitality technology space and continue setting new standards for excellence.

    A Boost to Surat’s Growth Story

    Yanolja Cloud Solution’s relocation to JunoMoneta Tower in Surat represents not only the company’s growth but also Surat’s emergence as a key player in India’s IT sector. Traditionally known for its diamond and textile industries, Surat is now gaining recognition as a center for technological innovation and digital transformation. By establishing its new headquarters in the city, YCS aims to foster local talent and contribute to Surat’s evolution into a dynamic hub for global tech companies.

    About Yanolja Cloud Solution:

    Yanolja Cloud Solution (YCS), one of the few hospitality technology providers worldwide develops and offers end-to-end hotel and restaurant solutions. Acquired by Yanolja Group – the travel tech unicorn of South Korea leverages its hospitality industry beginnings, along with its growing portfolio of member companies such as YCS, formerly known as eZee Technosys, Go Global Travel, and SanhaIT, to create technology solutions that make it easier for properties to transform their business and delight their guests. Today, YCS is India’s largest hotel technology provider and a leading global cloud hotel solution provider, further solidified by thousands of clients, resellers, and local presence in countries across the globe. For more details, visit our corporate website today.

    For more information, visit www.yanoljacloudsolution.com.

  • Save Earth Mission Launches Climate Spartans Registration- Become a Climate Spartan

    Save Earth Mission Launches Climate Spartans Registration- Become a Climate Spartan

    New Delhi [India] October 2: Save Earth Mission proudly announces the nationwide registration in India for its groundbreaking initiative, Climate Spartans—a decentralized autonomous organization (DAO) community dedicated to reducing carbon emissions, fostering sustainable brands, and empowering individuals to achieve financial freedom. The Save Earth Mission represents a transformative step toward addressing most urgent environmental challenges, while creating a path toward holistic well-being for all participants.

    The Climate Spartans are not just climate warriors—they are pioneers of a movement committed to safeguarding the Earth for future generations. By joining this DAO, members will actively participate in the governance and creation of sustainable brands and products that prioritize the health of our planet. The mission empowers individuals to lead projects that tackle global warming, while developing eco-friendly businesses that contribute to carbon reduction.

    Save Earth Mission goes beyond environmental action. It provides its members with opportunities for personal and financial growth. By embracing the principles of a decentralized economy, Climate Spartans will liberate themselves from daily financial struggles through new, community-driven business ventures. The platform is designed to encourage innovation, collaboration, and economic self-sufficiency, allowing each Spartan to become a role model in every aspect of life.

    Registration for Climate Spartans will officially open on 15th December, offering participants the chance to be part of a revolutionary community dedicated to saving the Mother Earth and transforming lives. By becoming a Climate Spartan, individuals contribute to a sustainable world while attaining greater purpose, inner peace, and financial stability.

    For more information and to join the Save Earth Mission as a Climate Spartan, visit cleanclimate.global

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  • 24th Asian Business & Social Forum 2024, Dubai

    24th Asian Business & Social Forum 2024, Dubai

    Dubai [UAE] October 2: AsiaOne Media Group successfully organised the 24th Edition of the Asian Business and Social Forum: Greatest Brands and Leaders 2024, on Friday, 27th September at the J W Marriott Marquis Hotel, Business Bay, Dubai. A hallmark event that took place in Dubai, a city of innovation, luxury, and endless possibilities was a one-day affair. This prestigious gathering served as a nexus for collaboration, recognition, and celebration across the spheres of business, diplomacy, and social impact, transcending borders and fostering meaningful connections.AsiaOne, a trailblazing force in the realm of international summits and B2B publications, has been instrumental in bridging the gap between Asian brands and global recognition. Under the astute leadership of Mr. Rajat Raj Shukal, AsiaOne has emerged as a beacon of excellence, empowering businesses and thought leaders to realise their full potential on the global stage. With a commitment to fostering dialogue, innovation, and collaboration, AsiaOne has continued to redefine the landscape of business and social engagement.

    Mr. Rajat Raj Shukal, Global Head and Principal Partner, AsiaOne Media Group started the event with his keynote speech, “Today marks a decade since we started this journey with the AsiaOne Summit in Dubai back in 2014. I extend my heartfelt thanks to all of you for your unwavering support. It’s an honour to have Shri Anurag Singh Thakur with us today—he’s truly a youth icon and a remarkable figure in Indian politics. We also welcome Dr. Christina Rahm and Mr. Clayton Thomas from DRC Ventures and The Root Brands. At AsiaOne, we believe in the power of dreams and the courage to bring them to life, which unites all of us, regardless of our backgrounds. Personally, it’s a nostalgic moment, as I first set foot in the UAE, and many of you have been my mentors since then. I’m grateful to the Emirates for their vision and to everyone who has been part of this journey. Thank you for making this event a success year after year.”

    24th Asian Business & Social Forum 2024

    Shri Anurag Singh Thakur, Honourable Member of Parliament, Government of India, also addressed the gentry with his keynote speech, “As a proud citizen of India, I feel honoured to represent my great nation at the 24th edition of the Asian Business and Social Forum. This prestigious event brings together industrious leaders and entrepreneurs from around the world to engage in meaningful dialogue. I would like to applaud AsiaOne for organising such an impactful summit. As a regular reader of AsiaOne Magazine, it remains my go-to source for credible news and insights about Asia’s progress and entrepreneurship.

    India’s economic growth and expanding diplomatic influence have garnered respect globally. Under the leadership of Prime Minister Modi, India has undergone a significant transformation over the past decade, now recognised as a key player in global affairs. India has championed causes such as climate change, terrorism, and global peace. Through initiatives like the International Solar Alliance, we continue to lead on renewable energy. India has made remarkable strides domestically, including becoming the world’s largest digital payment maker and the second-largest mobile phone manufacturer. Our policies have lifted millions out of poverty, connected villages with digital infrastructure, and enhanced education and healthcare services. The world is taking notice of India’s success, and I invite you all to explore the vast opportunities in India. The India-UAE partnership remains strong, built on peace, progress, and prosperity. Together, we can achieve even greater success.”

    We had keynote speeches from Mr. Vivek Anand Oberoi, Actor and Managing Director, BnW Development, H.E. Dr. Chrisina Rahm, Founder, DRC Ventures, Mr. Clayton Thomas, Founder & CEO, The ROOT Brands, Dr. Aashish Chaudhry, MD, Aakash Healthcare, Dr. Anand Jacob Verghese, Chairman, Hindustan Group of Institutions and Chancellor of Hindustan Institute of Technology and Science, Mr. Puneet Gaur, COO, Next Quarter, Mr. Jagmohan Singh, Founder, JSA and Mr. Derwin Hunt, Founder & CEO, Hunt Innovations LLC.

    We also had a few Biography Launches of Dr. Anand Jacob Verghese, Chairman, Hindustan Group of Institutions and Chancellor of Hindustan Institute of Technology and Science, Dr. Minnie Bodhanwala, CEO, Wadia Hospitals, Dr. Basant Goel, Chairman, Goel Medicos, Mr. Mozzam Hossain, Chairman, Hosaf Group, Bangladesh and Mr. Puran Dawar, Chairman, Dawar Group.

    Below are some of the award winners at the forum:

    Dr. Christina Rahm, Founder, DRC Ventures, Mr. Clayton Thomas, Founder & CEO, The Root Brands, Mr. Vivek Anand Oberoi, Managing Director, BnW Developments, Dr. J. C. Chaudhry, Founder & Chairman of Chaudhry Nummero, Dr. Anand Jacob Verghese, Chairman, Hindustan Group of Institutions and Chancellor of Hindustan Institute of Technology and Science, Mr. Moazzam Hossain, Chairman, Hosaf Group, Bangladesh, Dr. Aashish Chaudhry, Managing Director & Chief Orthopaedic Surgeon, Aakash Healthcare Pvt. Ltd., Dr. Basant Goel, Chairman, Mission Sarvarth Seva Foundation, and CEO – Goel Medicos , Mr. Derwin Hunt, Founder & CEO, Hunt Innovations LLC, Mr. Rajasekhar Reddy Palleti, Founder, LSSR Group, Dr. V. Mohanraj, Chairman & Managing Director, TranzIndia Corporate Network Pvt Ltd, Mr. Sudhir K. Mishra, CEO & President, Everx Japan Co. Ltd., Mr. VSN Raju, Director and CEO, Coempt Edu Teck Pvt. Ltd., Mr. Sankey Prasad, Chairman & MD, India & CMD – Middle East, Colliers Project Leader, Dr. Minnie Bodhanwala, CEO, Wadia Hospitals, Mr. Aditya Vikram Birla, Chairman and Managing Director, Raft Cosmic EV, Mr. Probal Ghosal, Chairman, Director and Co-founder, Ujala Cygnus Healthcare Services, Mr. Utkarsh Gupta, Founder & CEO, Gruner Renewable Energy, Mr. Puran Dawar, Chairman, Dawar Group, Mr. BM Jayeshankar, Chairman, Adarsh Developers, Danube Group, Mr. Sudhakar Rao, Director, ICFAI Group, Mr. Jagmohan Singh, Founder, JSA, Mr. Sachin Purohit, Managing Director & Founder, SS Global Merchants Ltd., Mr. Amardeep Sharma, Chairman, Greenback Capital Limited, K.S Overseas Pvt Ltd 521 Food Products, Edvoy Educational Services Private Limited, GP Eco Solutions India Ltd., Narmada Bio-chem, Medhavi Skills University, Vasal Education, CA Ashok Holani, Director, Holani Consultants Pvt Ltd, Baby4Ever by Tirupati Textiles, British Orchard Nursery, Peram Group, Jain Housing & Constructions Ltd., Kavitsu Robotronix, Kumar Lifespaces, Ms. Sejal Nagjee, CEO & Creative Director, Milestone Dubai, J Joshi Infra Projects, Essentia Environments,  Mr. Nirvaan Birla, Managing Director, Birla Open Minds Education Private Limited, Sri Chaitanya Educational Institutions, Fakhruddin Properties, Bhavya Haulage Services FZCO, Fajar Realty, Karma Developers, Mr. Manohar  Kesireddy, Founder & CEO, mroads, Esselar, Omaxe Limited, TARC Kailasa, Sterling Perfume Industry LLC, Invergy India Private Limited, New Media Holding, Neyyar Medicity, A&A Consultancy, Nutridor Dairy Manufacturing LLC, Saifee Hospital, Yadu Corporation, IIST Group of Institutes, Luxury Concierge Real Estate, RANK Accounting and Consultancy, Rest The Case, IndiaLand, M Roads, NBR Group, Shriram Life Insurance, AURION Business Consultants, Rahi One, TAHDEER, Vijaya Diagnostic Centre, Mr. Puneet Gaur, Chief Operating Officer, Next Quarter, MBD Group (for AASOKA), MINIAAR, AAA Freight Services LLC, Indus Hospitality, SkullSaints, Gulf Lloyds Group, Bharati Vidyapeeth Health Sciences, SNBP Group of Institutes, Futurism Technologies, New W Mart Supermarket, King Lion Investment Co. Ltd., Tanzania, Invergy India Private Limited, Sree Uthradom Thirunal (SUT) Hospital, Erith Group, Skillmine Technology Consulting, Savington International Insurance Brokers LLC, etc.

    About AsiaOne

    AsiaOne is an international media house and the only Business & News magazine, with presence in more than 16 countries of Asia, Americas, Europe, Middle East and Africa. AsiaOne Media has pioneered the research-based listing of Brands & Leaders and supplements its listings with National & International Business & Social Summits and Awards function. It has been offering Indian, Asian and African brands & leaders with higher visibility through its several prestigious mediums including Magazine, Coffee Table Book, Television Broadcast, various websites, Android and iOS Apps.

    AsiaOne Greatest Brands & Leaders – Asia, Middle East & Africa: The Most Broadcasted TV Series in the World – Reaching to 30 countries with a B2B viewership of over 52 million.
    To learn more about the event, research and the greatest brands and leaders, visit

    • www.theworldsgreatestbrands.com
    • www.theasiasgreatestbrands.com
    • www.theindiasgreatestbrands.com
    • www.asiaone.co.in
    • and www.asiaone.me
    • Call us at +91-011-43281161-66
    • Write to us at global@asiaone.co.in, dubai@asiaone.co.in, and singapore@asiaone.co.in

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  • Mumbai Welcomes the Launch of the Centre for Media and Policy Research (CMPR)

    Mumbai Welcomes the Launch of the Centre for Media and Policy Research (CMPR)

    Mumbai (Maharashtra), [India], October 1; Mumbai has become a hub for a significant new initiative with the establishment of the Centre for Media and Policy Research (CMPR), a think tank and a collaborative space shaping the future of media academics and research in India. CMPR brings together researchers, policymakers and industry leaders to explore the evolving media ecosystem. The Centre has been created in response to the growing need for a collaborative space in media research, where academic mentorship and interdisciplinary approaches can be nurtured to address emerging challenges.

    Today’s media landscape is rapidly evolving, with the rise of digital platforms, misinformation, and shifting audience media consumption patterns. These changes require a fresh approach that balances academic rigour with practical application. CMPR aims to fill this gap by providing a platform for researchers, professionals and policymakers to co-create knowledge to drive meaningful change. Located in Mumbai, the hub of India’s media and entertainment industry, CMPR is uniquely positioned to leverage its proximity to the sector’s key players while drawing expertise from across the country.

    The Centre’s research agenda is structured into three primary wings, each focusing on a critical area within the media landscape:

    • The Rural and Folk Media Wing: This division is dedicated to the preservation and promotion of rural and folk media tradition. By utilising new media technologies to create immersive experiences of folk traditions, CMPR aims to bridge the gap between tradition and innovation, ensuring that these important media forms continue to thrive in the digital age.
    • The Audience Research Wing: With media consumption becoming increasingly complex, this wing focuses on understanding how individuals and communities engage with media. The wing conducts research (Research articles/papers/ case studies) on audience preferences, consumption patterns, and the impact of media on public opinion. These insights are invaluable to both academics and industry professionals, as they shed light on how media content is perceived and its broader societal effects.
    • The Consultancy Wing: In addition to academic research, CMPR actively engages with the media industry through its consultancy services. The Centre provides strategic advice to media organizations, conducts impact studies and helps shape media strategies.

    The Centre for Media and Policy Research is not only a collaborative space for academic institution but also a catalyst for media transformation.

    In addition to the research activities at CMPR, the centre is also collaborating with national and international academic institutions and research centers to conduct joint research projects, exchange knowledge and build networks within the academic community. These collaborations have also contributed to the development of CMPR’s strong foundation and reputation as a leading center for media research.

    The Centre for Media and Policy Research is not just an academic institution but also a platform for driving positive change in media. With its interdisciplinary approach and focus on key media issues like misinformation, ethics, and audience behavior, CMPR is set to become a valuable resource for media research in India. By fostering collaboration among academics, industry professionals, and policymakers, the Centre aims to influence media policy and practice in meaningful ways. As CMPR begins its work, its efforts to promote media diversity, literacy, and evidence-based policy recommendations will be important steps toward addressing the challenges facing the media landscape today.

    Visit: www.cmprindia.org for research & collaborations.

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