Tag: Business

Mumbai (Maharashtra) [India], November 19: As the global demand for stainless steel solutions continues to evolve, Viraj Profiles Limited, a key player in India’s stainless steel products landscape, has made a significant move to expand its production capabilities. The company recently inaugurated its advanced Piercer Mill at the new Seamless Pipe Plant in Boisar, Maharashtra, setting the stage for the production of high-strength seamless stainless steel pipes.

This move marks Viraj’s strategic entry into the high-demand seamless pipe segment and further strengthens its foothold in the stainless steel industry. Seamless pipes, known for their superior strength, durability, and resistance to corrosion, are essential for critical applications in multiple sectors.

New Frontiers in Stainless Steel Production

The seamless pipe manufacturing process is both sophisticated and highly specialized, requiring precision engineering and rigorous quality control. Leveraging its in-house capabilities, Viraj Profiles will produce seamless pipes by piercing hot-finished mother hollows from bright round bars, a process essential for products that require high durability and resistance to extreme pressure. This expansion marks a strategic shift for the company as it enters the high-value seamless pipe market, diversifying its offerings and advancing India’s footprint in global steel production.

Seamless pipes are a preferred solution in sectors like oil and gas, aerospace, and energy, where components must endure intense stress, pressure, and harsh conditions. Viraj Profiles’ new seamless pipes are designed to support critical infrastructure and high-stakes applications, ensuring reliability and safety in challenging environments.

Technological Integration Drives Quality Standards

What sets this facility apart is its comprehensive integration of modern manufacturing processes. The production line, beginning with the piercing of bright round bars, utilizes in-house stainless steel melting capabilities to ensure end-to-end quality control. This vertical integration is increasingly becoming crucial in maintaining consistent quality standards in critical applications.

The facility’s quality control infrastructure includes nine sophisticated testing systems, ranging from hydro testing to IGC testing. Such rigorous quality measures are essential, given that seamless pipes are vital components in high-risk applications across industries.

Growth Through Technological Advancement

The expansion into seamless pipe production is a calculated move for Viraj Profiles as the company positions itself to address global market needs with a broader array of offerings. The seamless pipe market has seen rising demand, particularly in energy, construction, and transport, where durable and reliable materials are essential. Pawan Kumar Bajaj, Executive Director, highlighted that this launch is only the first phase for the new Pipe Division, which will continue to expand in stages.

Meeting Global Standards with an Indian Backbone

Viraj Profiles has become a recognized name in the international steel market, known for its innovative approach and commitment to sustainable growth. This latest development positions the company to support global infrastructure projects by supplying essential materials that meet both local and international standards. For Indian manufacturing, it represents a step forward in establishing the country as a reputable source of high-quality stainless steel products, capable of competing on the global stage.

As the stainless steel industry continues to adapt to the needs of modern engineering and construction, initiatives like Viraj Profiles’ Piercer Mill exemplify the ways companies can expand their impact and influence through strategic growth, diversification, and commitment to quality. The new seamless pipe production line at Viraj Profiles is more than an expansion; it is a testament to India’s advancing capabilities in world-class stainless steel manufacturing.

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Bangalore (Karnataka) [India], November 8: While sipping coffee in Third Wave in Bangalore, Mahima Bhatia overheard a tech founder ask his employee, “Can AI capabilities measure ROI per comment per user?”. A poker face expression. The question was complicated and there was no answer.

After a few awkward seconds, the founder thought to himself “if he should hire a Growth marketer who gives better ROI or a product marketer who plans the GTM? Or maybe hiring 50 sales reps instead of either of those would be a better decision?”

AI surely has made the founders and marketers think twice before thinking twice.

In the crowded space of the B2B marketplace, every brand needs to assure getting the attention it deserves with a minimum to zero cost to start with.

But to make sure efforts are maximized?

According to a recent report by Linkedin on the state of B2B Marketers, growing a high quality pipeline and implementing AI technology are the two biggest challenges for B2B Marketers and founders, where 67% marketers are prioritizing brand-building, digital innovation, and personalized content across multiple platforms to gain reach.

82% CMO’s also feel that Thought Leadership, SEO Strategy with a well defined schema markup and Leveraging Backlinks can be effective ways to generate good quality leads.

While good content surely makes the buying decision quite easy, it’s not the only thing that matters.

Here are 5 strategies deployable to get inbound clients with 0 marketing spends :

1. Own the keywords that google can crawl as and when someone searches those, that’s a part of effective SEO Strategy

2. Target inbound leads. Btw, inbound marketing and content marketing are not the same. One involves deliverables, the other strategies. Keep a balance.

3. Use surveys and feedback forms to get real reviews from clients that will also make them feel empowered and get you some real anonymous feedback.

4. Adding infographics, stats, quotes, sources and video links serve as a full SEO piece and google crawlers cannot ignore showing yours in the serps.

5. If long form content gets you 10,000 page views as compared to a short form that only gets 1200, make sure to write in-depth ones for the potential TG and add byte type short ones for branding.

Marketing solutions provider, Brand To Bytes (mirrored as B2B) not only does targeted segmentation but also content strategy, content distribution and data driven analysis after every marketing campaign runs up.

They tell stories that sell. They plan, create, strategize and implement ideas that generate leads organically.

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Ahmedabad (Gujarat) [India], November 19: The Rs. 48.95 crore Rights Issue of Ahmedabad-based Mercury Trade Links Limited (BSE: 512415), which is engaged in the business of trading agro products, opened on November 7 and will close on December 5.

The proceeds of the Rights Issue will be utilised to fund Mercury Trade Links’ working capital requirements and general corporate purposes, among others. The company is issuing shares at Rs. 44.95 apiece. On Wednesday, November 13, the shares closed at Rs. 66.69. This is the company’s second Rights Issue, having issued shares at Rs. 40 per share to existing shareholders in March 2024 to raise Rs. 9.90 crore.

Mercury Trade Links is issuing 1,08,90,000 fully paid-up equity shares of Rs. 10 face value each for cash for Rs. 44.95 per equity share (including a premium of Rs. 34.95 per equity share) aggregating to Rs. 48.95 crore. The company has fixed the Rights entitlement ratio at 4:1, i.e. four rights equity shares for every one equity share held on the record date). The last date for on-market renunciation of Rights Entitlements is November 29.

Out of the total issue proceeds of Rs. 48.95 crore, Mercury Trade Links intends to use Rs. 36.94 crore towards working capital requirement, Rs. 11.76 crore towards general corporate purposes, and Rs. 25 lakh for the Rights Issue expenses.

Highlights: 

• The Rights Issue opened on November 7 and is set to close on December 5.
• The proceeds will be utilised to meet working capital requirements and general corporate purposes.

Established in 1985, Mercury Trade Links specialises in trading a wide range of agro products including fertilisers, manures, and plant and animal foods. It also trades in insecticides, herbicides and fungicides as well as various types of grain and seeds. The company’s extensive product portfolio includes rice, corn, milo, cotton seeds, soybeans, groundnuts, castor seeds, linseeds, sunflower, coconut, rapeseed, almonds, sesame seeds, mustard, sea seeds and grape seeds.

Beyond trading, Mercury Trade Links has diversified into manufacturing various agricultural commodities and allied products. This expansion strengthens its role in the agricultural supply chain by offering comprehensive services, providing customers with a wider product range and enhancing its competitive edge in the market.

The company aims to enhance its operational capacity and expand its footprint within the agricultural trading sector.

Mercury Trade Links reported a total income of Rs. 874.78 lakh for the quarter ended September 2024, an increase of 119.2% over income of Rs. 398.96 crore in the corresponding quarter of the previous financial year. Net profit for the period was reported at Rs. 75.73 lakh, 94.8% higher than the profit of Rs. 38.87 lakh in the same quarter of the previous year.

For the first half of the year, total income jumped 149.2% to Rs. 1,678.36 lakh from Rs. 673.37 lakh in the year-ago period. Net profit for the period was Rs.146.46 lakh, an increase of 130% over profit of Rs. 63.67 lakh last year.

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Chennai (Tamil Nadu) [India], November 18: The MatrixBox Premium+ drawer system features a fully flushed design which enables a visual aesthetic that is seamless and in sync with your overall design theme. Our patented runner design ensures an enhanced soft close experience and a smoother installation. The Push-to-open technology for handleless drawers is enabled by the MatrixBox Premium drawer system.

This system supports 35 kg and 50 kg applications, whereas the MatrixBox Premium+ drawer system supports 40 kg and 70 kg applications and is available in Metallic Anthracite, Metallic Silver and White finishes, offering a versatile solution that caters to a wider range of application requirements. Suitable for installation in kitchens, bedrooms, bathrooms, home offices, and commercial and industrial environments, the MatrixBox drawer system is a robust, functionally efficient and seamlessly aesthetic solution.

MatrixBox Slim Drawer System

The MatrixBox Slim Drawer System has 13 mm thin drawer sides, features simple assembly, and has an unrivalled design and flexibility in application. It is suitable for installation in kitchens, bedrooms and bathrooms. MatrixBox Slim comes with 3 height options, 2 side design options (Solid & Décor) and 2 weight carrying capacities (40 & 60 kg), giving you the widest choice for a host of applications. With integrated Soft-Close and Synchronized Runner Technology, the movement of these drawers is smooth, stable and precise. The attractive Graphite Grey finish and the 2 new finishes of Stainless Steel and Midnight Black offer elevated sophistication and elegance to your home design.

Free Space

The fittings of the Free family give flaps new freedom in movement. This opens up more opportunities in the visual and technical design of furniture and has tangible benefits compared to hinged doors. But above all, it gives the furniture and the room undreamt elegance and lightness. With the new Free Space, Hafele offers an innovative stay flap fitting, which, with its strong features and universal aesthetics, can be used in furniture across interior spaces. It immediately provides added value and more efficiency when working.

Almost 100 years of experience with furniture fittings, engineering expertise, and a close connection to the market and the people who work with furniture fittings on a daily basis led to the development of Free Space. Inspired by the requirements of the market of tomorrow, Free Space fulfils all demands for creative freedom and choice of material, design, ease of installation and con­venient operation on a whole new level.

Project 2 Aluminium Profiles

A unique modular Aluminium profile system, Project 2 offers both structural stability and seamless aesthetics for your kitchen islands. Crafted in line with the latest design trends, this aluminium profile system is comprised of multiple components that enable a flexible installation experience along with various design possibilities, elevating your kitchen aesthetics.

Vauth Sagel Flex Larder System

The VS Flex Larder from Vauth-Sagel offers a flexible, modular storage solution for organizing cabinet interiors. Whether in the kitchen or utility room, it enables customized storage arrangements to meet typical needs around the hob, oven, sink, or washing machine areas.

Log onto https://www.hafeleindia.com/en/info/service/contact-us/410/ to find the nearest

Hafele showroom or design centre.

Website: https://www.hafeleindia.com/en/

Customer Care Toll-Free: 1800 266 6667

Customer Care WhatsApp: +91 97691 11122

Customer Care Email ID:customercare@hafeleindia.com

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces, positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

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New Delhi [India], November 18: Hafele’s Loox Range has been meeting the demands for lighting in furniture as well as the growing needs for networking and digitalization since the last 10 years. The solutions offered within this range maximize simplicity and flexibility as well as assure high reliability. The range presents itself as a unique combination of elegant design and state of the art technology making it the perfect choice for any home furniture application, be it Task Lighting for Kitchen cabinets and plinths, Decorative Lighting for Living Room Showcases, Mood Lighting for Bedroom Applications or pure Functional Lighting in Wardrobes.

One Cable

The One Cable is a unique furniture lighting solution that offers easy installation into your cabinets. Powered by the Loox 5 drivers, this solution provides a seamless lighting experience across your furniture.

R One Architectural Light

These plug-n-play lights offer a glare-free light output, thanks to the innovative design of the reflector. Featuring multi-white LEDs and integrated Bluetooth Mesh networking, the R One lights offer a seamless and convenient lighting experience.

                                                                                 

Retail Lights

Designed for retail spaces, these lights offer the most desirable solution for highlighting objects. Equipped with high-quality LEDs and narrow refraction angle, Hafele’s Retail lights deliver a focused light output for clear accentuation. With a 360^o rotation angle and 180^o vertical pan angle, these lights are most suited for shops and museums.

About Hafele India

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

• Log onto hafeleindia.com/en/info/service/contact-us to find the nearest Hafele showroom or design centre
• Website: hafeleindia.com
• Customer Care Toll Free: 1800 266 6667
• Customer Care WhatsApp: +91 97691 11122
• Customer Care Email ID: customercare@hafeleindia.com

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

New Delhi [India], November 16: Literature has always played a vital role in shaping cultures, sparking imaginations, and driving change. In today’s ever-evolving world, a new generation of authors is emerging, each bringing their unique voice, perspective, and creativity to the forefront of the literary landscape. In this article, we celebrate the literary excellence of ten renowned authors who are shaping the future of literature, breaking boundaries, and inspiring readers across the globe with their exceptional work.

Ashutosh Rana

Ashutosh Rana is a renowned Indian actor, producer, author, and television personality. With a career spanning across multiple languages, he has worked in Marathi, Telugu, Kannada, Tamil, and Hindi films, earning widespread recognition for his portrayal of intense negative roles. His standout performances in films like Dushman, Raaz, and Sangharsh have cemented his reputation as one of the most compelling antagonists in Indian cinema. In addition to his acting career, Ashutosh is also an accomplished author, having penned bestselling books such as Maun Muskaan Ki Maar, Ramrajya, and Ashutosh Neeti Jeevan Ki Reeti.

Viveck Rai Marwah

Viveck Rai Marwah’s latest book, The Mind Traveller – Warrior of Shaka, takes readers on a spiritual and adventurous journey through the mystical landscapes of Tibet. The story follows Sankalp, a young boy who loses his family to a brutal attack by a renegade general. Seeking refuge in the mountains, he meets Kalimpong, a monk of great wisdom, who awakens Sankalp’s inner potential. As his mind evolves, Sankalp becomes a ‘mind-traveller’ – a warrior monk on a quest for peace amidst treachery, conspiracies, and ancient wisdom. A blend of adventure, philosophy, and mysticism, this fable explores themes of fate, self-discovery, and spiritual transformation. Available now for readers seeking an inspiring tale of resilience and inner strength.

Bhavana Atmakuri

Bhavana Atmakuri is a passionate author dedicated to making a positive impact through her writings. She has authored several books, including “50 Inspiring Quotes From The Life Of Vijay Deverakonda”, which features 50 thought-provoking quotes that highlight the wisdom, determination, and humility of the popular actor, inspiring readers to pursue their dreams with passion. Bhavana’s debut book, “Impactful Quotes”, earned her the International Excellence Award 2024 from Exceller Press, recognizing her achievements as a female writer. Additionally, she has written “The 2 Touching Stories” and “The Life of 4”, both of which captivate and engage readers with compelling narratives. Bhavana’s journey as an author was sparked by her admiration for Vijay Deverakonda and the film World Famous Lover, which centers around the life of an author.

Shreya Talwar

Shreya Talwar is a bestselling author and blogger known for her emotional and thought-provoking writing. Her latest novel, Beyond Royalty, explores the depth of love, while her non-fiction works, The Hidden Gems and Weaving Emotions, focus on human connections and emotional well-being. Both Beyond Royalty and The Hidden Gems became number one bestsellers on Amazon. Shreya’s writing, praised by media outlets like ANI and Zee5, aims to inspire positivity. Influenced by her mother and her experiences as an Army officer’s daughter, she brings deep insight into human relationships. Writing under the pen name Shreya Talwar, she began her literary career as Ms. Aman Talwar.

Kamal H Muhamed

Daring Prince Truth Revealed is Kamal Muhamed Virgoan’s powerful memoir, tracing his life from his birth on September 8, 1964, in Cannanore. Growing up under the control of parents who forced their ambitions onto him, Kamal faced constant pressure to conform. By age 15, he took a bold stand to pursue his own path, enduring hardship and dark times to follow his dream of becoming a humanitarian. Known for his pivotal role in OPERATION RAHAT’s 2015 mass evacuation, Kamal is now dedicated to social work. His book, nominated for the 2025 Sahitya Sparsh Awards, offers inspiring advice to young entrepreneurs: embrace risk, learn, and persist.

Neeraj Singhvi

Neeraj Singhvi, author of Temple of Destiny, Write a Million Dollar Book in 10 Days, Sunshine for the Human Soul, and more, is a multifaceted writer, poet, life coach, and business owner with 28 years of corporate experience. A marketing strategist by day and writer by night, Neeraj graduated from St. Xavier’s College, Kolkata, and holds a Master’s in Management. A Cost & Management Accountant, he aims to inspire others to write impactful books and transform their lives. Known for his insights, like “faith in oneself is greater than any faith on earth,” he champions book writing and self-improvement.

V.S.Sury

V.S. Sury, an 80-year-old retired electrical engineer from Karnataka, graduated in 1967. A lifelong bachelor residing in Kolar, he found a passion for writing after retirement. His debut novel, Jestus, came out in 2010, followed by a sequel, Jestus on Rampage, the non-fiction Parallels, and an award-winning short story collection, Impossible Tales. His fifth book, Fentoscience, earned him the Sahitya Sparsh Award in 2024. Known for his reclusive lifestyle, Sury enjoys reading and deep contemplation, finding fulfillment in quiet reflection on life’s mysteries.

Nepal Singh Thakur

Nepal Singh Thakur, hailing from Sehore district in Madhya Pradesh, grew up in a rural, agrarian family and holds an M.A. in Sociology. With five years of experience as a principal in a private school, he now runs an education-related business and has ventured into writing. His book, Apna Safar, sheds light on the reasons why students, despite being educated, often struggle to achieve success. Through this work, Nepal Singh aims to guide students in recognizing their potential, making effective use of time, and fostering a positive outlook to excel in life. The book has been published by Astitva Prakashan. This inspiring book is a roadmap for students, helping them navigate challenges and reach new heights of success.

Dr. Kushalin Sarma

Dr. Kushalin Sarma is a visionary scientist at DRDO, an innovative entrepreneur, and a former award-winning automotive designer. His career spans science, technology, and business, with notable contributions to the automotive industry in prototype design. Known for his groundbreaking research in spacecraft propulsion and robotic landmine detection, Dr. Sarma co-founded KRA Group Pvt. Ltd., developing impactful applications like GOODEV and ZLNK. A PhD holder from IIT Kharagpur, he is also an inspiring speaker. His varied interests—from circuit racing and music production to fiction writing and esports—underscore his dynamic personality and commitment to pushing boundaries.

Kabir Bedi

Kabir Bedi is an Indian actor and author, renowned for his work in both Bollywood and international cinema. Born on January 16, 1946, he gained global fame with roles in Octopussy (1983) and the TV series The Bold and the Beautiful (1985-1986). Known for his commanding screen presence, Bedi has appeared in films across multiple languages, including Hindi, English, and Italian, with notable roles in Khoon Bhari Maang (1988) and Taj Mahal (2017). He is also the author of his memoir “Stories I Must Tell,” reflecting on his remarkable career and personal journey.

These ten renowned authors are not just creating exceptional works of literature; they are shaping the future of storytelling and influencing the cultural dialogue of our time.

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Chandigarh [India], November 16: Chandigarh-based Diet Insight, a well-known diet and nutrition clinic founded in 2014, has rebranded itself as Santushti Holistic Health and Healing Clinic. Under the leadership of Lavleen Kaur, a highly regarded dietitian and wellness expert from Chandigarh, the clinic has expanded its services to offer a more comprehensive approach to holistic health.

Lavleen Kaur, the founder and head of the clinic, expressed her thoughts on this transformation, stating, “The decision to rebrand shows our commitment to addressing wellness in a broader and deeper sense. Over the years, we have seen that true health is not just about following a diet plan but about achieving balance in the body, mind, and soul. Santushti is about creating that balance and helping our clients live more fulfilling lives.”

The clinic’s evolution goes beyond diet planning and incorporates a wide range of services aimed at treating the root causes of health issues. These include personalized nutrition plans, Panchakarma therapies, Ayurvedic herbal treatments, yoga, mental health counselling, physiotherapy, natural detox programs, and stress management solutions. This integrative approach addresses various health challenges, such as weight management, digestive problems, hormonal imbalances, and chronic conditions.

Jagandeep Singh, Director of Operations at Santushti, highlighted the broader vision of the clinic. He said, “Rebranding to Santushti is more than a name change, but our goal is to be a one-stop destination for holistic wellness. Our name, ‘Santushti,’ which means contentment, represents what we strive to bring to every client’s life. By combining modern practices with traditional therapies, including Ayurveda and herbal solutions, we are offering solutions that are both effective and sustainable.”

Although the clinic has been rebranded, the educational division, Diet Insight Nutrition Academy, will continue to operate under its original name. The academy offers a range of online nutrition courses designed to empower aspiring nutritionists and health professionals with the knowledge and skills to heal others through the transformative power of nutrition.

The clinic continues to operate from its Chandigarh location while also catering to clients worldwide through online consultations via its official website, www.santushtibylavleen.com. This allows Santushti to provide its services beyond geographical limitations, ensuring that more people can access its personalized and integrative health solutions.

Lavleen Kaur, who has been at the forefront of promoting sustainable and practical health practices, emphasised the importance of making wellness accessible to all. “Our approach remains rooted in science but is enriched by the wisdom of traditional therapies. The idea is to help people heal from within without extreme measures or deprivation. This philosophy has always been at the core of what we do, and Santushti embodies it fully,” she said.

Diet Insight has built a reputation as a reliable destination for nutritional counselling and lifestyle management. With this rebranding, the clinic is now positioned as a leader in holistic health, combining innovative practices with traditional methods to create a comprehensive wellness experience.

Santushti Holistic Health and Healing Clinic is poised to redefine wellness by integrating mental, physical, and emotional health solutions under one roof, aiming to empower individuals to embrace healthier lifestyles that last a lifetime.

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