Tag: Business

New Delhi [India], March 6: In an era where brands struggle to stand out amid digital clutter, DOOHFY.com is redefining outdoor advertising with cutting-edge AI-powered solutions. By merging the precision of digital marketing with the unmatched impact of outdoor ads, DOOHFY.com makes Digital Out-of-Home (DOOH) advertising smarter, more affordable, and eco-friendly for Indian businesses.

The Rise of Smart, Hyperlocal Advertising

Traditional billboards with static content and long-term contracts are losing relevance in India’s fast-moving consumer market. Meanwhile, online ads are battling fierce competition and growing ad fatigue. DOOHFY.com bridges this gap by offering real-time, hyperlocal digital ad placements on high-traffic screens across major cities.

“India’s advertising landscape is evolving rapidly. Brands need visibility, flexibility, and measurable ROI,” says Ujjwal Ujjain Singh, Founder & CEO of DOOHFY.com. “Our platform democratizes DOOH advertising, enabling even small businesses to launch high-impact campaigns with the same agility as large corporations.”

Why Indian Businesses Are Choosing DOOHFY.com

DOOHFY.com is transforming the advertising space with its game-changing features tailored for India’s diverse market:

• Hyperlocal Targeting: Deliver precise, location-based ads to reach audiences in high-footfall zones of Hyperlocal Market.
• Real-Time Campaign Control: Instantly update ads during festivals, sales, or peak hours. Users can define objectives, upload creatives, select locations, and manage budgets effortlessly.
• AI-Powered Insights: Track footfall, engagement, and conversions with real-time analytics to optimize ad performance.
• Flexible, Budget-Friendly Plans: Pay only for what you need, with no long-term contracts—ideal for startups and MSMEs.
• Sustainable & Eco-Friendly Model: Say goodbye to printed billboards—digital screens reduce waste and align with India’s sustainability goals.

The Future of Outdoor Advertising is Digital

India’s DOOH industry is poised for exponential growth, driven by smart cities, rising disposable incomes, and the increasing demand for data-driven, context-aware ads. DOOHFY.com is already powering campaigns for FMCG brands, retail chains, and e-commerce platforms looking to boost visibility in high-traffic locations.

For example, a Delhi-based bakery leveraged DOOHFY.com’s platform to promote its

monsoon special menu, leading to a 40% spike in store visits within just a few weeks.

“Traditional ads felt like shouting into a crowd. With DOOHFY.com, it’s like having a one-on-one conversation with your ideal customer—at the right place and time.”

About DOOHFY.com

DOOHFY.com is a Delhi-based tech startup revolutionizing outdoor advertising through AI-powered, location-based digital solutions. With a mission to make high-impact DOOH campaigns accessible, transparent, and results-driven, DOOHFY.com is empowering businesses across India to maximize their brand visibility with precision and efficiency.

Ready to Elevate Your Brand’s Visibility?

Visit www.doohfy.com today to launch your hyperlocal, real-time advertising campaign. For media inquiries, contact:

Ujjwal Ujjain Singh

• Email: doohfy@gmail.com
• Phone: +91 8882413031

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Mumbai (Maharashtra) [India], March 6: Akshay, along with his fellow co-founders, established Schbang in 2015 with the vision of redefining the marketing landscape and providing cutting-edge solutions to clients. With unwavering dedication and an unrelenting commitment to excellence, he helped in steering the company through numerous challenges, propelling it to become one of the most sought-after creative agencies globally. With a team of over 1,100 employees across Mumbai, Bangalore, Delhi, London & Amsterdam, they service over 200 brands across geographies.

Under his stewardship, Schbang has successfully executed award-winning campaigns for industry giants such as Pidilite, Perfetti, Godrej Consumer Products, Tata Consumer, L’Oreal Group, Finolex Pipes, Ashok Leyland, Crompton, Castrol, Baskin Robbins, Philips, and many more. During his time at Schbang, he was also the recipient of numerous 30 Under 30 Awards, also being named among India’s Top 50 Content Marketing Professionals.

When approached for a comment, Akshay stated that, “The last 10 years have been incredibly enriching, both in the relationships I’ve built with clients & team members and in the learning I’ve gathered along the way. I’m immensely proud of the body of work I’ve created and the scale the agency has reached today. However, it’s now time for me to take on a new challenge, one that allows me to focus on driving business effectiveness for brands and agencies on a hyper-growth trajectory in India & UAE”.

With a strong background in digital marketing across creative, media, technology and AI, Akshay has played a key role in digitally establishing and transforming businesses for numerous Fortune 500 brands in India.

As digital spending surpasses traditional media and brands increasingly prioritize bottom-funnel metrics, there is a growing demand for tailored go-to-market strategies that seamlessly integrate business objectives with creative & media solutions.

Akshay further stated, “As business landscapes evolve and consumer behaviors shift, client needs are changing rapidly. My focus is on eliminating redundancies and prioritizing services that deliver business value. Digital transformation isn’t just about technology—it requires a deep understanding of a client’s business and a partnership-driven approach to drive meaningful change. Having spent countless hours understanding client businesses, I’ve identified key inflection points where inefficiencies arise. Client success for me would entail going beyond vanity metrics, diving deeper into their digital transformation journey to help them achieve sharper outcomes, powered by the right human resources, media and technology”.

Gurnani announced his exit via his LinkedIn post – linkedin.com/posts/akshaygurnani

New Delhi [India], March 5: Hautton is a premium fashion and accessories brand that blends modern innovation with timeless style. Known for its high-quality products, Hautton caters to individuals who appreciate elegance, durability, and performance in their everyday essentials. Whether it’s footwear, bags, or accessories, Hautton ensures that each product reflects superior craftsmanship and contemporary aesthetics.

Brand Philosophy

Hautton is built on the principle of merging style with substance. It caters to fashion-conscious individuals who seek both comfort and sophistication. The brand believes in innovation, premium quality, and functionality, ensuring that each product looks good and delivers an exceptional experience.

Hautton’s designs reflect a profound understanding of modern lifestyles. Whether it’s a classic leather shoe, a functional handbag, or performance-driven footwear, every product is crafted to elevate the user’s style while offering durability and comfort.

Product Range

Hautton is committed to offering an exquisite range of products that cater to diverse needs.

1. Premium Footwear

• Classic Formal Shoes – Designed for professionals and individuals who seek a refined look, Hautton’s formal shoes are made from genuine leather and high-quality materials.

• Casual and Lifestyle Shoes – These include trendy sneakers and comfortable loafers that are perfect for everyday wear.

• Running Shoes – Hautton is currently developing premium ultra running shoes that offer soft padding and superior grip, ideal for sports and active individuals.

• Party Wear & Wedding Jutis – Inspired by cultural elegance, Hautton’s cream-red classic jutis for men are crafted with premium cloth, making them perfect for special occasions.

2. Bags & Accessories

• Mini Tote & Ladies Handbags – Hautton is expanding its range with classic mini tote bags, blending elegance and practicality.

• Wallets & Belts – Made from high-quality leather, Hautton’s accessories complement a refined lifestyle.

• Fashion Jewelry – The brand is exploring stylish men’s accessories to enhance its product lineup.

• 

Innovation & Craftsmanship

Hautton’s products are known for their high attention to detail, superior materials, and innovative designs. Every item undergoes meticulous crafting processes to ensure:

• Comfort: Special padding and ergonomic designs ensure ease of use.

• Durability: Only the finest materials are selected, ensuring longevity.

• Aesthetic Appeal: Every piece reflects modern trends while maintaining classic charm.

Target Audience

Hautton is designed for individuals who value sophisticated style and functional design. Whether it’s a young entrepreneur looking for polished business attire, a fitness enthusiast needing high-performance shoes, or someone seeking elegant accessories, Hautton caters to diverse fashion needs.

The Hautton Experience

Hautton is more than just a brand; it’s a statement of confidence, success, and refined taste. Every product is crafted with the modern individual in mind, ensuring that it complements their personality and enhances their lifestyle.

As Hautton continues to innovate and expand its range, it remains committed to delivering excellence, making every step stylish and every choice elegant.

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Ahmedabad (Gujarat) [India], March 5: Lubi Pumps, a leading name in the pump manufacturing industry, has been honoured with the prestigious “Iconic Brand in Pump Manufacturing” award at the inaugural ETNOW.in Business Conclave & Awards 2025.

The award, presented in New Delhi recently, underscores Lubi Pumps’ commitment to innovation and quality in the pipe manufacturing sector. Union Minister of State for Science & Technology Dr. Jitendra Singh, Arunachal Pradesh Governor Lt. Gen. KT Parnaik (Retd.), and former union minister and tech investor Rajeev Chandrasekhar graced the award ceremony.

Commenting on the achievement, Ronak Porecha, Director, Lubi Pumps, said, “We are honoured to be recognised as an iconic brand in pump manufacturing. At Lubi, our mission has always been to deliver world-class pumping solutions that drive efficiency and contribute to sustainability. This award is a recognition of our focus on quality and it will inspire us to set new standards in the industry.”

The ETNOW.in Business Conclave & Awards 2025 celebrated and honoured industry leaders and innovators, acknowledging their contributions across diverse sectors. The award winners were selected through a rigorous nationwide submission and evaluation process. Lubi Pumps’ recognition cements its position as a market leader.

Lubi Pumps is a part of Lubi Industries LLP, a leading manufacturer of pumps, motors, EV solutions, valves and solar products.

Mumbai/Delhi, March 5: ArcelorMittal Nippon Steel India (AM/NS India) has received the prestigious GreenPro Ecolabel certification for its coated products – Galvanized Iron (GI), Pre-Painted Galvanized Iron (PPGI), and Optigal® steel ranges, manufactured at its Pune facility. This certification to label the high-quality offerings as Green Products, followed an exhaustive evaluation process by the Confederation of Indian Industry (CII) and reinforces AM/NS India’s leadership in sustainable steel manufacturing.

The GreenPro Ecolabel – a globally recognised ‘Type I Ecolabel’ – was introduced by the CII to foster sustainable consumption and production across Indian industries. Recognised by the Global Ecolabelling Network (GEN), the certification adopts a lifecycle-based, multi-criteria evaluation model and aligns with the United Nations Sustainable Development Goal 12 for responsible consumption and production, an essential pillar in global climate action.

Akshaya Gujral, Executive Director (Downstream Operations), ArcelorMittal Nippon Steel (AM/NS India), “This prestigious certification and recognition of our best-in-class products as Green Products reinforce the company’s leadership in lower-carbon steel manufacturing. The acknowledgement also serves as a clear testament to our commitment to sustainability, innovation, and the principles of a circular economy.”

More than 21% of materials used during the manufacturing process are deemed sustainable and 99% of materials are regionally sourced, significantly reducing transportation-related emissions. Additionally, hazardous substances, including heavy metals, are restricted, ensuring a safer and cleaner production process.

The Pune facility excels in resource-efficient manufacturing, incorporating energy and water efficiency alongside advanced waste management practices grounded in the 3R principles—reduce, reuse, and recycle. These measures collectively contribute to lowering the carbon footprint per square metre of coated steel. The facility is also a zero-liquid discharge plant.

The performance of the coated steel has been verified by CEPT Research & Development Foundation, Ahmedabad, simplifying the due diligence process for customers seeking high-performance and efficient materials.

CII’s GreenPro Ecolabel evaluates products based on their environmental impact throughout their lifecycle—from design and raw material sourcing to manufacturing processes and waste management. The certification encourages manufacturers to adopt sustainable practices, focusing on innovative design, resource efficiency, and reduced environmental impact.

ABOUT ARCELORMITTAL NIPPON STEEL INDIA (AM/NS India):

ArcelorMittal Nippon Steel India (AM/NS India) is a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steel manufacturing organisations. A leading integrated flat carbon steel producer in India, the company has a crude steel capacity of 9 million tonnes per annum with state-of-the-art downstream facilities. It produces a fully diversified range of flat steel products, including value-added steel, and has a pellet capacity of 20 million tonnes.

MEDIA CONTACT:

Vijay Malepu | vijay.malepu@amns.in

Neha Seth| nseth@brunswickgroup.com

Follow Us: www.amns.in | Facebook: @AMNSIndia | Twitter: @AMNSIndia |

LinkedIn: @amnsindia

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New Delhi [India], March 04: The fashion world is witnessing a ground-breaking evolution as GOD (Garments of Destiny) launches its luxury couture brand, uniquely blending ancient Vedic Astrology with modern street and contemporary fashion. Designed for those who seek individuality, sophistication, and spiritual alignment, GOD is set to redefine the concept of bespoke luxury.

A New Era of Personalized Fashion

Unlike traditional luxury fashion, GOD integrates high quality pure gemstones and crystals, aligning them with the wearer’s astrological chart, numerology, and palmistry. Each garment is meticulously crafted, ensuring that style meets cosmic energy, creating a deeper connection between fashion and destiny.

“Our designs go beyond aesthetics—they are meant to empower and resonate with the wearer’s journey. By blending spiritual elements with avant-garde tailoring, we’re introducing a revolutionary concept in luxury fashion,” says Co-founder and CEO, Arya Pratap Singh of GOD.

Innovative Craftsmanship & Design Philosophy

GOD specializes in:

• Contemporary Draping & Tailoring: Unisex, menswear, and womenswear collections that blend streetwear with couture sensibilities.
• Astrology-Infused Luxury: Each piece is personalized using astrology, numerology, and palmistry insights.
• Handcrafted Excellence: Crafted using high-quality materials, intricate embroidery, and modern silhouettes.

This fusion of destiny and design caters to modern, spiritually conscious individuals who desire exclusive, meaningful fashion.

“At GOD, we believe clothing is more than just fabric—it’s an expression of energy and identity. Each piece is carefully designed to enhance the wearer’s aura, bringing together craftsmanship, luxury, and personal transformation,” says Anchal Rai Co-founder and CDO of GOD.

Launch & Availability

The brand officially launched on February 1st, 2025, at 9 PM. GOD will also collaborate with select luxury fashion retailers and influencers to create a community-driven movement.

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Pune (Maharashtra) [India], March 4: Women’s empowerment is not just about financial independence but also about confidence, skill development, and breaking barriers. Understanding this need, Shubhangi Industries, founded by entrepreneur and child psychologist Shubhangi Sawant, has been actively working to uplift women by providing employment, financial literacy, and personal growth opportunities.

Creating Employment for Women

Fifteen years ago, during visits to Lohgaon, Shubhangi Sawant noticed the struggles of local women who lacked stable jobs and financial security. In response, she established Shubhangi Industries, which focuses on manufacturing household spices and cleaning products. The company trains women in production, packaging, and sales, helping them achieve financial stability.

Promoting Financial and Social Awareness

Recognizing that financial security goes hand in hand with knowledge, the Shubhangee industry initiated self-help groups to teach women about savings, investments, and economic independence. Additionally, awareness programs on mental health and social issues have been conducted to boost confidence and self-reliance among women.

Encouraging Women to Step Out of Their Comfort Zones

Taking empowerment beyond the workplace, Shubhangi Industries recently organized a Women’s Day adventure bike riding event with the help of Rupesh Chondhe from Motopark199. More than 200 women participated in this unique initiative, where they got the opportunity to ride sports bikes and experience the thrill of adventure biking. Over 40 bikers from across India and Indonesia joined the event, inspiring women to break stereotypes and embrace new challenges.

Notable Honorable Chief Guests Serum Institute of Pune. Director Satish Mundra and Asian Institute of men’s health Director Dr. Rajendra Shimpi, who praised the initiative and encouraged more such efforts for women’s empowerment.

“Women often put their dreams aside due to family responsibilities. Through employment, financial literacy, and confidence-building activities, we aim to help them rediscover their potential,” said Shubhangi Sawant.

Visit https://www.shubhangeeindustry.com/ for more information.

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