Tag: Business

  • Exhicon approves investment of Rs 50 cr for design and development of new event structures

    Exhicon approves investment of Rs 50 cr for design and development of new event structures

    Mumbai (Maharashtra) [India], April 29: Exhicon Events Media Solutions Ltd. announced on BSE that its Investment Committee meeting held on April 24, 2025, has approved a strategic capital outlay of Rs 50 crore for the design, development, and deployment of temporary and semi-permanent event structures.

    The company will utilise the capital to procure and commission semi-permanent modular event venues, large-span hangars and super structures, indoor pre-fab maxima and octanorm systems, portable hospitality suites, rest rooms, box offices and registration arenas, and modular staging and rigging solutions.

    “This infrastructure shall provide 50,000 sq mtrs of flexible indoor event space with a 15–20 year asset life, positioning Exhicon to meet the burgeoning demand for rapid deployment of such structures at various event venues,” said Mr. Praveen Dixit, Vice President, Business & Operations, Exhicon Events Media Solutions Limited.

    India has a booming market for meetings, incentives, conferences and exhibitions (MICE), forecast to grow at a rate of 12% CAGR over the next five years, propelled by trade fairs, corporate events, government summits and live entertainment shows. The capital outlay will allow Exhicon Events Media Solutions Ltd to enhance its infrastructure capabilities in the fast-growing large format exhibitions, corporate events and live entertainment sector.

    The company expects the investment in the new structures to start paying off as the ownership of modular assets will unlock revenue through long-term and event-wise venue rentals, event management and ancillary services such as audio-visual (AV), food & beverages (F&B), air-conditioning and logistics.

    It will also help boost the company’s bottom line by improving its margins as these new self-owned structures will eventually replace third-party rentals, leading to a 35-40 % EBITDA margins per event. This means that even at a modest utilisation of 50% annually, these assets can generate an incremental Rs 35-40 crore in annual revenues over their lifespan, with a 3-year payback period.

    This forward-looking investment will strengthen operational readiness by rapidly scaling Exhicon’s ability to service large-format exhibitions and high-profile government summits with in-house infrastructure. It will also help elevate the company’s market presence by establishing Exhicon as the preferred provider of quick-deploy, world-class event venues. It will also deliver shareholder value by building a capitalised asset base that drives recurring revenue, profitability and long-term returns.

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  • KPG Spices Targets Rs. 100 Cr. Revenue for FY 2025–26

    KPG Spices Targets Rs. 100 Cr. Revenue for FY 2025–26

    New Delhi [India], April 28: KPG Spices, one of the fastest-growing spice brand owned by Marvel King Ltd., offers a full range of ground spices and is targeting Rs. 100 Cr. in revenue for the financial year 2025–26, as announced at the company’s annual meet. Despite being only 14 months old, KPG Spices has already achieved a revenue of Rs. 50 Cr. in FY 2024–25. This rapid growth has been made possible under the leadership of Mr. Parveen Jain, Chairman — a true visionary with interests in multiple businesses and a strong presence in the FMCG market for the past 40 years.

    To achieve the Rs. 100 Cr. milestone, Mr. Gourav Jain, Managing Director, stated that the company has recently launched its range of whole spices — including cumin seeds, green cardamom, black pepper, fennel seeds, carom seeds, etc. — in markets across North India. The company now plans to expand into other regions. Additionally, KPG Spices intends to enter the North East region and two major Hindi-speaking states: Uttar Pradesh and Rajasthan.

    “Our sales and marketing team is working diligently to expand our network to reach 1 lakh retail outlets,” said Mr. Jain. “We are also exploring opportunities in the e-commerce and quick-commerce marketplaces. Keeping today’s consumers in mind, we are using high-quality spices in our products with the aim of entering every kitchen in India and truly becoming ‘Desh ke Masale — KPG Masale.’

    The strategic foresight and dynamic marketing and sales expertise of CEO Mr.Pushpendra Sethi have been instrumental in this journey. Together, this leadership team sets the foundation for continued success, as KPG Spices moves confidently toward an exciting and prosperous future.

    KPG Spices already enjoys a substantial market share in Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Madhya Pradesh, and Bihar. The brand is endorsed by renowned Bollywood actress Kareena Kapoor Khan, who serves as the Brand Ambassador, promoting both the products and the brand.

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  • Shree Maruti Unveils VayuQuickPRO and VayuQuick: Urgent, Time-Bound Deliveries Backed by Money-Back Assurance

    Shree Maruti Unveils VayuQuickPRO and VayuQuick: Urgent, Time-Bound Deliveries Backed by Money-Back Assurance

    Ahmedabad (Gujarat) [India], April 28: Shree Maruti Integrated Logistics (SMILe), a global multimodal logistics company, proudly announces the launch of VayuQuickPRO (guaranteed delivery by 12 Noon) & VayuQuick (guaranteed delivery by 2 PM), expanding its popular Next Day Delivery (NDD) portfolio. Backed by cutting-edge technology and robust delivery network, this launch marks another leap forward in SMILe’s commitment to redefining time-sensitive logistics for both businesses and individual customers.

    In the initial phase, both services will be available in Mumbai, Delhi, and Ahmedabad covering over 1000 pin codes with plans to expand to additional cities in subsequent phases.

    What sets these services apart? The Money Back Assurance now comes standard with both services; if delivery timelines aren’t met, customers get a refund as per defined terms and conditions.

    Building on the strong performance of its well-established Fast Track service, the VayuQuickPRO range addresses the critical need for ultra-fast, time-committed delivery for documents and parcels. These services are specifically designed for customers who simply cannot afford to wait 24 hours; offering guaranteed delivery the very next day, by a committed hour.

    “VayuQuickPRO and VayuQuick are built for the new-age customer; professionals, legal firms, healthcare providers, and e-commerce players who operate on tight deadlines and cannot risk delays. These services offer speed with certainty. We’ve listened closely to customers’ needs, and this launch is a direct response to those demands”, said Vikas Singh, COO, SMILe.

    Customers can now choose between two premium options based on urgency:

    • VayuQuickPRO: Guaranteed delivery by 12 Noon the next day.

    • VayuQuick: Guaranteed delivery by 2 PM the next day.

    “At SMILe, we believe time is the new currency. Our vision is to elevate the experience of time-bound deliveries in India. With VayuQuickPRO and VayuQuick, we expect a significant uptake among high-value clients who rely on delivery precision to drive business outcomes. It’s more than speed; it’s about keeping promises. The Money Back Assurance makes that promise stronger than ever”, said Ajay Mokariya, Managing Director, SMILe.

    The launch of these services underlines SMILe’s position as an industry leader in customer-centric innovation and furthers its mission to make express logistics more predictable, accessible, and performance-driven.

    About Shree Maruti Integrated Logistics (SMILe)

    With a 40-year legacy, SMILe is one of India’s leading logistics and supply chain companies, known for its expertise in courier, express delivery, eCommerce delivery, Cold chain solutions, and tailored warehousing & logistics services. With a strong footprint across the country and a reputation for reliability, SMILe continues to push boundaries to serve the evolving needs of Indian customers.

    For media inquiries, please contact:

    deependra.gupta@shreemaruti.com

    www.shreemaruti.com

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  • Global Icon Awards 2025

    Global Icon Awards 2025

    New Delhi [India], April 28: Acknowledgement is crucial for empowering growth and pushing innovation in the business world. The Global Icon Award – 2025 by the Corporate Connect Magazine continues the tradition of celebrating the spirit and achievements of entrepreneurs. This award will once again focus on honouring the significant contributions and innovations of entrepreneurs across diverse industries.

    Corporate Connect presents this award in collaboration with Business Outline and Entrepreneur Outlook, aims to acknowledge and appreciate the visionary entrepreneurs and brands who have made a profound impact on their industries. This recognition is a testament to their dedication, expertise and excellence.

    Join us in this inspiring endeavour. Let’s celebrate together the visionaries and their business ventures who have achieved excellence and inspired others with their success stories. Explore the list of trailblazers and companies that will be honoured with the Global Icon Awards – 2025:

    MarketStar

    Keith Titus – President & CEO

    Impact Recognition: Globally Renowned Brand For Sales & Marketing Solutions 2025

    MarketStar is a world-class sales and revenue generation outsourced sales partner, capable and enabled to deliver consistent & exceptional revenue for B2B companies globally. Utilizing a blend of voice, digital, and field engagements, MarketStar has launched, sold, and supported thousands of products and services on behalf of the biggest and most innovative companies across the globe.

    Gravity Clouds

    Deep Banerjee – Founder & Tech Lead

    Excellence in Salesforce Development & Implementation 2025

    Based in Jamshedpur, Gravity Clouds is a prominent Salesforce development and Consulting firm. The company is renowned for offering excellent Salesforce implementation services to businesses in diverse industry verticals. It offers a wide range of services including from initial consultation and assessment to custom development, integration, data migration, training and ongoing support.

    Magic Billion

    Business Elite Award-2025

    Aditi Banerjee – Co-Founder & CEO

    Founded in 2018, Magic Billion is revolutionizing global talent mobility by connecting Indian professionals with international career opportunities. It is the brainchild of Basab Banerjee and Aditi Banerjee, a father-daughter duo, aiming to make global employment accessible for Indian talent. The company has facilitated 3,600+ job placements across 10+ nations so far.

    Mindspace Outsourcing Services Pvt. Ltd.

    Kshitij Jain and Manish Jindal – Director & Co-Founder

    Impact Recognition: Globally Acclaimed BPO For Finance & Accounting 2025

    Mindspace Outsourcing with Kshitij Jain and Manish Jindal at the helm, offers a wide range of accounting and bookkeeping services across the world. The company has a dedicated team of highly skilled and qualified professionals who strive to maintain high-quality standards for each work and ensure to meet every business need.

    BIOLINKK

    Rajiv Kapoor & Cheshta Kapoor – Partners

    Impact Recognition: The Most Acclaimed Biotechnology Company – 2025

    Established in 2007, BIOLINKK is a biotechnology company offering innovative solutions for healthcare, agriculture, and environmental science. The company’s research-driven approach focuses on crafting innovative products and services that enhance lives and promote sustainability. With Rajiv Kapoor & Cheshta Kapoor at the helm, BIOLINKK empower biotech advancements and foster growth.

    Aromen Group of Companies

    Dr. Narayanan R Menon – Managing Director

    Impact Manufacturing Recognition: Visionary Entrepreneur of the Year 2024-25

    Aromen Group of Companies is a diversified conglomerate, offering the best engineering solutions. Under Dr Narayanan’s direction, the company specialises in engineering, project management and consultancy services across diverse industries. Its goal is to create a revolution in engineering consultancy through innovation and cutting-edge technologies.

    Velocitta India

    Samarth Singh – Director, Bharat Kulkarni – Founder & Director

    Impact Recognition: Most Renowned Employer Branding Agency 2025

    Velocitta India is a leading Brand Consulting agency with over 16 years of experience, widely recognized for its expertise in Employer Branding (EB) services. Their EB services encompass consulting for EVP development, Office branding, Campus engagement, EB Social Media marketing, Internal communication, Employee engagement and recruitment marketing. By leveraging authentic stories and data-driven strategies, Velocitta has successfully enhanced the Employer Brands of numerous Fortune 500 companies, positioning them as Employers of choice in competitive markets.

    Adapt Motors Private Limited

    Bharath Mamidoju – Founder

    Impact Recognition: The Most Renowned Company For Sustainable Innovation in Electric Mobility 2025

    A leading name in India’s EV marketing, Adapt Motors Private Limited is creating a revolution in transportation through its innovative electronic vehicles. The company offers a range of electric vehicles with advanced designs, tailored to meet diverse needs. It envisions harnessing the talents of the youth to contribute towards a sustainable future.

    Toughcons Nirman Pvt. Ltd.

    Nayan Dedhia – Managing Director, Jayant Gaitonde -Founder

    Uday Kanadia – Director, Nupur Gaitonde – CEO

    Leading Redevelopment PMC Firm 2025

    The profession consulting organisation, Toughcons Nirman is widely known for serving in project management for redevelopment works and specialising in Society Redevelopment. Envisioned to be the pioneer as project management consultant (PMC) in real estate across the Maha Mumbai region, the company offers an umbrella of all the required services from a single point contact source.

    Nivesh Jain – CMO

    Award category: Global CMO of the Year – Ecommerce & Startups

    Nivesh Jain is a seasoned professional and visionary leader in digital marketing. He is highly skilled in business model overhaul, turnaround strategies, and profit maximisation. Nivesh is renowned for aligning performance marketing with digital sales targets and boosting content marketing to enhance brand salience. His years of experience and in-depth marketing knowledge make Nivesh a remarkable marketing professional.

    Sonali’s Consumer Products Limited

    Sonali Kocharekar – Founder & CMD

    Impact Recognition: The Most Innovative Woman Leader in Food & Farming 2025

    Sonali’s Consumer Products Limited (SCPL) is transforming the Indian agricultural landscape by empowering local farmers and promoting sustainable agro-practices. Committed to delivering farm-to-fork goodness, SCPL integrates traditional farming wisdom with modern organic techniques. The company is on a mission to make its premium agro-based products accessible not only in urban markets but also across rural and underserved regions of India—encouraging healthy lifestyles rooted in clean, guilt-free food sourced directly from the heart of Indian farms.

    Athena Powertech LLP

    Vasant Patel – Founder & CEO

    Emerging Company Of The Year-2025

    Based out of Vadodara, Gujarat, India, Athena Powertech LLP (APTL) is a leading name in pipeline integrity and inline inspection. With advanced Geometry tools, advanced Intelligent Pigs, Athena is the preferred service provider for Geometry inspection, intelligent pigging, pipeline cleaning pigging, and more. Under the leadership of Vasant Patel, the company aims to provide innovative solutions to customers for their pipeline integrity needs.

    Webcap Technology

    Award Category: Best Digital Marketing Agency of the Year 2025

    Webcap Technology is a premier digital marketing agency with a distinguished global footprint, seamlessly bridging innovation and performance worldwide with operations in India and the UAE. Renowned for delivering results that exceed expectations, Webcap offers a full spectrum of high-impact services — including advanced SEO, precision-driven Google Ads, strategic social media marketing, cutting-edge web and graphic design, premium branding solutions, and scalable lead generation.

    With a client-centric approach and an unwavering commitment to excellence, Webcap Technology is the trusted partner for businesses seeking to elevate their digital presence and drive sustainable growth in an increasingly competitive digital vertical.

    Ajeenkya D Y Patil Group

    India’s Most Promising Educational Institution to Watch in 2025

    Ajeenkya D Y Patil Group, a legacy institution dedicated to shaping the future of India through education, healthcare, and innovation. Founded in 1983 by Padmashree Dr. D. Y. Patil and now led by Dr. Ajeenkya D. Y. Patil, the group has grown into a powerful force with over 200 institutions and five universities that touch millions of lives.

    At its heart, ADYPG is about nurturing potential—whether it’s through world-class education, cutting-edge healthcare, or bold ventures in media and technology.

    With a strong commitment to progress and social impact, the group continues to build a future where excellence, accessibility, and compassion go hand in hand.

    Kisco Castings India Limited

    Kuldeep Goel – Chairman & Raghav Goel – Director

    Most Trusted Steel Manufacturer of the year 2024-25

    Established in 1992, Kisco Steel is India’s leading alloy steel manufacturer with a state-of-the-art 450,000 sq. ft. facility and a team of 500+ professionals. Renowned for quality and reliability, Kisco has delivered over 690,000 tonnes of steel across seven countries. Its commitment to innovation, global standards, and customer trust has earned Kisco the prestigious Global Icon Award, recognizing its role in shaping the future of steel manufacturing on the world stage by providing reliable products that last for generations.

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  • SPA Group—Frangipani Estates: Epitome of Quiet Luxury

    SPA Group—Frangipani Estates: Epitome of Quiet Luxury

    Bengaluru (Karnataka) [India], April 28: Offering a fresh interpretation of opulence in real estate, which is often understood to mean an address in the most sought-after localities at a high price tag, SPA Group crafted Frangipani Estates, a tranquil 35-acre community comprising 33 bespoke estates with sizes ranging from 20,000 to 45,000 square feet, located just off Sarjapur.

    The Meaning of Quiet Luxury

    Bespoke luxury, at Frangipani Estates, goes much deeper than an ostentatious display of wealth. This gated community has been envisioned as your own safe haven, for people who value quietude, away from the cacophonous lifestyle of the urban jungle. Frangipani Estates is an offering for individuals who value SPACE, combined with a style they can call their own and a seamless blend of indoor and outdoor living.

    At Frangipani Estates, the aim isn’t just to reside but to live, and live well, with each nook and cranny of your custom-designed mansion reflecting the values and interests that are dear to you. It’s a space where you can create not just memories but also a legacy. At Frangipani Estates, quiet luxury isn’t just a trend—it’s a way of life!

    A Distinctive Location with Exceptional Connectivity 

    Frangipani Estates, which nestles conveniently just off Sarjapur, offers unmatched access to Bengaluru’s major hotspots, tech hubs, and prominent schools. It’s a short drive from the heart of the city, and yet, the estate remains a serene escape from the typical chaos, pollution, and noise of urban life.

    A society of Self-Achievers

    Being an invite-only gated community means that Frangipani Estates isn’t your typical residential complex. It’s a sanctuary for those who have moved beyond the chase for superficial status symbols. The community here comprises self-starters who, despite reaching great professional heights, are now looking for deeper connections—with their families, nature, and a clear space for themselves.

    Residents here at Frangipani Estates are not defined by conventional notions of affluence. They are visionaries, trailblazers, and artists in their fields —from the global head of a Big 4 professional services firm to the managing director of South India’s top jewellery enterprise.

    Frangipani: A Community for YOU

    Each estate is a blank canvas, providing residents with the choice to design and curate a home that is entirely their own, with every detail customized to reflect their lifestyle, aspirations and distinctive vision.

    At Frangipani, nature is not an addendum but an essential aspect of daily living. Residents awaken to the refreshing scent of rain-soaked earth, enjoy breakfast in the company of India’s national bird, the peacock, and discover tranquillity under the canopy of a starlit night sky while savouring their favourite drinks.

    Unparalleled Amenities for a Wholesome Lifestyle 

    Frangipani Estates redefines the meaning of amenities, offering curated spaces that elevate your daily lifestyle. At the heart of the community is Club Plumeria, a 2-acre exclusive clubhouse featuring a half-Olympic pool, spa, gym, tennis court and more. Lake Serenity is a tranquil 2-acre lake framed by exotic flora that is an idyllic setting for personal reflection. Rejuve Park, a thoughtfully curated 2-acre tropical oasis, encourages well-being with quiet green spaces and reflexology trails meant for meditative strolls. For moments of celebration, the amphitheatre provides the ideal backdrop for creating lasting memories with loved ones. The Palm Triangle, a serene 1-acre private woodland, is a hidden gem where residents can immerse themselves in the beauty of nature.

    A Vision of Legacy

    According to Mr. Prashant Kajaria, Managing Director of SPA Group, “Bespoke and boutique luxury real estate is about space and the environment within which it is located. It’s about creating an ambience that prioritizes me-time, allowing people to pursue their passions beyond their work life.” Frangipani Estates is an embodiment of this philosophy, offering more than just a home.

    About SPA Group 

    SPA Group, a financially strong and sustainable conglomerate, was founded in 1972 by Sushil Kajaria and subsequently expanded by his sons, Prashant and Amit Kajaria. The Group has been a pioneer across multiple sectors, including bespoke luxury real estate, liquid warehousing—where it operates the largest tank terminal in Eastern India with a capacity of 1,40,000 KL.

    Prashant Kajaria’s expertise lies in curating bespoke luxury real estate that transcends conventional designs, creating environments that serve as lasting legacies for generations to come.

    Shivangi and Vanshika Kajaria, the next-gen leaders of SPA Group, bring their global education and visionary mindset to drive expansion, innovation, and a future-ready direction for the brand. With deep-rooted passion, they ensure SPA Group evolves with changing times while staying true to its core values and their father’s legacy.

    At SPA Group, our philosophy is simple—YOU matter!

    Website: https://thespagroup.in/?utm_source=GMBListing&utm_medium=organic

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  • HROne Launches One AI Suite – Featuring India’s First Employee AI Agent for HR Task Execution

    HROne Launches One AI Suite – Featuring India’s First Employee AI Agent for HR Task Execution

    New Delhi [India], April 28: HROne, one of India’s fastest-growing HRMS platforms, today announced the launch of the One AI Suite-a next-generation suite of AI-powered capabilities that allows users to complete HR tasks through simple voice or chat prompts, similar to the experience of using ChatGPT or other generative AI tools.

    From leave applications to reimbursement claims, One AI eliminates the need for forms or step-by-step navigation. This launch marks a major milestone in HROne’s product evolution and establishes the company’s leadership in a new category: Execution-First AI – Powered HRMS where software doesn’t assist, it acts.

    The Simplest HRMS for the Most Complex Operations—Now Reinvented with AI at the Core 

    At the heart of the One AI Suite is the Employee AI Agent—a GPT-style, voice powered task companion that executes tasks instantly. Employees can now close everyday requests such as applying for leave, regularizing attendance, or raising helpdesk tickets and get them done instantly.

    Complementing the agent are powerful AI features like the Resume Parser, which auto-fills forms from uploaded resume in seconds; the receipt Parser, which processes and populates reimbursement reports with zero manual effort; and a growing set of features including smart job post generation, profile creation, and more. Each feature eliminates unnecessary steps, reduces manual load, and accelerates outcomes across the employee lifecycle.

    HROne

    “With One AI, we’re eliminating the barriers that complicate HR. One AI strengthens our vision of making HROne the simplest HR software for even the most complex operations. By putting the power of AI into everyday actions, we’re creating a platform that adapts to people—not the other way around.”
    Karan Jain, Founder, HROne.
    HROne is Responding to a Changing HR Landscape

    HR leaders today striving for balance amid rising attrition, leaner teams, and growing expectations from business leadership to deliver measurable outcomes. At the same time, employees are struggling with outdated systems and expect workplace tools to work like the apps they use every day—instant, intuitive, and effortless.

    One AI is built for this exact moment.

    It reimagines how people interact with HR-moving from rigid process flows to natural prompts. Employees don’t need to “figure it out”- they simply say what they need, and the task gets done.

    This launch is about driving real outcomes. By removing friction from every interaction, One AI enables faster adoption, increases employee engagement, and significantly reduces the manual burden on HR teams and employees. Most importantly, it represents a new standard: a system that adapts to people—not the other way around.

    One AI Marks the Shift from Process-Heavy to Prompt-Led Execution

    While legacy HRMS platforms still rely on users to do the heavy lifting—navigating interfaces and chasing approvals. In contrast, One AI is built to act. It completes tasks instantly, removing the need for forms, menus, or system training altogether.

    “When we started building HROne, our goal was to make HR effortless. For years, we cleaned up workflows, reduced clicks, and automated what we could. But we kept asking ourselves: why should applying for leave still take 5 steps? Why should HR software still need explaining?

    With AI Agent, we’ve answered that question as it listens, understands, and acts. One chat or voice prompt—and the task is done. This is a shift in how HR tech works and how it should have always worked. This is for every HR team ready to move from processes to outcomes.”

    – Magnum Gupta, Director of Product Management, HROne

    One AI: A Strategic Leap in HROne’s Growth Story 

    This launch positions HROne to deepen its leadership in the HR tech marketplace, while also unlocking new conversations with enterprise buyers seeking future-ready tools. As adoption accelerates, One AI is set to become the default way HR happens—faster, simpler, and without any chaos.

    The product roadmap ahead includes a dedicated HR AI Agent, query bot for policy resolution, and exploratory data analytics, all focused on one thing: making HR execution as convenient as conversation.

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  • From Bihar to Delhi: How a 20-Year-Old is Redefining Gen Z Fashion with DU Wears

    From Bihar to Delhi: How a 20-Year-Old is Redefining Gen Z Fashion with DU Wears

    New Delhi [India], April 26: In the heart of India’s bustling student capital, Delhi University, a bold new fashion statement is emerging — and it’s being led by a 20-year-old boy from Patna, Bihar. Meet Mahboob Alam, the young visionary who, along with his friend and co-founder Pritpal Singh, is changing the way Gen Z dresses, one tee at a time.

    Their venture, DU Wears, isn’t just another apparel line. It’s an exclusive fashion brand designed specifically for Delhi University students, capturing the bold, expressive, and unapologetic traits of Gen Z. From trendy graphic t-shirts, DU Wears is becoming the voice of the campus youth. And yes it’s live now at www.duwears.com

    How One Idea Sparked a Movement

    The story of DU Wears is the perfect example of how inspiration can strike at the most unexpected moments. It all began when Mahboob and Pritpal attended a workshop at IIT Roorkee. There, amidst all the tech talks and AI discussions, they noticed students confidently flaunting their college merchandise. Sweatshirts and tees that screamed pride and identity.

    That visual stuck with them.

    On their train ride back to Delhi, an idea started to take shape: Why doesn’t Delhi University, one of India’s most prestigious student hubs, have its own exclusive fashion brand? And more importantly, why not create a Gen Z-centric label that isn’t afraid to break the rules?

    What started as a conversation soon turned into a mission.

    A Journey Fueled by Hustle, Research, and Viral Content

    Launching a fashion brand is no easy feat — especially for college students juggling academics and side hustles. It took over 1.5 months of intense research, from sourcing the perfect high-quality fabric from Ludhiana to negotiating with manufacturers who understood their vision.

    “We didn’t want to compromise,” Mahboob recalls. “This wasn’t just about clothes; it was about identity, culture, and the Gen Z attitude.”

    During this phase, the duo smartly decided to document their journey. They launched a 7-day social media series called ‘Building a Fashion Brand’, where they shared behind-the-scenes clips — from fabric selection to design trials and their first bulk order. The series unexpectedly blew up, garnering lakhs of views on Instagram.

    It proved two things:  

    1. There’s a massive appetite for authentic, student-led brands.

    2. Gen Z connects with stories, not just products.

    Meet Mahboob Alam: The Boy Beyond Business

    While DU Wears has been grabbing headlines, Mahboob Alam isn’t new to the limelight. A published author and youth entrepreneur, Mahboob penned the widely acclaimed book ‘Tangled Entangled GenZ’ — a deep dive into the complex, hyperconnected lives of today’s young adults.

    In 2024, his work earned him the National Icon Award, recognizing his unique contribution to understanding Gen Z’s mindset in modern India.

    When asked about what fuels his creativity and drive, Mahboob credits his schooling years at Radiant International School, Patna. “Our school gave equal importance to extracurricular activities,” he shares. “Whether it was debate, music, or sports  we were encouraged to express ourselves, and that made all the difference.”

    His passion? Building brands for Gen Z, by Gen Z. He firmly believes that no one understands this generation better than themselves.

    Industry Experts Weigh In*

    We reached out to Delhi University professor from Commerce Faculty, a mentor to several young students on campus, to get her take on the DU Wears phenomenon.

    “It’s refreshing to see commerce students translating theory into action,” she says. “Startups like DU Wears give students real-world experience in brand building, financial management, and digital marketing. More than just a fashion label, it’s a movement that builds stage for other to do and learn but also keeping the studies in mind and not comprising on grades.

    Professor adds,  “If they stay consistent and continue evolving with market trends, DU Wears has the potential to scale up beyond DU, perhaps even turn into a national youth fashion brand.”

    What’s Next for DU Wears?

    While the brand currently offers exclusive, limited-edition drops for DU students, Mahboob and Pritpal have bigger plans. They’re eyeing expansions into other universities, collaborations with influencers, and launching merch for upcoming college fests across Delhi NCR.

    Their vision is simple yet powerful: Make DU Wears the fashion voice of India’s college students.

    Why This Story Matters

    In a world saturated with mass-market brands, DU Wears stands out for its authenticity, purpose, and grassroots energy. It’s not backed by celebrity endorsements or giant marketing budgets. Instead, it’s driven by two young dreamers who dared to challenge the status quo.

    And if their story proves anything, it’s that your next big idea could be sitting in your college cafeteria or a late-night hostel conversation. All it takes is the courage to chase it.

    Check out DU Wears today at

    Follow their journey on Instagram du_wears

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