Tag: Business

  • VinFast Inaugurates Surat Dealership, Strengthens Nationwide EV Network

    VinFast Inaugurates Surat Dealership, Strengthens Nationwide EV Network

    Surat (Gujarat) [India], July 26: The fast-growing electric vehicle (EV) market in India has been receiving a major footnote as the showroom opening of VinFast India was announced in Surat, Gujarat. This tactical entry highlights the international EV majors’ pledge to design a strong retail footprint and a developed consumer experience environment along the subcontinent.

    As the Indian subsidiary of VinFast, one of the leading conglomerates of Vietnam and a pure-elementary NASDAQ-listed EV creator (VFS), the company has set its foot in the Indian retail industry and proved to be a visionary in sustainable transport, geographical diversity, and strategic customer involvement.

    The new dealership is ideally located in Piplod, one of the growing commercial areas of Surat and has a total area of 3,000 sq feet, which is marketed by Chandan Car, a highly acclaimed brand with a name in the automobile retail industry in India. This showroom in the country is the initial major contact of the company in the country, and the start of an on-ground approach that greatly specialises in its discipline factor, and in ensuring that it relies mostly in trusted meanings within the country, and a concentration of its products and services to the customer regarding its mobility solution factor in the country. The CEO of VinFast Asia, Mr. Pham Sanh Chau, stated that the VinFast Showroom at Surat, Gujarat, can be regarded as a sign of profound interest in India. Our vision is not only to provide electric vehicles, but also to give the whole ownership experience that resides on quality, trust and service excellence.” This philosophy is to be embedded in all areas of customer experience, including the first contact as well as after-sales services.

    The 360-degree product experience at the Surat location established a new standard of the Indian market. The potential customers are welcomed in order to touch upon the future of the premium all-electric SUVs the VF 6 and the VF 7 to feel the new excellence in terms of design, technology and sustainable performance. This place is developed as a complete place to visit by the customers of VinFast, in order to not only obtain the vehicle, but to have an effortless experience when it comes to purchasing the vehicle, as well as extensive after-sales services. The showroom serves with a point of difference in clarity, transparency, and exceptional professionalism from their professionally trained staff and manifested touchpoints.

    A limited venue is not the end of the roadmap in India as shaped by VinFast. The company has also mapped out its strategy in opening up a network of 35 dealerships within over 27 cities before the year is over. This growth is a sign of an inner sense of discipline and continuity in the growth strategy of VinFast. Every new dealership will also strengthen the brand and its mission to make clean mobility available in urban and emerging markets, which helps fulfil India’s greater EV adoption ambitions. The strategic people-trust component is evident with a local partner, Chandan Car, as Wilfils has opted to work with established Indian players in the market by trusting the business.

    Having realized the value of digital integration into the current automotive landscape, VinFast released pre-bookings on July 15, 2025, of its Sharks electric premium SUVs, the VF 6 and the VF7. The customers will be able to book their targeted model at the showroom and get the vehicle reserved without any hassle on the official site of the company, VinFastAuto.in, with a partially refundable deposit of INR 21000 only. This cross-channel strategy highlights how the brand is committed to offering transparency, elasticity and comfort to the new generation of Indian consumers who demand digital and physical excellence in their experiences.

    Behind this wide-ranging retail vision is the manufacturing strength of VinFast. The company has also invested $500 million in its plant located in Thoothukudi, Tamil Nadu, which, upon full operations, will manufacture up to 150,000 vehicles per annum and generate about 3,500 direct jobs. The plant not only carries local capacity but also a stable stocking of the advanced vehicles of VinFast, besides contributing to the generation of employment and skill enhancement in one of India’s important industrial areas. Such concern in operational discipline and sustainable growth makes VinFast one of the participants of the Make-in-India and clean mobility programs.

    Vingroup JSC of Vietnam is one of the largest diversified companies in the Asian continent and the biggest multinational company where VinFast is headquartered. VinFast does not just offer electric SUVs as part of its worldwide portfolio, as the company also plans to retail electric scooters and e-buses, with its footprint growing fast enough that other countries, such as Vietnam, India, and the United States, can already be included in the near future. Such an international outlook brings into the operations of the company in India an unparalleled level of ambition, focus and a long-term vision.

    The opening of the VinFast India showroom launch in Surat will not only be a ceremony but a commitment statement. Due to the quality of consistency with customer-first discipline and innovation, VinFast is transforming the Indian electric mobility market. With the pace of building infrastructure and growth in demand in EV vehicles, the end-to-end strategy of the company, including local production, countrywide retail network, and digital empowerment, becomes a new generation solution in this industry.

    Mr. Pham Sanh Chau reflects that, taking the step towards empowering Indian consumers with the first EVs, the VinFast experience provides a foundation on the pillars of quality, trust, and excellence in service. VinFast, with its iterative and responsible growth strategy and a value projection that has a sense of clarity, will probably be a credible name associated with the Indian EV revolution, a revolution which promises not only a technological nirvana but also a higher quality of life to its customers.

  • Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

    Streax Professional Announces Hairstyle Icon 2025 With OMG Face Of The Year: Calling India’s Hairstylists To Take Centre Stage

    Mumbai (Maharashtra) [India], July 26:  Streax Professional, one of India’s leading professional hair colour brands, proudly announces the much-anticipated final stages of Streax Professional Hairstyle Icon 2025, as the title sponsor and partner of India’s most anticipated digital talent hunt for hairstylists. Held in partnership with OMG Face of the Year (FOTY), the initiative is set to shine the spotlight squarely on the unparalleled creativity, craft and vision of India’s hairstylists and salonists.

    Streax Professional has a long-standing commitment to championing the talent of hairstylists and salonists. The brand has consistently empowered, educated, and elevated them to the forefront of the industry, and this event further solidifies that dedication.

    OMG Face of the Year (FOY) is India’s biggest digital talent hunt and the ultimate launchpad for the next generation of models and artists. Now in its exciting third season, OMG FOY has become a nationwide phenomenon. With its dynamic format, vast digital reach, and star-studded jury, it has refined the way beauty and fashion talent are discovered in India. From virtual auditions to high-energy challenges, OMG FOY is not just a contest—it’s a celebration of ambition, creativity, and the dreams of tomorrow’s icons.

    This year, it’s bigger, bolder, and more glamorous than ever! This year’s edition brings forth the thrilling hunt for the “Hairstyle Icon of the Year”, where India’s most talented hairstylists will battle it out for national recognition. With tremendous entries pouring in from across the country, it was a tough task selecting the impressive 100+ hairstylists who qualified through intense knockout rounds. On 18th July 2025, the Top 10 finalists were officially declared. These finalists will now head to Mumbai for an immersive three-day experience, featuring a high-powered mentoring session by Heena Dalvi and a special session with celebrated hair expert and this season’s jury member, Shirin Merchant, marking a transformative milestone on their journey to the crown.

    On the final day, July 31st, these 10 creative trailblazers will showcase their vision through curated mood boards and then bring those ideas to life by styling models for a live runway walk. Their work will be judged by an eminent jury, including Mrs. Rochelle Chhabra, Head of Streax ProfessionalKannagi Desai – Beauty, Health & Wellness Editor- Elle India, Sini Shetty, Femina Miss India 2022; and Rohit Khandelwal, Mister World 2016. The OMG – Hair Style Icon of the Year will be brought to life as a 6-episode reality series, also featuring the Face of the Year contest, premiering soon on a leading OTT platform.

    Dheeraj Arora, Managing Director & CEO, HRIPL, added, “With Hairstyle Icon 2025, we’re turning creativity into a cultural conversation. This platform brings together fresh talent, digital engagement and professional recognition, reinforcing Streax Professional’s commitment to celebrating those who redefine India’s hair fashion landscape. By combining mentorship, professional exposure and real industry opportunities, we hope to set new benchmarks for creative excellence and truly empower the artist community across the country. It’s about nurturing talent and creating a vibrant ecosystem for hair artistry in India.

    Rochelle Chhabra, Head, Streax Professional, said, “At Streax Professional, empowering hairstylists isn’t just something we do — it’s embedded in our brand’s DNA. For years, we’ve nurtured, educated, and celebrated salon professionals because we believe they are the bridge between aspiration and transformation. Hairstyle Icon 2025 is an extension of that belief — a platform that fuels creativity, rewards skill, and equips stylists to bring their clients’ vision of becoming the best version of themselves to life. This is more than a contest; it’s our way of honouring the artistry that powers beauty every single day.

    OMG Face of the Year began as a dream to spotlight raw talent and give a platform to those who deserve to be seen. Partnering with Streax Professional has truly taken that dream to new heights. Their belief in nurturing creativity and skill gave wings to this platform, helping it roar across India and touch lives in every corner. This partnership isn’t just powerful, it’s transformative”, says Parimal Mehta, Founder & Curator, OMG Face of the year. 

    Excited to be shooting the finalists, Celebrity photographer Daboo Ratnani said, “Great hairstyling is not just technique, it’s storytelling. Capturing these creative journeys and the spirit of each finalist is what makes this collaboration special for me. I’m eager to capture the essence of their talent and dedication.”

    The campaign is live on Streax Professional’s social media channels. As the contest unfolds, Hairstyle Icon 2025 promises to shine a spotlight on India’s most promising hair artists and set new benchmarks for creativity in the industry.

    About Streax Professional

    Streax Professional, a brand closely associated with style and glamour in the salon business, was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 40,000 salons across India.

    About OMG Face of the Year: As India’s biggest digital talent hunt, OMG Face of the Year is the ultimate launchpad for the next generation of models and artists. Now in its explosive third season, it’s the most talked-about event in the Indian beauty and fashion scene.

    About Hygienic Research Institute

    Hygienic Research Institute Private Limited (HRIPL) is a prominent Indian leader in beauty and personal care products, specialising in hair care, skin care, and salon services. With over 60 years of legacy since 1957, HRIPL has grown from a single-brand promoter-owned entity to a multi-brand, multi-category organisation backed by private equity Premji Invest and is known for brands like Vasmol, Streax, and Streax Professional, along with Florozone in skin care. Committed to quality, innovation, and customer satisfaction, HRIPL operates with a vision to offer excellent products and services globally while fostering growth and spreading happiness. The company boasts a robust manufacturing legacy across six locations, adhering to international quality standards. HRIPL is honoured with accolades such as Great Place to Work, Best Workplace for Innovation, and recognition in the FMCG sector, underscoring its commitment to excellence in workplace culture and innovation.

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  • Captain Polyplast Ltd. Awarded LOA for Supply of Solar Pumps under PMKUSUM in Gujarat

    Captain Polyplast Ltd. Awarded LOA for Supply of Solar Pumps under PMKUSUM in Gujarat

    Rajkot (Gujarat) [India], July 26: Captain Polyplast Limited (CPL, BSE: 536974), is one of the leading manufacturer and exporter of micro irrigation solutions, and has diversified its operations into the burgeoning solar EPC, has received a Letter of Acceptance (LOA) from Dakshin Gujarat Vij Company Limited for its empanelment as a vendor under Component-B of the PM-KUSUM scheme in Gujarat.

    The empanelment authorizes the company to supply off-grid standalone solar photovoltaic water pumping systems, reinforcing its position in the renewable energy-driven agricultural solutions segment. Component-B of the PM-KUSUM scheme focuses on deploying standalone solar pumps to reduce the dependence of farmers on grid power and diesel.

    Commenting on the allotment of shares Mr. Ritesh Khichadia, a Whole Time Director of CaptainPolyplast Limited said, “The empanelment under Component-B of the PM-KUSUM scheme represents a strategic step in our journey to expand into the clean energy space. It reinforces our commitment to delivering sustainable, technology-driven solutions that address the evolving needs of the agricultural sector. This development strengthens our solar EPC business and opens up consistent revenue opportunities through government-led initiatives. 

    By leveraging our strong manufacturing capabilities and industry expertise, we are well-positioned to execute these projects efficiently and at scale. This move not only supports our diversification strategy beyond micro irrigation but also enhances our credibility in both public and private sector engagements. As we continue to expand our footprint across domestic and international markets, we remain focused on driving long-term growth, improving capacity utilization, and creating enduring value.”

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  • Fraganta by Leena Jain Unveils Its Debut Perfume Pair – Ganga and Jogi – A Revolutionary Ode to Indian Luxury

    Fraganta by Leena Jain Unveils Its Debut Perfume Pair – Ganga and Jogi – A Revolutionary Ode to Indian Luxury

    Mumbai (Maharashtra) [India], July 26: The launch saw the presence of Vindu Dara Singh, Navin Prabhakar, Mreenal Deshraj, Dr. Aneel Murarka, Ramji Gulati, Dharti Gulati, Ankita Maithy, Priyanka Bajaj, Prashant Virendra Sharma, Siddharth Bajaj, Shweta Pandit, Arshi Khan, Rohit Verma, Madhuri Pandey, Rehan Shah, Kavitta Verma, Aarti Nagpal, Navpreet Kaur, Deepak Singh, Gurpreet Kaur Chadha, Aditi Shetty, Rakesh Paul, Vikas Verma, Mitaali Nag, Rajiv Roda, Vipin Aneja, Gulfam Khan, Nivedita Basu, Nasir Khan, Divyank Patidhar & many more.

    Brand Launch Overview

    Fraganta by Leena Jain, an evocative new name in the world of perfumery, proudly announces the launch of its debut fragrance duo; Ganga and Jogi — a pair of perfumes that marks the beginning of a sensory revolution in India’s affordable luxury segment.

    Fraganta is a movement that redefines the notion of luxury, breaking away from Western clichés to celebrate India’s rich cultural heritage as the highest form of opulence. Born from the fusion of Fragrance and India, the name “Fraganta” embodies the brand’s mission to deliver homely regality — world-class formulations that are emotionally resonant, deeply rooted in Indian tradition, yet crafted for the modern, discerning consumer.

    The Concept: Affordable Luxury with a Cultural Soul

    Positioned uniquely in the affordable luxury space, Fraganta promises globally benchmarked quality with a soul steeped in nostalgia, belonging, and emotional storytelling. Its innovative approach to perfumery centers around launching products in pairs, inspired by Indian bonds — human, emotional, spiritual — each narrating its own story while enhancing the other.

    Introducing the Debut Duo: Ganga and Jogi

    With Ganga and Jogi, Fraganta introduces its inaugural olfactory memoirs. Conceptualized as a perfect duality — distinct yet deeply intertwined — the two fragrances reflect the pulse of modern India while honouring its age-old spirit.

    • Ganga is a delicate, floral whisper of love and memory. Reminiscent of pressed jasmine between old letters, or the freshness of a lover’s bouquet, it evokes intimacy and enduring elegance. With a focus on long-lasting intimacy, Ganga is a fragrant tribute to romance and rooted femininity.

    • Jogi is its wild-hearted counterpart — a free-spirited, earthy scent that captures the soul of an explorer. Like a breeze weaving through forest meadows, Jogi is bold, curious, and resolutely individualistic. It is crafted for those who wear their inner wilderness with pride.

    Both fragrances are powered by high-performance essential oils, ensuring not only superior longevity and projection, but also a sensorial experience that lingers in memory.

    Founder’s Vision

    Leena Jain, Founder, Fraganta says:
    “Fraganta was born from a simple yet powerful idea that luxury doesn’t have to come from abroad to be aspirational. India’s scents, stories, and soul are rich enough to inspire the world. With Ganga and Jogi, we’re not just launching perfumes, we’re offering emotional experiences that evoke nostalgia, pride, and identity. Fraganta is my ode to India’s sensory heritage, reimagined for the modern, mindful customer.”

    Closing Statement

    Together, Ganga and Jogi embody Fraganta’s philosophy — to craft emotional perfumes for emotional people, and to present Indian luxury as a lived experience, not just an aspiration.

    Fraganta is here to challenge the imported notions of prestige — and instead, gift India a luxury that feels like home.

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  • The Insight Tribe: Advancing Healthcare Through Informed Innovation and Strategic Consulting

    The Insight Tribe: Advancing Healthcare Through Informed Innovation and Strategic Consulting

    Pune (Maharashtra) [India], July 26: India’s healthcare industry is undergoing a major transformation—on track to reach $638 billion by 2025—powered by rising demand, government initiatives, global investor interest, and accelerated digital innovation. As international companies, investors, and healthcare providers look to India for scale and opportunity, The Insight Tribe is helping them navigate this fast-evolving landscape with insight-led, execution-focused consulting.

    The Insight Tribe is a specialized healthcare consulting firm that partners with a diverse range of stakeholders—medtech companies, PE/VC firms, hospitals, diagnostic centers, and healthtech and AI startups. We work at the intersection of innovation and practicality, offering tailored support across Market Entry Strategy, Growth Strategy, Market Research, and Consumer Insights.

    We believe the future of healthcare isn’t just about innovation—it’s about informed innovation. That means grounding every strategic move in robust research, stakeholder needs, and local market dynamics. In a sector where every decision impacts patient care, regulatory timelines, and financial outcomes, we bring clarity and direction that is both bold and backed by evidence.

    India today is not just a local market—it is a global destination for healthcare investment, innovation, and medical tourism.

    • Global medtech and diagnostics companies are entering India to tap into its scale and innovation potential.
    • Medical tourism is booming, with patients seeking world-class treatment at a fraction of global costs.
    • The government’s Make in India initiative has opened new pathways for local manufacturing and product localization.

    At The Insight Tribe, we’ve supported global players entering India, helped shape Make in India business cases, and enabled growth strategies that align with both international standards and Indian realities.

    What sets us apart is our deep bench of domain experts—former industry leaders, clinicians, product specialists, and strategists who have led and built healthcare businesses across markets. From launching new offerings to reshaping existing ones, our team brings decades of experience and a 360° view of the healthcare ecosystem.

    We take pride in our ability to connect the dots across strategy, clinical practice, operations, and consumer behavior. One example: helping a U.S.-based pediatric care chain charts its India entry strategy by analyzing caregiver behavior, service expectations, and location preferences. Or advising diagnostic groups on how to scale sustainably in a competitive, cost-sensitive environment. Every solution we deliver is grounded in real-world feasibility—not slideware.

    In today’s environment, healthcare businesses need more than generic frameworks. They need partners who understand regulatory nuance, consumer sentiment, tech feasibility, and business viability—all at once. This is where The Insight Tribe thrives.

    • Focused expertise, not broad strokes
    • Faster execution through targeted insights
    • Greater impact, delivered by people who know the terrain

    As India becomes a global focal point for healthcare innovation and delivery, The Insight Tribe stands ready to help you build, scale, and succeed—strategically and sustainably.

    To partner with us, visit www.theinsighttribe.com

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  • SBM Gold Announces Expansion Into uPVC Doors and Windows, Reinforces Market Leadership in Building Solutions

    SBM Gold Announces Expansion Into uPVC Doors and Windows, Reinforces Market Leadership in Building Solutions

    Siliguri (West Bengal) [India], July 26: SBM Gold, a leading North Bengal-based manufacturer of high-density polyethene (HDPE) pipes, announced a significant diversification of its product portfolio with the official launch of uPVC doors and windows. This marks an important transformation for the company as it positions itself as a comprehensive building solutions provider for India’s booming infrastructure sector.

    Strategic Move to Meet Evolving Construction Demands

    Established in 2016, SBM Gold has built a strong reputation as a specialist in HDPE pipes. With the construction industry rapidly evolving and demand increasing for integrated building solutions, the company is now stepping forward with a broader portfolio that directly addresses the changing landscape.

    “Our journey has always been driven by a commitment to excellence and meeting the highest industry standards. This strategic expansion is a natural progression, allowing us to bring complete, reliable solutions to our customers and strengthen our presence across multiple segments of the construction market,” a senior executive at SBM Gold stated.

    From Pipes to Complete Building Envelopes

    SBM Gold’s manufacturing expertise now extends to:

    • uPVC Doors and Windows: Featuring European design aesthetics tailored to Indian durability and climate, the new uPVC line utilises multi-chambered frames for advanced soundproofing (up to 35–40dB noise reduction) and thermal insulation. Available in 4–7 chamber systems, the range includes sliding, casement, and combination window configurations.
    • HDPE Pipes: The company’s core product, offering 40–50% cost savings over conventional G.I. piping systems, exceptional durability and service life, and resistance to chemical and UV exposure.
    • Water Storage Tanks: Produced with high-grade, food-safe materials, SBM Gold’s tanks offer multi-layered strength, UV protection, and modern designs for use in residential, commercial, and agricultural contexts.
    • Additional Offerings: The growing catalogue includes uPVC pipes for drainage and sewage, wall putty, boring pipes for deep wells, and green shade nets for site protection.

    Manufacturing Recognized for Quality and Growth

    SBM Gold’s state-of-the-art Siliguri manufacturing facility is ISO 9001 and ISI certified, employing 200+ staff. With an annual turnover between ₹100–500 crores and exports to neighbouring Bhutan and Nepal, SBM Gold’s credentials as a reliable partner for infrastructure projects are firmly established. Stringent quality control and ongoing investment in advanced technology drive the company’s ambition to maintain leadership in the sector.

    Advantages for Builders, Contractors, and Developers

    The company’s expansion is designed to deliver tangible benefits:

    • Convenience: Complete sourcing from a single vendor for pipes, tanks, windows, and ancillary items.
    • Integrated Solutions: Products are engineered for compatibility, streamlining installation and project management.
    • Consolidated Quality Assurance: Consistent, certified standards across all product lines.
    • Technical Support: Professional installation guidance and after-sales service.

    Vision for the Future

    SBM Gold sees its transformation as integral to supporting India’s infrastructure growth story. The company’s success is rooted in innovation, integration, and a proactive response to customer needs. Investments in R&D, eco-friendly processes, and a mission-driven workforce have enabled the company to adapt quickly and capitalise on sector opportunities.

    “As India’s infrastructure spending accelerates and the need for durable, efficient building materials grows, SBM Gold is committed to remaining at the forefront—delivering products that enhance quality of life while setting benchmarks for reliability and excellence,” the spokesperson added.

    Outlook

    With India’s construction sector forecast to expand robustly through the decade, SBM Gold’s broadened scope positions it strongly as a full-spectrum provider. This move not only diversifies revenue but also cements its standing as a crucial enabler of modern building practices and urban growth.

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  • Rajasthan’s Solar Shift: 2 Game-Changing Modules From Solex Set New Benchmark in Tough Terrain

    Rajasthan’s Solar Shift: 2 Game-Changing Modules From Solex Set New Benchmark in Tough Terrain

    Jaipur (Rajasthan) [India], July 26: Anyone who’s lived through a summer in Rajasthan knows it’s not for the faint of heart, or for fragile tech. The sun doesn’t just shine here; it dominates. Surfaces sizzle, electronics wilt, and solar panels? Well, most of them learn their limits pretty quickly.

    But on a sweltering day this July in Jaipur, one company stepped into the spotlight and said, “We’re ready.” Solex Energy Limited, a name already trusted across India’s solar circles, chose the ITC Rajputana Hotel as the stage for something far bigger than a product launch. It was a declaration: solar done right, for Rajasthan.

    A Launch That Felt Like a Commitment

    The meet was attended by key partners, banking representatives, and Solex’s leadership team, including Shri Chetan Shah, Chairman & Managing Director, Shri Piyush Chandak, Whole-time Director, and Shri Vipul Shah, Director

    “We’ve built these modules for Rajasthan,” Chetan Shah said without ceremony. “Not just solar panels that work in ideal conditions, but ones that thrive in the real ones.”

    What followed were the unveilings of two products, each tailored to a specific pain point Rajasthan faces: intense UV, fine dust, brutal heat, and inconsistent light angles due to haze or sand.

    Meet the Modules: Tapi R and the Tapi Series

    First came the Tapi R, a panel unlike anything currently in the Indian market. It’s India’s first rectangular cell solar module, made using N-Type TOPCon technology. While that might sound like engineering jargon, here’s the kicker, it pushes out between 595 and 625 watts, with 23.14% efficiency packed into 132 half-cut rectangular cells.

    But what stood out wasn’t just performance stats. The panel is built to keep performing, morning, noon, and even when skies are dusty or light’s uneven. With a 12-year product warranty and a 30-year linear performance guarantee, it’s clear Solex isn’t playing the short game.

    Then there’s the Tapi Series, a dual-glass N-Type module built with 144 half-cut cells. This one’s a tank. It delivers 570 to 595 watts and 23.03% efficiency, and the dual-glass design means it handles Rajasthan’s notorious heat and UV like a champ. There’s also improved resistance to Potential Induced Degradation (PID), a major issue in high-irradiance areas.

    Put simply: these modules were made to shrug off the desert and keep going.

    Why Rajasthan? Why Now?

    It’s not hard to guess. Rajasthan is India’s solar capital in waiting. It receives the most sunlight, has large open spaces, and the state government is backing solar in a big way. But as Vipul Shah noted on the sidelines, “Modules that work fine elsewhere often struggle here. Heat, dust, instability, they take their toll.”

    That’s where Solex is betting big, not just on tech, but on local presence. The company’s actively expanding its partner network and team in Rajasthan, ensuring not just sales, but service, support, and real consultation. And they’re looking for folks who align with their build-and-support mindset, not just transactional players.

    “Our industry doesn’t need more sellers, it needs more solvers,” Shah added.

    What Sets Solex Apart

    Founded in 1995 and based in Surat, Solex isn’t just another solar startup with a flashy pitch deck. It’s a company that’s weathered multiple market cycles, built a 1.5 GW manufacturing facility in Tadkeshwar, and listed itself on NSE Emerge (code: SOLEX) with pride.

    Its solar modules are not only compliant with Indian standards, but also certified for international exports, already powering homes and businesses in other countries. And yet, their pitch isn’t “we export”, it’s “we understand.”

    This human-first, region-sensitive approach is why partners keep coming back. The team doesn’t just sell hardware; they help EPCs and clients design better systems, pick better configurations, and avoid costly mistakes. It’s what old-school professionals still call “doing business with integrity.”

    Solar That Understands Where It’s Installed

    As the event wrapped up, one EPC contractor in the crowd, someone who’d clearly seen a few cycles, remarked, “Finally, someone’s building for Rajasthan, not just shipping to it.” That stuck.

    Because solar is no longer about slick promises and PowerPoint decks. It’s about modules that last 25 years in real weather, support teams that pick up the phone, and companies that still believe in regional nuance.

    Solex’s new modules may not make headlines in Mumbai or Delhi tomorrow, but they’re going to change things on the ground in Barmer, Bikaner, and Bhilwara, and that’s where the real revolution lies.