Category: Lifestyle

Surat (Gujarat) [India], July 17: In a stunning appreciation of Indian imagination and visual narration, Nice To Meet You, the up-and-coming star in Handcrafted Film & Creative Photography, has won two coveted global honors at the EMF Global Awards 2025 in Thailand.

Established only three years ago, the Surat-based production house is capturing attention for its filmmaking skills and emotionally charged visual storytelling. At the 12th EMF Global Awards, Nice To Meet You won:

• Silver Award for Best Director of Photography
• Bronze Award for Best Photography of the Year

These are not individual achievements, but a recognition of India’s increasing international stature as a player in the creative and experiential visual content space.

A World Stage, An Indian Voice

Conducted in Thailand, the EMF Global Awards honored the best of Wedding Photographers, Wedding Planners & other Wedding services— receiving entries from India’s best creative minds. The 2025 event was particularly competitive with a stimulating blend of new talent and industry giants.

The honours were handed over by a prestigious panel that comprised Shriji Huzur Dr. Lakshyaraj Singh Mewar of Udaipur, Bollywood stars Arjun Kapoor and Nushrratt Bharucha, and renowned musician Padma Shri Adnan Sami. Nice To Meet You was represented by founder & director Meet Desai & Creative Director Vidhi Desai— both the backbone of the company’s success and artistic integrity.

“A Moment That Will Stay Forever”

An emotional Meet Desai reflected on the achievement:

“Winning two prestigious international awards is an indescribable moment for me and my entire team. From humble beginnings in Surat to this global stage, it’s proof that passion, perseverance, and authentic storytelling truly resonate. This moment validates our creative journey and inspires us to keep pushing artistic boundaries.”

Echoing this sentiment, Vidhi Desai added:

“I am speechless, absolutely blown away and humbled. This honor fuels the passion to continue dreaming and giving my all to each frame. It’s surreal, and I’m forever thankful.

These genuine responses highlight the spirit of Nice To Meet You — an emotionally driven, human-centered brand that creates a connection based on feelings, craftsmanship, and most importantly, the human experience.

Writing Stories That Matter

Established in 2022, Nice To Meet You has rapidly become a multidisciplinary visual storytelling agency. Its portfolio includes:

• Weddings & Event Photography
• Fashion Campaigns & Editorials
• Architectural and Interior Photography
• Corporate Films & Advertisements

What distinguishes the company is its philosophy of hand-built visual storytelling — not only treating each project as a deliverable, but as a work of personal art. Whether telling the intimacy of a wedding or the architecture of a corporate brand identity, the studio brings every frame forward with emotion, consideration, and film-making precision.

A Victory for India’s Creative Future

The EMF Global win isn’t a victory for the company alone — it’s a message that Indian creative photography is experiencing a generational shift. It confirms that Indian talent isn’t just catching up to global standards but is now contributing to setting them.

The awards also are symptomatic of a trend: across the globe, clients increasingly demand personal, emotionally intelligent, and visually bold content. In this new creative economy, brands like Nice To Meet You rise as India’s cultural ambassadors.

Beyond Frames: A Philosophy of Storytelling

Above all the awards or accolades, what still characterizes Nice To Meet You is its unshakeable faith in storytelling with soul.

Their work is characterized by:

• Narrative coherence at the expense of spectacle
• Stylistic restraint with emotional resonance
• Client collaboration that is intuitive and respectful
• Visual experimentation that honors tradition but moves forward

This philosophy has inspired them to produce work that speaks to not just clients but to juries and international audiences as well.

Looking Ahead

As the company looks to continue its upward trajectory, already in place are plans for further extending its international reach through collaborations, masterclasses, and expertly curated visual art experiences. The mission is clear: to keep creating art that resonates as deeply human and to continue celebrating the beauty of form, movement, and moment.

Nice To Meet You’s achievement at the EMF Global Awards 2025 is both a culmination and a beginning — a moment of recognition and a renewed call to create with purpose, detail, and authenticity.

For India, it is yet another proud reminder that art crafted with integrity can shine across borders, languages, and formats.

New Delhi [India], July 15: The world of marketing is undergoing a seismic shift, and it’s powered by artificial intelligence. As AI-enabled marketing tools become more intelligent and widely adopted, the very structure of marketing teams is beginning to change. Routine tasks that once required human input are now being executed faster, more accurately, and at scale by smart systems.

According to Nipun Taneja, a performance marketing veteran with over $100 million in managed ad spend, the future of marketing isn’t about replacing people but evolving how we work. With tools like Vibelets – a modular AI solution built to support real-time decisions – Taneja’s insights into where marketing is headed are grounded in both strategy and practicality.

So, what roles are most at risk? And how can marketers evolve to stay relevant?

Let’s dive into the top marketing jobs AI is poised to transform – and potentially take over – in the next five years.

The Inevitable Shift: AI in Marketing Workflows

The adoption of AI-enabled marketing tools is no longer optional. From predictive analytics to automated creatives, AI is powering decisions and execution at a speed that human marketers can’t match manually.

AI-driven marketing platforms, such as those emerging from Vibe Marketing, are capable of:

• Analysing campaign performance in real time
• Generating actionable insights in seconds
• Detecting creative fatigue before ROI is impacted
• Making on-the-fly adjustments to targeting, spend, and messaging

As this shift deepens, certain roles are becoming more reliant on AI augmentation or risk obsolescence. So, which marketing jobs are likely to be taken over, or at least heavily transformed, by AI in the next five years? Let’s take a closer look.

1. Media Buyers

Why They’re Vulnerable:
Traditional media buyers depend on dashboards, manual reporting, and gut-based decisions. But with AI tools like Vibelet’s “AI Media Buyer,” much of this is now automated. These systems optimise spend across platforms like Google, TikTok, and Taboola by monitoring real-time performance and adjusting campaigns instantly.

What AI Does Better:

• Predicts cost-per-click changes
• Shifts budgets between ad sets in milliseconds
• Identifies top-performing creatives without manual testing

Survival Tip: Media buyers must transition into strategists, using AI insights to shape broader media direction rather than focusing solely on execution.

2. Performance Analysts

Why They’re Vulnerable:
Data overload has made human analysis time-consuming and error-prone. Performance analysts often juggle Excel sheets, dashboards, and platform reports. But AI-enabled marketing tools now do this in real time.

How Vibe Marketing Is Leading the Way:
Vibelet condenses data into simple, conversational outputs. It answers questions like:

• Which ad sets have high CTR but low ROAS?
• What campaigns are draining the budget with no returns?

What AI Does Better:

• Detects anomalies 24/7
• Provides suggestions instantly
• Generates alerts without needing manual inputs

Survival Tip: Analysts should upskill in data storytelling and become internal consultants, guiding creative and strategic teams based on AI findings.

3. Ad Operations Specialists

Why This Role Is at Risk:
Ad Ops teams traditionally manage campaign setups, tagging, trafficking, and compliance across platforms. The process, while critical, is largely rule-based and highly repetitive.

How AI Is Replacing the Role:
AI-driven marketing tools can now automate:

• Campaign uploads across platforms (Google, TikTok, Meta)
• Tag validation and UTM tracking
• Troubleshooting delivery issues

With Vibelet’s Campaign Creator and AI Rule Engine, these tasks are executed seamlessly, ensuring quicker time-to-launch with minimal human input.

What Humans Can Still Do Better:
While AI handles execution, human oversight remains essential for quality assurance, integration with third-party systems, and adapting to platform-specific changes.

Adaptation Advice: Ad Ops professionals should shift focus toward automation setup, workflow optimisation, and compliance governance.

4. Campaign Managers

Why They’re Vulnerable:
Campaign managers traditionally oversee everything – timelines, reporting, pacing, and approvals. However, AI-driven marketing systems now offer comprehensive campaign orchestration, encompassing setup, monitoring, and optimization.

Enter Vibelet’s Campaign Planner:
This modular interface not only tracks campaign health but also enables real-time updates, budget shifts, and creative changes, without toggling between platforms.

What AI Does Better:

• Automates 80% of manual checklists
• Flags misalignments in targeting and budget allocation
• Recommends the next best actions

Survival Tip: Campaign managers must embrace a hybrid role – part AI operator, part creative strategist.

5. SEO Content Strategists (Basic Content Roles)

Why They’re Vulnerable:
With AI generating keyword-rich content that meets algorithmic requirements, SEO-based content creation is increasingly handled by machines. Platforms can now:

• Pull search trends
• Create optimised outlines
• Generate full-length articles in minutes

But Here’s the Catch:
Google’s new E-E-A-T principles (Experience, Expertise, Authoritativeness, Trust) still favour human-led content. Vibe Marketing leverages AI to assist, not replace, strategic content planning.

Survival Tip: Writers and strategists need to double down on expertise, thought leadership, and first-hand experience – elements AI still cannot replicate authentically.

The Human-AI Collaboration Era

Nipun Taneja is clear on one thing: the future of marketing isn’t about man vs machine; it’s about man with machine.

“Marketers aren’t becoming obsolete. They’re becoming more intelligent by letting AI handle what’s repeatable, so they can focus on what’s strategic.” – Nipun Taneja

This is where tools like Vibelet stand out. Serving as a real-time assistant enables marketers to ask questions and get immediate clarity.

The answers come not in reports, but in conversational format – just like chatting with a human colleague.

The Bottom Line

The rise of AI-driven marketing isn’t a threat; it’s an invitation to evolve. Professionals who stick to old methods will find themselves outdated. Those who learn how to collaborate with AI will become invaluable.

Nipun Taneja’s message is simple: embrace AI not as competition, but as a collaborator. The wave of automation is real, but it’s those who ride it; through tools like Vibelet and AI-enabled platforms, that will shape the future of marketing.

If you’re in media buying, copywriting, or campaign planning, now is the time to re-skill, re-strategise, and rethink your role.

The question isn’t whether AI will take over. The real question is: are you ready to work with it?

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Hyderabad (Telangana) [India], July 15: A new book, ‘The OBCs Uprising: A New Narrative on Social Justice and Political Representation’, co-authored by Principal Secretary, Public Health Engineering Dept, Madhya Pradesh, P. Narahari, IAS, and High Court advocate Pruthviraj Singh, was recently launched. This work advocates for social justice and political representation for the Other Backwards Classes (OBCs) in India, stemming from five years of intensive research and collaboration.

‘The OBCs Uprising’ was launched recently and has since received an overwhelming response from readers. Approximately 3500 copies have already been sold in the Telugu language, and there is growing interest in the English version as well. The publisher has announced that the book will soon be made available in all major bookstores across India.

The book delves deeply into the challenges faced by OBCs in the past and present. Divided into nine chapters, it covers crucial topics such as the impact of colonial policies, the evolution of reservation politics, and legal analyses of various Supreme Court verdicts and policy developments. A key feature of the book is the “OBC Manifesto,” a detailed policy charter outlining specific demands for community representation, education, and economic empowerment.

The book was launched by the ‘Mahagatha’ platform. Mahagatha believes that this book will serve as a powerful tool for social awareness and transformation, aligning with their mission to integrate Vedic wisdom with contemporary issues.

The authors have a clear vision for this work. P. Narahari stated, “This book is a culmination of five years of extensive research and collaboration, articulating our commitment to a comprehensive exploration of the OBC narrative.” Co-author Pruthviraj Singh added, “We believe this book is a call to action—a meticulously crafted tool to rectify historical injustices and envision a truly inclusive future for India.”

In related news, P. Narahari and spiritual philosopher Devrishi’s much-anticipated book, ‘Shakari – Vikramaditya’, is also set to be released soon. This book is a historical saga based on the life and valor of the great Indian emperor Vikramaditya. This book is also being published by ‘Mahagatha’ and will be available shortly.

‘The OBCs Uprising’ hopes to foster a dialogue that will lead to the creation of a more just and equitable society for all citizens in India.

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New Delhi [India], July 15: Crafted with simplicity and purpose, Dopamine brings together inspirational and virtuous tales that reflect everyday life. Each story is a gentle reminder that the most meaningful moments often arrive unannounced—and that purpose, perseverance, and quiet courage shape our true journey.

In a fast-paced world where digital gratification reigns supreme, Robbie Raay invites readers to pause, reflect, and reconnect with the simple joys of life through his book Dopamine. A heartwarming collection of short, inspirational stories, this book springs from the author’s deep-rooted love for storytelling—one that began in the serene hills of Himachal Pradesh, where he was lovingly raised by his parents alongside his elder brother in a home brimming with compassion, laughter, and values.

Now based in Delhi and balancing a full-time career with motivational lectures and storytelling workshops, Robbie has always found meaning in life’s quiet moments. Dopamine isn’t just a book—it’s a heartfelt endeavour to instil virtues in the younger generation. Drawing from snippets, anecdotes, and reflections penned since his teenage years, the stories within this collection resonate with universal themes: resilience, purpose, gratitude, and the courage to dream.

“Our next generations are smart and driven,” Robbie shares, “but while reaching for their goals, it may be worthwhile to notice the simple things in life. Life happens as we move through it, and we are the true creators of our destiny.”

Each story in Dopamine is like a gentle nudge from the universe—a reminder that life’s most significant moments often arrive unannounced, that providence favors those who persevere with quiet faith. These are not grand epics, but subtle tales where the ordinary becomes extraordinary through perspective.

As Robbie puts it, “I would be honoured if the content of my book is able to motivate even one person to strive for excellence in their lifetime.” His purpose, clearly, is not fame but impact. He encourages readers to engage, reflect, and even write to him with their thoughts at robbieraay@gmail.com, welcoming every heartfelt conversation his stories may spark.

Whether you’re a young adult seeking guidance, a dreamer navigating uncertainty, or simply someone who cherishes the beauty of life’s small wonders, Dopamine promises to be a pleasurable and meaningful read. And for Robbie, this is just the beginning—he plans to continue writing short stories that echo the profound simplicity of being human.

Now available on Amazon: https://www.amazon.in/dp/B0DPFTXHZ1

• Follow him on Instagram: @robbie.ray
• For feedback or queries, reach out at: robbieraay@gmail.com

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SINGAPORE, July 14: In a landmark step toward fostering conscious consumerism and promoting ethical vegetarian, Jain, and plant-based living, Sattvik Certifications, the global authority in vegetarian compliance certification, has officially launched its mobile application across Southeast Asia. Now available in Singapore, Malaysia, Indonesia (Jakarta), Thailand (Bangkok), and in over 170 countries worldwide, the app represents a major leap forward in making sustainable choices more accessible, informed, and transparent.

A Prestigious Launch in Singapore

The launch event in Singapore was graced by several esteemed dignitaries, including:

• Muni Vatsal Swami, BAPS
• Shri Ameya Ajit Abhyankar, Counsellor, High Commission of India, Singapore
• Shri Kishore Darayanani, Counsel, Democratic Republic of Congo
• Dr. Gunaratna Bhante, Head, Rayama Monastery, Singapore

Bridging Intent with Action

The newly launched Sattvik app is designed as a one-stop solution for individuals seeking Sattvik-certified vegetarian and Jain options. Key features of the app include:

• Instant verification of certifications for products and services
• Location-based search for certified vegetarian-friendly restaurants, hotels, and service providers
• Access to certification standards and guidelines
• Real-time feedback and concern submission from users

“With rising consumer awareness, this app bridges the gap between intent and action—empowering people to choose ethically, live consciously, and stay informed with just a tap,” said Mr. Abhishek Biswas, Founder of Sattvik Certifications.

“The demand for clean, plant-based, and ethical choices is stronger than ever in Southeast Asia. This app meets that need, helping users across the region make confident and informed decisions,” added Mr. Venkataraman Kumar, Director of Sattvik Certifications Singapore.

Other Notable Guests in Attendance:

• Ms HUIZHANG YANG Director Sattvik Singapore & Ambassador SEA
• Ms Ranjoo owner Bikanerwala Singapore
• Premmayi Guruma, Spiritual Leader
• Mr. Sudeep Goenka, Owner, Goldie Masale
• Mr. Raj, A Timely Tool for a Conscious Future

As global conversations around sustainability, wellness, and cruelty-free living continue to gain momentum, the launch of the Sattvik app represents a significant step in aligning Southeast Asia with the broader ethical and environmental movement. The app supports the region’s shift toward non-violence, clean food practices, and transparent sourcing.

The Sattvik Certifications mobile app is now available for free on both Android and iOS platforms.

For more information:

www.sattvikcertifications.com

info@sattvikcertifications.com

www.scsg.sg

info@scsg.sg

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New Delhi [India], July 14: A beaming Mittal Shah, Director of a leading engineering company, walked away with the crown of 1^st Runner-Up in the Gold category at the prestigious Mrs. India – Empress of The Nation 2025 (Season 6). Held on June 29, 2025, at the opulent HYATT Pune, the pageant celebrated 53 women of substance from across India who captivated the audience with their charm and charisma. What’s more, Mittal also took home the sub-title of Mrs Achiever!

Conceptualized by the dynamic duo Karl & Anjana Mascarenhas, Founders of DIVA  Pageants  (www.divapageants.com, the evening sparkled with glamour and warmth, in the presence of celebrity guests Rohit Roy and Tanisha Mukherjee, who added star power and encouragement to the grandeur.

“I had got in touch with DIVA Pageants four years ago, but didn’t venture – maybe the fire and the confidence lacked in me”, shares Mittal. “And then one fine morning, something told me that I should participate – and that day, after a lot of contemplation, I signed up for the pageant”. Mittal was announced as the first runner up after gruelling rounds of testing talent, elegance, beauty, etc.

“All these accolades are thanks to the immense support and encouragement that I received from my husband, Shrenik Shah, my son Vyom and my mother-in-law. And of course, my parents, sisters, family and friends. That’s not all – a big shout out to Karl Sir,  and Anjana ma’am, who gave me opportunities to shine. They groomed me to perfection, polishing my skills of walking on the ramp, answering spontaneously and performing confidently. Without their support and guidance, this journey wouldn’t have culminated”, she beams.

An amalgamation of wit and wisdom, the steel baroness, Mittal loves to multitask – be it dancing, exercising, socialising, besides being a dedicated wife and doting mother.

“It was my dream to wear the crown and the sash – and that done, through this amazing win, I wish to be an inspiration to other women – that age is just a number, and never give up on your own dreams. Some of us can be models – but all of us are born role models”, she signs off.

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New Delhi [India], July 14: In a magnificent celebration of Sanātana Dharma and universal spiritual values, AvadhūtaParama Pujya Sri Ganapathy Sachchidananda Swamiji, Founder and Pontiff of Avadhoota Datta Peetham, Mysuru, led a historic Sampurna Bhagavad Gita chanting event at Allen Stadium, Frisco, Dallas, drawing more than 10,000 devotees from across the globe.

This year’s event in Frisco echoed the overwhelming success of last year’s chanting, as devotees from 14 countries came together in a unified recitation of all 700 verses of the sacred text. Many of Sri Swamiji’s followers, inspired by His divine vision, have committed themselves to memorizing the Bhagavad Gita, experiencing deep personal transformation and spiritual upliftment.

This remarkable gathering marked another milestone in Sri Swamiji’s tireless mission to spread the message of the Bhagavad Gita and promote spiritual harmony across the world. For over 65 years, Sri Swamiji has inspired and guided lakhs of devotees through sacred mantra initiations, enlightening discourses, and the establishment of numerous temples dedicated to various deities across India and internationally—preserving and revitalizing the values of Sanātana Dharma.

For the past 10 years, Sri Swamiji has been spearheading a powerful international campaign to promote the timeless teachings of the Bhagavad Gita in the United States, bringing the divine wisdom of Lord Sri Krishna to children, youth, and adults alike.

2025 marks the 10th anniversary of Pūjya Śrī Swamiji establishing the SGS Gita Foundation and launching the Gītā Mahāyajña program, a visionary global movement to make the Bhagavad Gita accessible to all.

Key highlights of the initiative:

• SGS Gita Foundation has trained over 500 teachers globally to lead this movement.
• The program has inspired participants ranging in age from 3 years to 85 years.
• The initiative now has a presence in 14 countries.
• In the USA alone, there are 30 teaching centers supported by over 250 dedicated volunteer teachers.

With unwavering devotion and divine compassion, Sri Ganapathy Sachchidananda Swamiji continues to be a spiritual beacon—uplifting humanity and cultivating a more peaceful, righteous, and spiritually awakened society through the eternal teachings of the Gita.

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