Category: Business

New Delhi [India], April 17: Dubai-based music distribution company SOCO Dü has officially announced its expansion into the Indian market, marking a significant step in its global growth strategy. The company has confirmed that its operations in India will commence from March 2026, with a strong focus on empowering independent artists and music labels across the country.

With the Indian music industry witnessing rapid growth in digital streaming and independent music production, SOCO Dü aims to provide artists and labels with seamless access to global streaming platforms while maximizing their revenue potential.

Officials from SOCO Dü stated that the company is committed to simplifying music distribution and helping creators focus on their craft while the platform handles the complexities of digital release and monetization.

“India is one of the fastest-growing music markets in the world, and we see tremendous potential in supporting artists and labels here,” said a spokesperson from SOCO Dü. “Our mission is to help creators generate maximum revenues and achieve sustainable growth by making music distribution simple, transparent, and hassle-free.”

Through its technology-driven distribution system, SOCO Dü will enable artists and labels to release their music across all major streaming platforms globally. The company also plans to leverage its partner networks in India to provide additional opportunities for artists, including marketing support, industry collaborations, and revenue optimization strategies.

“We want artists and labels to focus on creating great music while we take care of the rest,” another official from SOCO Dü added. “Through our partner ecosystem in India, artists will be able to access multiple growth opportunities and expand their reach across audiences worldwide.”

The company’s entry into India comes at a time when independent music is experiencing unprecedented growth, with streaming platforms driving global discovery for emerging talent.

With its launch in India, SOCO Dü aims to become a key partner for artists and labels looking to distribute their music efficiently while unlocking new revenue streams in the digital music economy.

About SOCO Dü

SOCO Dü is a Dubai-based music distribution company focused on providing digital distribution, revenue optimization, and growth opportunities for artists and music labels worldwide. The company works with creators to ensure their music reaches global streaming platforms while offering industry support through its growing network of partners.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Navi Mumbai (Maharashtra) [India], April 17: Paramatrix Technologies Limited (Paramatrix) (NSE: PARAMATRIX), a trusted provider of enterprise software products and digital IT services, announced that its AI-driven gamification platform, PLAYMITY, was conferred with the ‘Best Product Innovation’ award in BFSI category at the 4th BFSI Tech Summit & Awards 2026, held at ITC Maratha, Mumbai.

The award recognises breakthrough innovation in technology solutions within the BFSI sector and highlights Paramatrix’s growing focus on AI-led, outcome-driven platforms.

Organised by UBS Forums, the summit brings together senior leaders across banking, financial services, and insurance to discuss digital transformation, AI, data, and customer experience innovation.

Strong Industry Platform & Participation

Paramatrix participated in the event as an Exhibit Partner, where it showcased its digital transformation capabilities and engaged with key decision-makers across the BFSI ecosystem.

The recognition at this platform reinforces the Company’s increasing visibility and credibility among leading financial institutions.

About PLAYMITY

PLAYMITY is Paramatrix’s proprietary AI-driven gamification platform designed to drive performance across the organization:

• Enhances sales productivity and frontline performance
• Improves employee engagement through gamified workflows
• Enables measurable business outcomes with real-time tracking
• Leverages behavioural intelligence and personalised nudges
• Integrates seamlessly with existing enterprise systems
• Helps translate strategy into consistent on-ground execution

Strategic Relevance

This recognition marks an important milestone in Paramatrix’s journey of building scalable, IP-led solutions, strengthening its positioning beyond services into high-value digital platforms.

Commenting on the award win, Mukesh Thumar, Founder, Managing Director & CEO of Paramatrix Technologies Limited, said:

“We’re genuinely pleased to see PLAYMITY being recognised at a platform like this. It reflects the effort our teams have put into building something that delivers real, on-ground impact.

As we look ahead, we remain focused on scaling such platforms and continuing to solve practical business challenges through AI-led innovation.”

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

Gurugram (Haryana) [India], April 16: Gurgaon-based men’s fashion brand The Manatomy has announced the filing of a patent for its AI-driven styling technology, as it introduces a platform designed to help users visualize themselves in personalized outfit combinations. The development marks a step toward more immersive and individualized fashion experiences, where consumers can move beyond static product browsing to more contextual, self-relevant discovery.

Founded by Ankit Sharma and co-founded by Jatin Goyal, The Manatomy’s platform focuses on a key limitation in online fashion retail: the inability for users to accurately imagine how a product will look on them. While traditional e-commerce relies heavily on model images and generic size guides, the company’s AI system aims to make the experience more personal by placing the user at the center of the journey.

The technology analyzes a user’s facial features, skin tone, hair color, and overall appearance, and combines this data with clothing attributes to generate personalized outfit visualizations. The result is a more intuitive way for users to understand not just what is available, but what is likely to suit them.

“One of the biggest gaps in online fashion is visualization,” said Ankit Sharma, Founder of The Manatomy. “People don’t just want to see clothes—they want to see how those clothes look on them. Our AI is designed to make that possible in a simple and accessible way.”

AI That Brings Personalization Closer to Reality

The platform is accessible at: ai.themanatomy.com

Users can upload a front-facing image, after which the system processes the input and generates personalized outfit suggestions, along with visual references tailored to their profile. The experience is designed to be fast and intuitive, requiring minimal steps while delivering results that are directly relevant to the individual.

By focusing on “self-visualization,” the platform introduces a different approach to personalization—one that goes beyond recommendations and moves toward representation. This shift aligns with broader advancements in artificial intelligence, where systems are increasingly capable of adapting outputs to reflect individual users rather than generic segments.

Integrated with Premium Clothing and Accessories

Alongside its technological capabilities, the platform is integrated with The Manatomy’s range of premium men’s clothing and accessories. Users can explore outfit combinations that are not only personalized but also directly linked to the brand’s catalog, enabling a seamless transition from visualization to purchase.

The Manatomy offers a curated selection of shirts, trousers, footwear, and accessories, all designed with a focus on quality craftsmanship, fit, and modern styling. By connecting AI-generated insights with real products, the company aims to create a cohesive experience that bridges inspiration and action.

Redefining the Online Fashion Experience

The introduction of AI-based self-visualization reflects a broader evolution in how consumers engage with fashion online. As expectations shift toward more interactive and personalized experiences, brands are exploring ways to make digital shopping more intuitive and reliable.

The Manatomy’s platform positions itself within this shift by addressing both discovery and confidence—two factors that significantly influence purchase decisions. By enabling users to see themselves in recommended outfits, the platform aims to reduce uncertainty and improve satisfaction.

The Manatomy confirmed that it has filed a patent related to its AI styling and visualization system. While details of the filing remain undisclosed, the move reflects the company’s intent to develop and protect proprietary technology in the emerging space of AI-driven fashion experiences.

The patent filing underscores a growing trend among technology-led consumer brands to build defensible innovation alongside product offerings. In fashion, where differentiation has traditionally relied on design and branding, AI is opening new avenues for competitive advantage through user experience and personalization.

Co-founder Jatin Goyal noted that the company views technology as a long-term capability rather than a short-term feature.

“We are investing in building systems that can evolve with the user,” he said. “Filing a patent is part of our effort to create a strong foundation for innovation in this space.”

Looking Ahead

As the role of artificial intelligence in retail continues to expand, platforms that combine personalization with practical usability are expected to gain traction. The Manatomy’s approach highlights how AI can be applied not just to optimize operations, but to enhance the end-user experience in meaningful ways.

The company plans to further develop its technology, with ongoing improvements in accuracy, personalization depth, and visual output. The patent filing signals a commitment to building long-term capabilities in this space, as the brand continues to explore the intersection of fashion and intelligent systems

About The Manatomy

The Manatomy is a Gurgaon-based men’s fashion brand offering premium clothing and accessories. With a focus on quality, design, and innovation, the company is expanding into AI-driven solutions aimed at delivering more personalized and immersive shopping experiences.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], April 16: As industries evolve and innovation continues to reshape the global landscape, a new generation of leaders is emerging with bold ideas, strategic thinking, and transformative vision. From healthcare and technology to entrepreneurship, education, and creative industries, these individuals are making a meaningful impact through their expertise and leadership.

Knowlepedia and Trilok Media proudly present the Elite 12 Visionaries of 2026, recognizing dynamic professionals who are not only excelling in their respective fields but also inspiring change, driving growth, and shaping the future with their forward-thinking approach. Their journeys reflect determination, innovation, and a commitment to creating lasting influence across industries and communities.

Here is a curated list of the Elite 12 Visionaries of 2026 who are redefining success, creating new opportunities, and building a strong foundation for the future.

Gaurav Kothari 

Gaurav Kothari is emerging as a powerful name in the world of entertainment and digital influence. Known for his impactful presence in commercials, Bollywood films, and television, he is steadily building a strong identity as a versatile actor, fashion photographer, and digital creator.

What truly sets him apart is his multi-dimensional talent. From delivering compelling on-screen performances to creating visually striking fashion photography, Gaurav blends creativity with precision. His expertise in digital marketing allows him to understand audience behavior and trends, making him not just an artist but a smart personal brand. An equally confident anchor, Gaurav knows how to engage and connect with live audiences, adding another layer to his dynamic personality. As an influential personality, he continues to inspire aspiring artists and creators. With growing recognition and a strong digital presence, Gaurav Kothari is undoubtedly a rising force shaping the future of entertainment and fashion.@gauravkotharii

Sourabh Bose

Sourav Bose, the visionary co-founder of High Volt Bowling and Gaming, is redefining the landscape of urban entertainment. By transforming a personal passion for gaming into a premier destination, he serves as a beacon for young entrepreneurs, proving that bold ideas can disrupt traditional markets.  

Bose inspires the next generation to prioritize innovation and community over conventional paths. His current roadmap focuses on aggressive nationwide expansion, integrating cutting-edge VR technology and eco-friendly infrastructure. To Bose, the future is about creating “social hubs” that blend technology with human connection, urging aspiring leaders to relentlessly chase their spark.

Tincy Matthew

Tincy Mathew is an NCLEX-RN educator and Co-founder of Medline Academy, a specialized nursing education institute based in Kerala, India. She provides structured NCLEX-RN coaching in Malayalam and English for nurses preparing for international licensure exams. With a background in nursing and a focus on concept-based learning, she simplifies complex clinical topics through practical and exam-oriented teaching methods. She is also a former national-level triple jump athlete, bringing discipline and performance excellence into her teaching approach. Through Medline Academy, she has supported nurses in achieving NCLEX-RN success and pursuing global healthcare careers in countries such as the USA, Canada, and Australia, helping them transition into internationally recognized nursing professionals successfully.

Robinson George

Robinson George is an Indian professor, laparoscopic surgeon, and medical administrator known for his contributions to general and minimally invasive surgery. He serves as the Chief of the Department of General and Laparoscopic Surgery and also holds the position of Medical Superintendent at Samaritan Medical Centre. With extensive clinical experience and academic involvement, he has contributed to surgical education, patient care, and healthcare management. Robinson George is recognized for promoting advanced laparoscopic techniques and improving surgical outcomes. His work combines medical practice, teaching, and hospital administration, making him a respected figure in the field of modern surgery and healthcare leadership in India.

He is also actively involved in mentoring young medical professionals and supporting advancements in surgical training. Through his leadership and commitment to healthcare excellence, Robinson George continues to contribute to improving medical standards and patient care services.

Shalin Peter

Shalin Peter is an Indian defense sector professional and global public relations consultant known for his work in strategic communications and defense manufacturing operations. He serves as a General Manager in a small arms manufacturing enterprise and has played a key role in government liaison, technology collaboration, and international defense partnerships across Asia, Europe, Africa, and Australia. Shalin Peter has also worked as a PR and marketing consultant, managing brand campaigns, corporate communications, and large-scale promotional strategies across multiple industries. With experience spanning defense logistics, research coordination, and global marketing, he is recognized for bridging technical operations with strategic business development. 

Yogesh Sharma

Yogesh Sharma is an Indian entrepreneur and healthcare professional, serving as the Director of Parichay Health Care Private Limited. He is known for promoting Ayurvedic and natural wellness solutions aimed at improving overall health and lifestyle. Under his leadership, the company has developed herbal healthcare products focused on quality, authenticity, and customer satisfaction.

Yogesh Sharma also brings experience in healthcare marketing and business development, contributing to the steady growth of Parichay Health Care as a trusted wellness brand. In addition, he leads Parichay Advertising & Marketing Agency, where he provides strategic branding and marketing solutions to businesses. His vision centers on making natural, affordable healthcare accessible to households across India.

Amit Raj 

Amit Raj is an Indian tattoo artist and entrepreneur, best known as the founder of 19s Tattoo Studio. Born on 19 July 1988 in India, he holds a Master’s degree in Mechanical Engineering but later transitioned into the creative industry, pursuing his passion for tattoo art. Over the years, Amit Raj has gained recognition for his artistic skills, innovative tattoo designs, and commitment to professional hygiene standards in the tattoo industry. Through 19s Tattoo Studio, he has built a growing clientele and contributed to promoting modern tattoo culture in India. His journey reflects a shift from engineering to entrepreneurship driven by creativity and dedication.

He is also known for mentoring aspiring tattoo artists and encouraging professional standards within the industry. With a focus on creativity, client satisfaction, and continuous learning, Amit Raj continues to expand his presence and influence in India’s growing tattoo and body art community.

Ankit Barot

Ankit Barot, the founder of Naakt Perfumes, is an emerging name in the world of fragrance entrepreneurship, driven by a clear vision of redefining luxury. With a deep passion for scents and branding, Ankit is focused on building Naakt into a perfume house that blends exclusivity with accessibility. His philosophy is simple yet ambitious: to create perfumes that feel luxurious, without being overpriced.

“I am looking to make Naakt Perfumes more of a luxurious perfume brand but at a very affordable price,” he says, emphasizing value without compromising quality. Beyond pricing, Ankit is particularly interested in positioning Naakt as a limited-edition brand—offering unique, thoughtfully crafted fragrances that feel rare and special. This approach not only elevates the brand’s identity but also creates a sense of exclusivity for customers seeking something truly distinctive

Shone John 

Shone John is a distinguished educational entrepreneur and industrial Engineer, widely recognized as the Founder of Getvarsity Assessment Private Limited (http://www.getvarsity.org) and a Board Director of IIRDC. An MTech in Industrial Engineering and a PhD Research Scholar from Kerala, India, Shone leverages deep academic insight and industrial expertise to bridge the gap between academic learning and workforce requirements. Based in Kochi, he has positioned Getvarsity as a leader in India’s vocational ecosystem. His work focuses on aligning professional curricula with the National Credit Framework (NCrF)—specifically NSQF and NHEQF standards—to empower youth through recognized certifications. Shone’s commitment to industrial quality management and professional upskilling is actively transforming the employability landscape across India.

Raju Kumar Jha

Raju Kumar Jha is an Indian entrepreneur and business professional known for his work in the textile and hosiery industry. He is the founder of Kanishka Hosiery, where he has played a key role in business development, sales management, and financial operations. With years of experience in entrepreneurship, he has contributed to expanding business operations and building strong customer relationships.

Raju Kumar Jha is recognized for his practical approach to business growth and market understanding. His leadership focuses on quality products, efficient management, and long-term sustainability. Through his entrepreneurial journey, he continues to contribute to the development of the hosiery and textile sector while strengthening his presence as a business leader in India.

Chirag Vekariya

Chirag Vekariya and Jignesh Vekariya are Indian interior designers and entrepreneurs known as the driving force behind Sarathi Innovations, an Ahmedabad-based interior design and architectural solutions company. He is recognized for his creative design aesthetics, attention to detail, and ability to transform client requirements into functional and visually appealing spaces. His client-focused approach and commitment to quality have helped him build a strong reputation in residential, commercial, and workspace interior projects.

Sarathi Innovations is a professional interior design and turnkey solutions firm specializing in residential, commercial, and customized interior projects. The company focuses on creating functional, modern, and aesthetically appealing environments tailored to client needs. Based in Ahmedabad, the firm offers services including space planning, 3D design, renovation, and full interior execution. With a dedicated team of designers and project specialists, Sarathi Innovations aims to deliver innovative design solutions, high-quality craftsmanship, and customer-centric services, making it a growing name in the interior design industry. 

Ankit Tamta

Ankit Tamta is an Indian entrepreneur and AI automation specialist known for his work in technology-driven business solutions. He is the founder and Chief Executive Officer of A Knight, a company focused on artificial intelligence automation, digital growth strategies, and modern business optimization. He has gained recognition for helping businesses improve efficiency through automation tools, AI-based workflows, and digital transformation strategies. 

With a strong interest in innovation and entrepreneurship, Ankit Tamta has worked on developing scalable automation systems for startups and enterprises. His leadership focuses on simplifying complex business operations using emerging technologies. Through his initiatives, he continues to contribute to the growing AI and digital automation ecosystem in India while supporting businesses in adapting to modern technological advancements.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.

New Delhi [India], April 16: Customer acquisition costs for Indian D2C brands have tripled since 2021. Conversion rates, however, remain flat. The gap points to a familiar but overlooked problem: what happens after a customer clicks “Add to Cart.”

For years, checkout was treated as a technical step. Today is the decisive moment when intent either becomes revenue or quietly disappears. Shiprocket, one of India’s largest commerce enablement platforms, is positioning its checkout infrastructure as the answer. But the larger story is not about one company. It is about a sector-wide shift in how growth is defined.

The funnel has a leak

The standard e-commerce journey looks simple: visit, cart, checkout, payment. In practice, each stage introduces small points of hesitation. A final price that surprises. A delivery estimate that feels uncertain. A form that asks for information a mobile user does not have handy. A payment that fails after multiple attempts.

Research from the Baymard Institute puts global cart abandonment at around 70 per cent. In India, where payment reliability, device diversity, and trust gaps add friction, real-world drop-offs are often higher. Many brands invest heavily in acquiring traffic, then send those users into checkout experiences that load slowly, request too much information, or break under peak load. Revenue does not vanish at the ad. It leaks at the last click.

A better way to view the journey

Fixing this requires seeing checkout not as a single page but as a connected system. Industry observers are starting to break it into three layers.

First, the intent layer. This is where a buyer moves from interest to consideration. Unclear pricing, hidden fees, or vague return policies create doubt at the exact moment a decision is being made. A well-structured cart reinforces value, reduces uncertainty, and builds momentum.

Second, the friction layer. Once intent is set, any obstacle can derail the process. Multi-step flows, long forms, and slow load times disrupt the buying rhythm. Streamlining these into single-page experiences with pre-filled data and contextual logic removes reasons to abandon.

Third, the reliability layer. In India, this is especially complex. UPI has made payments faster, but not always dependable. Bank downtimes, OTP delays, and network issues can interrupt transactions at the final step. When a payment fails, buyers do not just face inconvenience. They question whether their money is safe, whether the order went through, and whether to try again. Many choose not to.

How infrastructure is adapting

This is where commerce platforms are evolving. The focus is shifting from simply processing transactions to optimising the entire conversion path. Address validation, smart discount handling, and unified payment orchestration that retries failed transactions or offers fallback methods are becoming standard.

Shiprocket Checkout, which supports checkout flows for more than 145,000 merchants across 19,000 pin codes, has introduced changes aligned with this shift. Its approach collapses multi-step checkouts, pre-validates addresses, and supports multiple payment methods, including UPI, cards, wallets, and cash on delivery. For repeat buyers, saved payment details reduce the need for repeated entry. Aggregated data from its merchant network suggests that brands using unified checkout infrastructure see reductions of up to 30 per cent in RTOs and conversion rates up to 60 per cent higher. The business impact is direct: fewer lost sales and better margin protection through reduced dependence on cash-on-delivery.

The growth equation is changing

As performance marketing costs rise, the logic of D2C growth is flipping. Acquiring more traffic is getting harder and more expensive. Converting more of the traffic already arriving is the higher-leverage move.

India’s e-commerce market is projected to reach 325 billion dollars by 2030, according to IBEF. The brands that capture meaningful share will not necessarily be those with the largest ad budgets. They will be the ones that lose the fewest buyers at the moment; those buyers are ready to pay. Checkout is no longer a technical detail to delegate. It is a strategic priority that belongs in the same conversation as media planning, creative direction, and customer retention.

The last click decides

Customers are not lost at the start of the journey. They are lost when they are ready to buy. For D2C brands focused on sustainable growth, the solution is not more traffic. It is a faster, more reliable, and more intelligent path from intent to transaction.

Shiprocket’s checkout push reflects a broader truth: brands that treat checkout as a system, not a step, will stop leaking revenue at the last click. That shift is no longer optional. It is the new baseline for Indian e-commerce.

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.