Category: Business

Ahmedabad (Gujarat) [India], May 3:  Get Ready to Luxuriate as Asian Granito India Limited (AGL) unleashes its latest advertising juggernaut, “Premium ka Pappa,” featuring Bollywood’s charming heartthrob, Ranbir Kapoor.

Recognized for his charm, versatility, and youthfulness, Ranbir Kapoor perfectly embodies the spirit of Asian Granito – innovative, dynamic, and constantly evolving brand. The campaign that centers around the theme of luxury and premium feel with AGL products, has captivated audiences nationwide, with fans expressing immense excitement and curiosity for more details. The company has launched two TV commercials as part of the campaign “Premium ka Pappa. In its initial stages, the campaign has already garnered over 7 million views on YouTube.

“Premium ka Pappa” offers a glimpse into the premium lifestyle that AGL products bring into homes, with Kapoor himself showcased as a believer in the brand’s innovative sophistication. In first TV commercial – In a refreshing twist with a pinch of humor, Kapoor is seen personally driving the premium collection from AGL Exclusive Showroom in a super luxury car.

In the second TV commercial, Kapoor is depicted checking into a luxury hotel and opting to pay for his stay with an ‘AGL Tile’. Surprisingly, the hotel staff accepts the payment without hesitation, and it smoothly processes on the swipe machine.

The campaign aims to tap into the deep-seated aspirations and emotions of consumers towards premium products. By positioning the company’s offerings with notions of premium experience, aspiration, and emotional appeal, the campaign aims to establish a deep connection with both trade partners and customers alike.      

1st TVC Link – https://www.youtube.com/watch?v=07FF6QQrcf4

Much like how Ranbir Kapoor has captivated audiences with his acting prowess and dedication, Asian Granito too has carved out a similar niche in the hearts and minds of its customers globally. Through this campaign, the company endeavors to solidify its position as a trusted purveyor of premium products, fostering a sense of admiration and loyalty among its audience.

As the campaign continues to gain traction and dominate digital spaces, AGL reaffirms its position as a trailblazer in the home decor industry, setting new standards for innovation and creativity. This surge of excitement and anticipation is not only evident among fans but also within industry circles. Social media platforms are buzzing with fervent reactions and responses, indicating the campaign’s unprecedented impact and expansive reach.

Established in 2000, Asian Granito India Ltd has swiftly become India’s top Luxury Surfaces and Bathware Solutions brand. AGL offers a diverse range of premium home improvement products such as tiles, sanitary ware, bathware, marble, and quartz, catering to various interior design preferences. Known for reliability, innovation, and quality consciousness, AGL has built a strong global brand identity and boasts a loyal customer base across segments.

Ranbir Kapoor, celebrated as a Bollywood icon, rose to prominence through his roles in acclaimed coming-of-age movies like Wake Up Sid, Raajneeti, Rockstar, Barfi, and Sanju, culminating with his latest ventures such as Brahmāstra: Part One – Shiva and the action thriller Animal.

“We are thrilled to unveil ‘Premium ka Pappa,’ our latest campaign featuring the dynamic Ranbir Kapoor,” said, Mr. Kamlesh Patel, Chairman and Managing Director of Asian Granito India Ltd. “With this campaign, we aim to showcase how AGL products redefine luxury and elegance in everyday living. Kapoor’s association further solidifies our commitment to delivering unmatched quality and sophistication.”

Mr. Anurag Agnihotri, Chief Creative Officer, Ogilvy – West, said, “Many people think about which tiles to buy only once or twice in their lives. So if a tile ad gets just one chance to make impact, it better be off the grid, slightly mad. And we tried to do that with the new AGL campaign.”

The company manufactures and markets a range of Tiles, Engineered Marble and Quartz, Sanitaryware, and Faucets. With over 235 franchisee showrooms, 11 company-owned display centers, and a vast distribution network across India, including 14,000+ touchpoints, AGL has also expanded its reach to over 100 countries through exports.

2nd TVC Link – https://www.youtube.com/watch?v=riJc-spFgaA

About Asian Granito India Limited

Established in the year 2000, Asian Granito India Ltd. (AGL) has emerged as India’s leading Luxury Surfaces and Bathware Solutions brand in a short span of two decades. The Company manufactures and markets a wide range of Tiles, Engineered Marble and Quartz, Sanitaryware and Faucets. AGL products are synonymous with reliability, adaptability, innovation, quality consciousness and the company has created a strong brand identity, well recognized globally and loyal customer following across segments. Today it is 4th largest listed ceramic tile company in India with employee strength of 6,000 plus.

Ranked amongst the top ceramic tiles companies in India, AGL has achieved over 65 times growth in its production capacity, from 0.83 Million Sq. Mtrs. Per Annum in FY 2000 to 54.5 Million Sq. Mtrs. Per Annum in FY2023. AGL is also the only tiles company to be acknowledged in the Vibrant Gujarat Summit 2015 for achieving phenomenal growth.

The Company has 14 state-of-the-art manufacturing units spread across Gujarat and 235 plus exclusive franchisee showrooms, 11 company owned display centers across India. Further, the Company has an extensive marketing and distribution network pan India with 14,000 plus touchpoints including distributors, dealers and sub-dealers in India.

The Company looks to strengthen its identity as the leader in the Indian ceramic industry by consistently introducing innovative and value-added products in the market to keep pace with its valued customers. Headquartered in Ahmedabad, AGL is listed on NSE & BSE and reported net consolidated turnover of INR 1562.7 crore in FY 2023. The Company exports to more than 100 countries. (For more information, please visit: www.aglasiangranito.com )

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Mumbai (Maharashtra) [India], May 3: Dosti Realty, known for an impressive showcase of projects spanning Mumbai and Pune, has announced the launch of additional towers at Dosti Greater Thane, a grand community set to redefine the residential paradigms of the Mumbai Metropolitan Region (MMR). Boasting an impeccable fusion of thoughtful design and affordability, Dosti Greater Thane’s launch in 2020 is a testament to Dosti Realty’s commitment to addressing the discerning demands and aspirations of prospective homebuyers.

Nestled strategically just 7 kms from Vivianna Mall in Thane, Dosti Greater Thane sprawls across approximately 125 acres of meticulously planned space. Renowned architect Hafeez Contractor, credited for crafting some of India’s most luxurious homes, has lent his expertise to the project, ensuring every aspect is meticulously designed to perfection.

Dosti Greater Thane offers an unparalleled living experience with its meticulously crafted 30-storey towers, housing well-planned homes that redefine luxury living. The project features an array of accommodation options, including 1 BHK ranging from 319 to 385 sq. ft. (29.67 to 35.73 sq. mtr.) and 2 BHK ranging from 452 to 552 sq. ft. (41.95 sq.mtr to 51.26 sq.mtr), ensuring there’s a perfect fit for every lifestyle.

In August 2023, Dosti Realty named popular Bollywood actor Mr. Anil Kapoor as the Official Brand Ambassador for the Dosti Greater Thane project. Mr. Kapoor’s unassailable stature of being able to connect across audience age groups in the entertainment world combines perfectly with Dosti Realty’s unparalleled standing.

Residents of Dosti Greater Thane will enjoy a plethora of amenities both indoors and outdoors, catering to every aspect of modern living. From outdoor recreational facilities like kids’ play areas, cricket pitches, and lap pools to indoor indulgences such as restaurants, gaming rooms, and mini theatres, the project leaves no stone unturned in providing an all-encompassing lifestyle experience.

Says Mr Anil Kapoor, iconic Bollywood actor “I have always been impressed with Dosti’s commitment to quality, excellence and innovation. It makes me proud to be associated with a brand that values its customers and delivers on its promise of world-class structures.”  

Commenting on Dosti Greater Thane, Mr. Anuj Goradia, Director of Dosti Realty, says, “In Dosti’s remarkable journey, our legacy stands tall as a testament to creating projects through unwavering commitment and innovation. From the iconic Dosti Acres in Wadala to the upcoming grandeur of Dosti Greater Thane, our focus is to create large townships that redefine urban living. Dosti’s legacy is not just about building structures, but about the communities and dreams we build within them. Since its launch in 2020, we have sold 3700+ units in Dosti Greater Thane which translates to approx. 1.3 mn.sq.ft in just 4 years.”

Says  Ms. Shraddha Goradia, Director of Dosti Realty –  “With affiliations like Gary Kirsten Cricket India, Dosti Foundation School, a Ganpati Temple, Apollo Clinic Healthcare, Michael Phelps Swimming centre, Badminton by Padukone Sports Management, Suresh Wadkar’s Ajivasan Music Academy, Sandip Soparrkar’s Ballroom Studio, Thane City Football Club, Yoska – Endurance Sport, and Mahesh Bhupathi Tennis Academy, Dosti Greater Thane residents get an unparalleled array of opportunities for holistic development and recreation.  Dosti Greater Thane isn’t just about exceptional living spaces; it’s about crafting a vibrant community enriched with world-class amenities and facilities.”

Topping it all off is the sprawling ~1,00,000 sq. ft. Dosti Club Novo, powered by Ileseum Clubs, promising to be the heart of community engagement and leisure activities within Dosti Greater Thane. Each sector in Dosti Greater Thane will also have a set of outdoor amenities to enjoy, with multiple green open spaces

Strategically located in Mumbai’s upcoming growth hub and adjacent to the metro station, Dosti Greater Thane will ensure seamless connectivity across the MMR, with key destinations like Ghatkopar, Kurla, and BKC just a 45-minute drive away from Kapurbawdi Junction. With its proximity to supermarkets, schools, colleges, and major infrastructure projects like the Thane-Bhiwandi-Kalyan metro line and Mumbai-Ahmedabad Bullet Train, the project promises a life of convenience and growth opportunities.

Thane’s exponential growth trajectory, fuelled by its established infrastructure and upcoming development projects, further enhances the appeal of Dosti Greater Thane. With estimates projecting a growth rate of up to 50% in the next five years, the region presents a promising outlook for both residents and investors alike.

About Dosti Realty

Dosti Realty has been in the real estate business for over four decades and has delivered more than 129 properties, encompassing a portfolio of over 11.70 mn. sq. ft. Dosti Realty is constructing over 21 mn. sq.ft across the Mumbai Metropolitan Region and Pune. It has sold homes to 15,800+ happy families and continues transforming the skyline with its developments. The company has experience in various development types, like Residential, Retail, IT Parks, Educational Institutes, etc. Over the years, it has been known for its Aesthetics, Innovation, Quality, Timely Delivery, Trust, and Transparency, values that have built lasting relationships.

DGT – Sector 3A – Cluster 2 – Phase 1, 2, 3 & 4 are registered with MahaRERA Nos. P51700048334, 51700048335, P51700048333 & P51700053095, Dosti Greater Thane – Sector 3A – Cluster 1B – Phase 1, 2 & 3 are registered with MahaRERA Nos. P51700053057, P51700053096 & P51700053217, Dosti Greater Thane – Phase 1 is registered with MahaRERA Nos. P51700024923 and are available on the website – https://maharerait.mahaonline.gov.in under registered projects. Dosti Greater Thane – Sector 3A – Cluster 2 – Phase 1, 2 & 3 is funded by Kotak Performing RE Credit Strategy Fund. Please note that the sale/lease of premises in the above-referred project shall be subject to and governed by the terms and conditions of the Agreement for Sale/lease. T&C Apply. 

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Mumbai (Maharashtra) [India], May 3: Tata Projects, one of the leading Indian Sustainable Technology-led Engineering, Procurement, and Construction (EPC) company and part of the world-renowned Tata Group, announced its financial results for the fiscal year. 

Mr. Vinayak Pai, MD & CEO at Tata Projects, elaborating on the FY24 performance, said “Our strategic realignment, organisational transformation and improved focus on operational efficiencies have started yielding results. I feel proud to announce that we have returned to profitability, and we are moving forward on our path to deliver predictable & sustainable projects through innovation & technology”. 

Adding further, Mr. Pai said, “I am pleased to say that Tata Projects continues to show industry leadership in providing safe workplace, recording the best safety parameters in the Indian Construction Industry. Our commitment to diversity and inclusion shines through in the makeup of our leadership team, a testament to our industry’s focus on leading D&I. We are also excited about our program to shape the future of construction, through our frontline skill development program.” See Q4 result 2024 on https://www.tataprojects.com/wpcontent/uploads/2024/05/Q4%20Results%20FY%2023-24.pdf   

Strategy & Growth: The company has strategically continued with the pursuit of selective bidding in preferred sectors, driving profitable growth, focusing on complex projects, and capitalizing on favourable market conditions. Our strategic focus on customer delight by delivering predictable and sustainable projects through innovation & technology places Tata Projects in a leading position to capture emerging opportunities and expand the market footprint.

Driving Technology & Innovation: We have significantly increased our focus on digital project delivery with the intent to drive industry leading efficiencies and innovation. Towards that and to build a strong IT core, we migrated to SAP ERP during the year; With an implementation period of 9 months, this is possibly one of the fastest roll out in the EPC sector. During the year, we also entered several technology partnerships to provide bespoke and cutting-edge solutions to our customers. These partnerships would also enable Tata Projects to provide drive sustainability into construction and reduce the carbon footprint of its projects.

Building the New India:  Our project wins during the year, including the Micron Semiconductor unit in Gujarat, Chennai Metro Line and the Tata Power Solar plant in Tamil Nadu re-emphasizes our commitment to technological advancement in building the new India. These projects, along with several others like Noida International Airport, with their complexity and tight project delivery schedules are a testimony to the trust placed by our customers in our ability to deliver integrated projects predictably within cost and time. 

Notable achievements during the year FY24 were landmark projects completed and successfully handed over, including the New Parliament Building, Atal Setu (MTHL), solar manufacturing plant for First Solar Inc, several hundred kilometres of Dedicated Freight Corridor, and Trisonic Wind Tunnel for ISRO. With these projects, Tata Projects continue to shape the skyline of New India.

About Us

Tata Projects is one of the most admired Technology led EPC companies in India. We have expertise in providing sustainable solutions in the execution of large and complex urban and industrial infrastructure projects while also demonstrating strong presence in refineries and petrochemical plants. We leverage our domain knowledge across various business segments to address the shift to clean energy to meet the nation’s Net Zero ambitions.

We provide ready-to-deploy solutions for refineries, green fuels, roads, bridges, integrated rail & metro systems, commercial building & airports, power generation, transmission & distribution systems, chemical process plants, water & waste management, and mining & metal purification systems.

Tata Projects offers one stop service covering entire life cycle of the project, from project conceptualization to operations & maintenance. It uses innovative technology solutions to offer bouquet of services which includes engineering, procurement, construction, commissioning, inspection & expediting, operations, repairs & maintenance, and shutdown services.

Over the years, Tata Projects has received several awards and recognitions for its project delivery and commitment to safety & quality.

We are a part of the TATA Group which operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’. In 2022-23, the revenue of Tata companies, taken together, was $128 billion (INR 9.6 trillion). These companies collectively employ over 935,000 people.

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Mumbai (Maharashtra) [India], May 3: Pleo BKC opens its doors as summer temperatures rise, inviting diners to experience a refreshing culinary journey with its new summer soiree special menu. Chef Nitin Suvarna has curated a lively tropical menu inspired by the season’s star ingredient – the king of fruits, mango.

Pleo’s menu drifts from the norm, providing new spins on classic meals and using local, sustainable ingredients. From chilled soups to delectable desserts, each dish offers a burst of flavour and a touch of an unexpected twist.

What does the Summer Special Menu include?

Begin the summertime special meal with a refreshing chill. Savour the sweet and salty contrast of the Melon and Pepper Soup or the crunchy Corn and Carrot Soup with a touch of Togarashi spice.

Pleo’s summer salads are full of fresh flavours that everyone should experience. The Macerated Watermelon and ice Apple Salad, which includes tangy feta, pine nuts, and a one-of-a-kind lavender honey dressing, is a refreshing treat. For a spicy kick, try the Pomello and raw Mango Salad with papaya, yam bean, and a ginger chilli honey dressing.

Savour small bites that will satisfy the taste buds. The Avocado on Toast with beetroot and pumpkin seed nut butter is a healthy and delicious choice. At the same time, the Green Lentil and Oats Pancake with smoky chipotle jackfruit and peanut podi is a flavorful vegetarian option.

Choose from a variety of options to make a great meal. Tangy Mango Curry with Tempered Rice and Jackfruit Chips is a fresh variation on a classic meal. For something lighter, try the Spaghetti with Trapanese Pesto and creamy burrata.

Meat lovers can enjoy the Souvide Chicken with truffle cauliflower mash, carrot and mandarin coulis, and sautéed wild mushrooms. Or, opt for the Grilled Sole Fish with a zesty lemon beurre monte, house salad, and baby potato chips.

If a cooling mocktail is the calling, opt for the sparkling Rose Kombucha paired with a tang of Kokum Juice.

No summer menu is complete without a touch of sweetness, and Pleo is certainly not missing this. Its dessert offerings are both creative and delicious. The Elderflower and Mango Espuma with ghevar crumble, aampapdi, and chocolate shards is a delightful fusion of flavours. Indulge in the Mango Macarons with a hint of tamarind and chilli or the Baked Cheesecake with a refreshing mango salsa. For a tropical treat, try the Tropical Tart – a decadent combination of cacao tart, mango mousse, coconut creamoux, passion fruit gel, and fresh mango.

Pleo BKC’s summer special menu is a must-try for both vegetarians and non-vegetarians looking for a refreshing and flavorful escape from the heat. This menu, available at Pleo BKC (Pleo, G2-A, Ground Floor, Trade Centre BKC, opposite MTNL, G Block, MMRDA Area, Bandra Kurla Complex, Bandra East, Mumbai), celebrates the season with a focus on local products, fresh takes on classic dishes, and a commitment to sustainability.

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Bhopal (Madhya Pradesh) [India], May 3:  LNCT Group, a leading educational and healthcare provider in Madhya Pradesh for over 30 years, has announced the launch of LNCT BlueMedix. The company aims to open 150 Omni channel-pharmacy retail stores in the next two years.

The new initiative of BlueMedix, India’s fastest-growing retail chain pharmacy, which already has 100+ stores in 50 cities and caters to 35lac plus customers primarily in tier 2 to tier 6 Cities, aims to revolutionise healthcare access in the state.

Driven by founder Rajeev Dubey, LNCT BlueMedix is ready for further growth. Quoting a recent report of ASSOCHAM, Rajeev said, “India is a country where 20-25% of medicines consumed are fake, and still many people have to travel 50+ km to get the right medicines. Our company, LNCT BlueMedix, will solve the problem by providing authenticated medicines at reasonable prices.”

“Through our pharmacy retail chain, residents across Madhya Pradesh can access various affordable medicines,” Rajeev claimed.

The core mission of LNCT Group is to set up a retail pharmacy chain to ensure everyone has access to essential medications by providing genuine and affordable medicines to the “last mile,” reaching even the most remote villages in Madhya Pradesh.

LNCT Group, known for its commitment to social responsibility, has a rich legacy of educational excellence. It has 42 colleges, including the largest engineering college in Central India. Additionally, the group operates the renowned JK Hospital, the largest hospital in the state with 2000 beds. LNCT Bluemedix leverages this extensive network and expertise to impact public health positively.

Regarding this joint venture, Shri Jai Narayan Chouksey (Founder of LNCT Group) says, “Through this initiative, our commitment to serve the society and people of Madhya Pradesh will reach the last mile.”

Dr Anupam Chouksey (Secretary LNCT Group) said that LNCT’s legacy and BlueMedix’s Efficiency will revolutionise retail chain pharmacy and significantly impact the citizens of Madhya Pradesh. This expansion presents a unique opportunity for individuals to become “pharmapreneurs,” joining a rapidly growing and impactful venture.

LNCT BlueMedix’s commitment to affordability and accessibility highlights its dedication to the well-being of Madhya Pradesh’s citizens. With a focus on innovation and a passion for making a difference, the company is well-positioned to deliver its promise of a healthier future for all.

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Los Angeles [USA], May 03: Saviynt, a leading provider of cloud-native identity and governance platform solutions, today announced the appointment of Sanjeevi Kumar as Sales Lead in India to expand Saviynt’s footprint in the region. This strategic decision further validates Saviynt’s continued momentum as the Identity Authority and builds on the accelerated growth and record revenues from 2023. Kumar’s extensive background in sales strategy and market expansion will help lead Saviynt’s efforts to capitalize on the existing opportunities within India’s dynamic market.

This appointment comes at a pivotal time as India sets its sights on becoming the third-largest economy in the world. Saviynt recognizes the immense potential of the Indian market and is committed to playing a significant role in empowering businesses across the region with cutting-edge identity security solutions. 

“We are excited to welcome Sanjeevi to the Saviynt family as we embark on this exciting journey of expansion into India,” said Dan Mountstephen, SVP APAC at Saviynt. “His proven track record of driving growth and fostering strategic partnerships will be instrumental in establishing Saviynt as the preferred partner for identity security in the region. With our commitment to innovation and the exceptional talent at our Bangalore R&D center, we are well-positioned to support India’s ambitious economic goals and contribute to its thriving digital ecosystem.”

Drawing upon Saviynt’s global expertise and leveraging the state-of-the-art research and development (R&D) facilities housed within the Bangalore office, Kumar will support Saviynt’s mission to make identity and entity management a business enabler and an essential security control for Indian enterprises. 

“With our commitment to innovation and the exceptional talent at our Bangalore R&D center, we are well-positioned to support India’s ambitious economic goals and contribute to its thriving digital ecosystem,” said P. Sapna Nair, General Manager, India at Saviynt.

Kumar brings more than a decade of experience in sales leadership roles in the technology sector, with a strong focus on delivering value-driven solutions to customers across diverse industries. His deep understanding of the Indian market dynamics, coupled with Saviynt’s industry-leading Identity Cloud, will enable organizations to navigate the complexities of cloud security and identity governance with confidence.

“I’m excited to join Saviynt as Sales Lead for India. In this role, I’m committed to empowering organizations here to achieve robust identity security through Identity Governance, Application Access Governance, Third Party Access Governance, and Privilege Access Governance solutions. India’s digital landscape is flourishing, but it also presents new security challenges. Strong identity management is crucial to safeguard sensitive data and prevent unauthorized access. I look forward to collaborating with businesses across India to implement effective identity security solutions and build a more trusted digital ecosystem’” said Kumar.

As Saviynt’s Sales Lead for the India region, Kumar will be responsible for driving revenue growth, cultivating strategic partnerships, and strengthening Saviynt’s presence across key industry verticals in India.

About Saviynt

Saviynt empowers enterprises to secure their digital transformation, safeguard critical assets, and meet regulatory compliance. With a vision to provide a secure and compliant future for all enterprises, Saviynt’s cutting-edge solutions have been recognized as industry leaders. For more information, please visit www.saviynt.com.

Press Contact 

Jacklyn Kellick

jacklyn.kellick@saviynt.com   

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New Delhi (India), May 3: Digital marketing had always been a game changer, and its impact was well evident even before the covid 19 pandemic. The pandemic, however, propelled the growth of digital platforms as businesses recognised the importance of maintaining a solid online presence to stay connected with their audience. Also, the rampant availability of digital platforms facilitated connectivity and encouraged brands to revamp their digital marketing approaches to cater to the ever-changing demands of the consumers. 

AdCounty Media kickstarted its journey back in 2017 when the realm of digital marketing witnessed a wave of transformation ranging from the permeation of content marketing trends and big data to an unparalleled focus on automation, mobile marketing, social media and IoT. Since its inception, AdCounty has evolved from a premium web and mobile-centric marketing firm to a global leader in ROI-focused advertising solutions. Mr Aditya Jangid, Managing Director, established this company with a vision to revolutionise the digital marketing landscape by leveraging cutting-edge technologies and strategic insights. Mr Abbhinav R Jain (Co-founder & Chief Finance Officer), Mr Delphin Varghese (Co-founder & Chief Revenue Officer) and Kumar Saurav (Co-founder & Chief Strategic Officer) stood by his side, providing unwavering support throughout this arduous journey. The astute visionaries went the extra mile to pioneer new standards of excellence in digital marketing and drive unprecedented growth and success for its clients.

The company commenced its journey in India and gradually expanded its reach worldwide, solidifying a prominent presence in Singapore by 2018. A year later, AdCounty Media spread its tentacles into the world of performance marketing to provide unrivalled advertising solutions that transcend the realm of ROI (return on investment) with an overarching objective of amplifying brand recognition and empowering businesses. The company ventured into key markets like Indonesia, UAE, Germany, Romania, Malaysia and Brazil while catering to a diverse clientele spanning across industries like gaming, e-commerce, lifestyle, finance, BFSI, education, FMCG and more. In 2020, AdCounty was felicitated with the ‘Emerging India Startup Award’ in recognition of its exemplary innovative ideas and sustainable business models. By 2021, the company had over 500 advertisers associated with us and our indigenous applications witnessed exponential growth. 

The firm, which emerged as a multi-million-dollar company, also developed its own product catalogue including live-streaming, cache cleaner and scanner applications and a rich website inventory. In a bid to accelerate business expansion, AdCounty plans on investing in the Middle-east and South-east Asia to bolster its presence in the burgeoning market. It also tapped into programmatic advertising, in-house DSPs (Demand Side Platforms) and DMPs (Data Management Platforms) to facilitate programmatic ad buying and precise targeting. 

As a part of its growth strategy, AdCounty Media plans to hire extensively across diverse domains like Media Sales, Ad Operations, Publisher Management, Client Servicing, Email Marketing, App Development, and Game Development. AdCounty’s branding division, ‘inatix’, harnesses the power of programmatic advertising and implements it in conjunction with innovative marketing solutions. Incorporated within Inatix is AdCounty’s in-house DSP, ‘bidcounty’ that offers interactive and immersive ad formats to choose from in order to foster maximum audience engagement.  Through features like advanced audience insights, creative optimization tools, and AI-driven campaign management, Inatix enables marketers to stay ahead of the curve and drive superior results for their campaigns. Their performance marketing division called ‘Opsis’, aims at delivering measurable results through data-driven strategies and cutting-edge techniques to maximise performance. 

AdCounty’s dedication to excellence has been recognized with prestigious accolades such as the Business Leadership Awards for ‘Digital Media Team of The Year’ in 2022 and the Successpreneur Award for the ‘Emerging Business of the Year’ in 2023. This recognition underscores the company’s commitment to delivering exceptional results and setting industry benchmarks for digital marketing excellence.

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