Category: Business

New Delhi [India] November 18:  MMAD Communications, a leading technology solutions provider in digital payments, announced that it is launching a new payment aggregator brand ‘Mpay’, post its receiving final authorization to this effect from the Reserve Bank of India (RBI). Mpay will enable businesses and consumers to access a suite of secure, scalable, and innovative payment solutions that adhere to the highest regulatory standards set by the RBI and be assured of the highest and most trusted service standards of MMAD.

Since 2018, MMAD has leveraged its experience managing high-volume transactions, particularly for the Indian Railway Catering and Tourism Corporation (IRCTC), to bring trusted, high-performance payment solutions to the rapidly growing digital payments market. In 2021, MMAD Communications applied for an RBI ‘Payment Aggregator’ license, marking a significant step toward expanding its footprint in digital payments. On October 24, 2024, the RBI granted final authorization, allowing MMAD to launch and market its payment solutions under the Mpay brand.

“We are delighted to introduce Mpay as a comprehensive digital payment solution which is backed by our years of technical expertise and a commitment to excellence and reliability,” said Pankaj Gambhir, Director, MMAD Communications. “With RBI’s authorization, Mpay will help drive forward our mission to deliver streamlined, user-centric payment experiences, building on the success we’ve demonstrated earlier. We hope to actively build the payments market in India and be an active partner in leading the country’s march to be a global digital payments leader.”

Mpay aims to redefine digital transactions, offering a suite of services tailored to meet the growing demands of businesses and consumers across various sectors. With the new authorization, MMAD Communications is well-positioned to lead the digital payments landscape in India, combining regulatory compliance with technological excellence.

About MMAD Communications Pvt Ltd

MMAD Communications Pvt Ltd is a premier technology solutions provider known for its expertise in high-volume payment processing. Since 2018, it has served as the Technical Service Partner for IRCTC’s IPay payment gateway, managing transit transactions with one of the highest success rates in the industry. With the launch of its new brand, Mpay, MMAD is set to bring reliable, innovative payment solutions to a wider market as an RBI-authorized Payment Aggregator.

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Chennai (Tamil Nadu) [India], November 19:  Toyobo MC Corporation, a renowned name in the global Reverse Osmosis (RO) industry, has officially made its debut in the Indian market by introducing its Spiral Wound RO Membranes. The product was launched in collaboration with BI Marketing and Services Pvt. Ltd., a key player in the water treatment sector under the HECS Group. The grand event took place at The Hilton Chennai, marking a significant step forward in addressing India’s growing water treatment needs.

The launch event included a technical seminar that gathered experts and industry leaders from both India and around the globe. Discussions covered a range of topics, including the latest advances in RO membrane technology, solutions for water scarcity, and strategies to reduce industrial water consumption through recycling and zero liquid discharge systems.

Addressing Water Challenges in Industrial Sectors

Mr. H. Shankar, Managing Director of Chennai Petroleum Corporation Ltd. (CPCL), was the event’s chief guest and delivered an impactful keynote address. He underscored the urgent need for efficient water recycling systems, particularly in industries such as petroleum and manufacturing, where water usage is extensive. Mr. Shankar highlighted the initiatives already undertaken by CPCL to minimize water consumption through innovative wastewater treatment solutions.

Expert Insights into RO Technology

The technical session, chaired by Mr. Eisenhower Swaminathan (Retd. MD, Saint Gobain, India), featured notable speakers from the water treatment sector. Mr. Akihiro Ariji from Toyobo MC Corporation, who is the Hon. Director of the Japanese Desalination Association, provided an in-depth look into the evolution of RO membrane technology and its application in large-scale desalination projects worldwide. Other speakers, including Dr. J.R. Moses, CEO of HECS, focused on the importance of implementing water neutrality practices and using advanced recycling techniques to reduce the environmental footprint of industries that rely heavily on water. Additionally, CPCL’s General Manager, Mr. V. Sriram, provided an in-depth analysis of CPCL’s wastewater treatment systems, which have significantly reduced their reliance on freshwater sources. Breakthrough for India’s Water Treatment Sector

The centrepiece of the event was the official launch of Toyobo MC’s Spiral Wound RO Membranes, now available in the Indian market. This product promises to bring a new level of efficiency and sustainability to India’s water treatment industry. With its advanced design, the RO membrane is expected to significantly improve wastewater recycling and treatment capabilities across various sectors.

In closing remarks, Mr. Koji Tsujino, General Manager of Toyobo MC Corporation, expressed excitement about the company’s entry into India and its partnership with BI Marketing. He also outlined plans to expand Toyobo’s presence in India and work closely with local partners to tackle the country’s water challenges. The event attracted a diverse audience of industry professionals, technical experts, and key stakeholders.

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Mumbai (Maharashtra) [India], November 19: As the global demand for stainless steel solutions continues to evolve, Viraj Profiles Limited, a key player in India’s stainless steel products landscape, has made a significant move to expand its production capabilities. The company recently inaugurated its advanced Piercer Mill at the new Seamless Pipe Plant in Boisar, Maharashtra, setting the stage for the production of high-strength seamless stainless steel pipes.

This move marks Viraj’s strategic entry into the high-demand seamless pipe segment and further strengthens its foothold in the stainless steel industry. Seamless pipes, known for their superior strength, durability, and resistance to corrosion, are essential for critical applications in multiple sectors.

New Frontiers in Stainless Steel Production

The seamless pipe manufacturing process is both sophisticated and highly specialized, requiring precision engineering and rigorous quality control. Leveraging its in-house capabilities, Viraj Profiles will produce seamless pipes by piercing hot-finished mother hollows from bright round bars, a process essential for products that require high durability and resistance to extreme pressure. This expansion marks a strategic shift for the company as it enters the high-value seamless pipe market, diversifying its offerings and advancing India’s footprint in global steel production.

Seamless pipes are a preferred solution in sectors like oil and gas, aerospace, and energy, where components must endure intense stress, pressure, and harsh conditions. Viraj Profiles’ new seamless pipes are designed to support critical infrastructure and high-stakes applications, ensuring reliability and safety in challenging environments.

Technological Integration Drives Quality Standards

What sets this facility apart is its comprehensive integration of modern manufacturing processes. The production line, beginning with the piercing of bright round bars, utilizes in-house stainless steel melting capabilities to ensure end-to-end quality control. This vertical integration is increasingly becoming crucial in maintaining consistent quality standards in critical applications.

The facility’s quality control infrastructure includes nine sophisticated testing systems, ranging from hydro testing to IGC testing. Such rigorous quality measures are essential, given that seamless pipes are vital components in high-risk applications across industries.

Growth Through Technological Advancement

The expansion into seamless pipe production is a calculated move for Viraj Profiles as the company positions itself to address global market needs with a broader array of offerings. The seamless pipe market has seen rising demand, particularly in energy, construction, and transport, where durable and reliable materials are essential. Pawan Kumar Bajaj, Executive Director, highlighted that this launch is only the first phase for the new Pipe Division, which will continue to expand in stages.

Meeting Global Standards with an Indian Backbone

Viraj Profiles has become a recognized name in the international steel market, known for its innovative approach and commitment to sustainable growth. This latest development positions the company to support global infrastructure projects by supplying essential materials that meet both local and international standards. For Indian manufacturing, it represents a step forward in establishing the country as a reputable source of high-quality stainless steel products, capable of competing on the global stage.

As the stainless steel industry continues to adapt to the needs of modern engineering and construction, initiatives like Viraj Profiles’ Piercer Mill exemplify the ways companies can expand their impact and influence through strategic growth, diversification, and commitment to quality. The new seamless pipe production line at Viraj Profiles is more than an expansion; it is a testament to India’s advancing capabilities in world-class stainless steel manufacturing.

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Bangalore (Karnataka) [India], November 8: While sipping coffee in Third Wave in Bangalore, Mahima Bhatia overheard a tech founder ask his employee, “Can AI capabilities measure ROI per comment per user?”. A poker face expression. The question was complicated and there was no answer.

After a few awkward seconds, the founder thought to himself “if he should hire a Growth marketer who gives better ROI or a product marketer who plans the GTM? Or maybe hiring 50 sales reps instead of either of those would be a better decision?”

AI surely has made the founders and marketers think twice before thinking twice.

In the crowded space of the B2B marketplace, every brand needs to assure getting the attention it deserves with a minimum to zero cost to start with.

But to make sure efforts are maximized?

According to a recent report by Linkedin on the state of B2B Marketers, growing a high quality pipeline and implementing AI technology are the two biggest challenges for B2B Marketers and founders, where 67% marketers are prioritizing brand-building, digital innovation, and personalized content across multiple platforms to gain reach.

82% CMO’s also feel that Thought Leadership, SEO Strategy with a well defined schema markup and Leveraging Backlinks can be effective ways to generate good quality leads.

While good content surely makes the buying decision quite easy, it’s not the only thing that matters.

Here are 5 strategies deployable to get inbound clients with 0 marketing spends :

1. Own the keywords that google can crawl as and when someone searches those, that’s a part of effective SEO Strategy

2. Target inbound leads. Btw, inbound marketing and content marketing are not the same. One involves deliverables, the other strategies. Keep a balance.

3. Use surveys and feedback forms to get real reviews from clients that will also make them feel empowered and get you some real anonymous feedback.

4. Adding infographics, stats, quotes, sources and video links serve as a full SEO piece and google crawlers cannot ignore showing yours in the serps.

5. If long form content gets you 10,000 page views as compared to a short form that only gets 1200, make sure to write in-depth ones for the potential TG and add byte type short ones for branding.

Marketing solutions provider, Brand To Bytes (mirrored as B2B) not only does targeted segmentation but also content strategy, content distribution and data driven analysis after every marketing campaign runs up.

They tell stories that sell. They plan, create, strategize and implement ideas that generate leads organically.

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Ahmedabad (Gujarat) [India], November 19: The Rs. 48.95 crore Rights Issue of Ahmedabad-based Mercury Trade Links Limited (BSE: 512415), which is engaged in the business of trading agro products, opened on November 7 and will close on December 5.

The proceeds of the Rights Issue will be utilised to fund Mercury Trade Links’ working capital requirements and general corporate purposes, among others. The company is issuing shares at Rs. 44.95 apiece. On Wednesday, November 13, the shares closed at Rs. 66.69. This is the company’s second Rights Issue, having issued shares at Rs. 40 per share to existing shareholders in March 2024 to raise Rs. 9.90 crore.

Mercury Trade Links is issuing 1,08,90,000 fully paid-up equity shares of Rs. 10 face value each for cash for Rs. 44.95 per equity share (including a premium of Rs. 34.95 per equity share) aggregating to Rs. 48.95 crore. The company has fixed the Rights entitlement ratio at 4:1, i.e. four rights equity shares for every one equity share held on the record date). The last date for on-market renunciation of Rights Entitlements is November 29.

Out of the total issue proceeds of Rs. 48.95 crore, Mercury Trade Links intends to use Rs. 36.94 crore towards working capital requirement, Rs. 11.76 crore towards general corporate purposes, and Rs. 25 lakh for the Rights Issue expenses.

Highlights: 

• The Rights Issue opened on November 7 and is set to close on December 5.
• The proceeds will be utilised to meet working capital requirements and general corporate purposes.

Established in 1985, Mercury Trade Links specialises in trading a wide range of agro products including fertilisers, manures, and plant and animal foods. It also trades in insecticides, herbicides and fungicides as well as various types of grain and seeds. The company’s extensive product portfolio includes rice, corn, milo, cotton seeds, soybeans, groundnuts, castor seeds, linseeds, sunflower, coconut, rapeseed, almonds, sesame seeds, mustard, sea seeds and grape seeds.

Beyond trading, Mercury Trade Links has diversified into manufacturing various agricultural commodities and allied products. This expansion strengthens its role in the agricultural supply chain by offering comprehensive services, providing customers with a wider product range and enhancing its competitive edge in the market.

The company aims to enhance its operational capacity and expand its footprint within the agricultural trading sector.

Mercury Trade Links reported a total income of Rs. 874.78 lakh for the quarter ended September 2024, an increase of 119.2% over income of Rs. 398.96 crore in the corresponding quarter of the previous financial year. Net profit for the period was reported at Rs. 75.73 lakh, 94.8% higher than the profit of Rs. 38.87 lakh in the same quarter of the previous year.

For the first half of the year, total income jumped 149.2% to Rs. 1,678.36 lakh from Rs. 673.37 lakh in the year-ago period. Net profit for the period was Rs.146.46 lakh, an increase of 130% over profit of Rs. 63.67 lakh last year.

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Chennai (Tamil Nadu) [India], November 18: The MatrixBox Premium+ drawer system features a fully flushed design which enables a visual aesthetic that is seamless and in sync with your overall design theme. Our patented runner design ensures an enhanced soft close experience and a smoother installation. The Push-to-open technology for handleless drawers is enabled by the MatrixBox Premium drawer system.

This system supports 35 kg and 50 kg applications, whereas the MatrixBox Premium+ drawer system supports 40 kg and 70 kg applications and is available in Metallic Anthracite, Metallic Silver and White finishes, offering a versatile solution that caters to a wider range of application requirements. Suitable for installation in kitchens, bedrooms, bathrooms, home offices, and commercial and industrial environments, the MatrixBox drawer system is a robust, functionally efficient and seamlessly aesthetic solution.

MatrixBox Slim Drawer System

The MatrixBox Slim Drawer System has 13 mm thin drawer sides, features simple assembly, and has an unrivalled design and flexibility in application. It is suitable for installation in kitchens, bedrooms and bathrooms. MatrixBox Slim comes with 3 height options, 2 side design options (Solid & Décor) and 2 weight carrying capacities (40 & 60 kg), giving you the widest choice for a host of applications. With integrated Soft-Close and Synchronized Runner Technology, the movement of these drawers is smooth, stable and precise. The attractive Graphite Grey finish and the 2 new finishes of Stainless Steel and Midnight Black offer elevated sophistication and elegance to your home design.

Free Space

The fittings of the Free family give flaps new freedom in movement. This opens up more opportunities in the visual and technical design of furniture and has tangible benefits compared to hinged doors. But above all, it gives the furniture and the room undreamt elegance and lightness. With the new Free Space, Hafele offers an innovative stay flap fitting, which, with its strong features and universal aesthetics, can be used in furniture across interior spaces. It immediately provides added value and more efficiency when working.

Almost 100 years of experience with furniture fittings, engineering expertise, and a close connection to the market and the people who work with furniture fittings on a daily basis led to the development of Free Space. Inspired by the requirements of the market of tomorrow, Free Space fulfils all demands for creative freedom and choice of material, design, ease of installation and con­venient operation on a whole new level.

Project 2 Aluminium Profiles

A unique modular Aluminium profile system, Project 2 offers both structural stability and seamless aesthetics for your kitchen islands. Crafted in line with the latest design trends, this aluminium profile system is comprised of multiple components that enable a flexible installation experience along with various design possibilities, elevating your kitchen aesthetics.

Vauth Sagel Flex Larder System

The VS Flex Larder from Vauth-Sagel offers a flexible, modular storage solution for organizing cabinet interiors. Whether in the kitchen or utility room, it enables customized storage arrangements to meet typical needs around the hob, oven, sink, or washing machine areas.

Log onto https://www.hafeleindia.com/en/info/service/contact-us/410/ to find the nearest

Hafele showroom or design centre.

Website: https://www.hafeleindia.com/en/

Customer Care Toll-Free: 1800 266 6667

Customer Care WhatsApp: +91 97691 11122

Customer Care Email ID:customercare@hafeleindia.com

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces, positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

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New Delhi [India], November 18: Hafele’s Loox Range has been meeting the demands for lighting in furniture as well as the growing needs for networking and digitalization since the last 10 years. The solutions offered within this range maximize simplicity and flexibility as well as assure high reliability. The range presents itself as a unique combination of elegant design and state of the art technology making it the perfect choice for any home furniture application, be it Task Lighting for Kitchen cabinets and plinths, Decorative Lighting for Living Room Showcases, Mood Lighting for Bedroom Applications or pure Functional Lighting in Wardrobes.

One Cable

The One Cable is a unique furniture lighting solution that offers easy installation into your cabinets. Powered by the Loox 5 drivers, this solution provides a seamless lighting experience across your furniture.

R One Architectural Light

These plug-n-play lights offer a glare-free light output, thanks to the innovative design of the reflector. Featuring multi-white LEDs and integrated Bluetooth Mesh networking, the R One lights offer a seamless and convenient lighting experience.

                                                                                 

Retail Lights

Designed for retail spaces, these lights offer the most desirable solution for highlighting objects. Equipped with high-quality LEDs and narrow refraction angle, Hafele’s Retail lights deliver a focused light output for clear accentuation. With a 360^o rotation angle and 180^o vertical pan angle, these lights are most suited for shops and museums.

About Hafele India

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs – from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

• Log onto hafeleindia.com/en/info/service/contact-us to find the nearest Hafele showroom or design centre
• Website: hafeleindia.com
• Customer Care Toll Free: 1800 266 6667
• Customer Care WhatsApp: +91 97691 11122
• Customer Care Email ID: customercare@hafeleindia.com

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.