Category: Business

Pithora (Chhattisgarh) [India], December 4: Ravi Kumar along with 39 other labours was doing what highway maintenance workers do every morning—preparing to trim overgrown grass along the National Highway 53 divider. He was reaching for his trimmer when the white sedan crossed into his lane at 110 km/h. The driver was asleep. Kumar, focused on his work, had three seconds left.

Then physics intervened.

What Stood Between Life and Death

At exactly 9:28 AM, a Trailer Truck Mounted Attenuator (TTMA)—engineered by Germany’s Nordic Traffic Safety under Managing Director Mr. Andreas Lau and assembled in Bhilai, Chhattisgarh—absorbed an impact that should have killed dozens.

When collision came at 110 km/h, the TTMA’s energy-absorbing cartridges crushed inward with mathematical precision, dissipating enough force to kill multiple people within three heartbeats. The dashcam captured everything: violent impact, controlled destruction, and then—impossibly—the driver stepping out of his mangled car without a scratch. Forty workers continued their shift, completely unaware they’d just escaped mass tragedy.

The equipment was produced through technical collaboration between Nordic Traffic Safety and Bhilai-based Jai Enterprises, where Partner Mr. Harsh Ketan Vira has established domestic assembly operations. Bhilai’s geographic location in central India—equidistant from Mumbai, Delhi, Kolkata, and Chennai—means spare parts can reach any major highway within 24 hours rather than the 3-6 month delays typical of imported equipment.

The Economics That Demand Policy Action

India loses approximately 3% of GDP—roughly ₹15 lakh crore annually—to road accidents. Over 29,000 people died on national highways in just the first six months of 2025. National highways comprise just 2% of India’s road network but account for 30% of all traffic fatalities.

Each fatal crash costs upward of ₹50 lakh. The NH-53 incident alone prevented an estimated ₹2+ crore in accident costs. Yet TTMAs remain optional equipment rather than mandatory safety infrastructure for highway work zones.

The technology meets international MASH TL-3 safety standards. Domestic manufacturing capability exists. The economic case is proven. What’s missing is policy-level intervention to mandate deployment across India’s expanding highway network.

A Template for Nationwide Implementation

Road safety experts reviewing the NH-53 footage note that work zone accidents killed over 200 maintenance workers on Indian highways in 2024. Most involved vehicles striking workers directly—exactly what TTMAs prevent.

With domestic assembly from India’s geographic heartland eliminating import delays and providing immediate technical support nationwide, the infrastructure for mass implementation already exists.

What Happens Next

Forty workers went home safely that evening. Forty families remained intact. One drowsy driver got an unexpected second chance.

The dashcam footage circulating among highway safety officials demonstrates what’s achievable with existing technology and manufacturing capability. The question now moves from technical feasibility to policy will: making proven protection mandatory rather than optional.

The technology exists. The manufacturing is established. Policy intervention can make November 26’s miracle the standard, not the exception.

About Made in India TTMA (Trailer Truck Mounted Attenuator)

These TTMA crash attenuators are assembled in India by Bhilai-based Jai Enterprises through partnership with Germany’s Nordic Traffic Safety, meeting international safety certifications. Deployed by Macquarie Group for toll operations, these Made-in-India units provide highway authorities immediate access to life-saving equipment. Highway operators seeking deployment details can reach Jai Enterprises at support@jaient.in

Video Link:  https://youtu.be/jk3SIs1tMHE?si=eWvm7ne5lnoCzgjD

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Indore (Madhya Pradesh) [India], December 4: A multi-stakeholder conference held in Indore brought together leading brands, textile industry experts, certification bodies, civil society groups and farmer organisations to advance the Regenagri Fast Track Cotton Initiative, aimed at transforming India’s cotton sector through large-scale adoption of regenerative agriculture.

Recognising the urgent need to strengthen climate resilience for India’s small cotton farmers, Solidaridad Asia and WWF–India have jointly launched the initiative, supported by a €6 million Regenerative Fast Track Cotton Fund. The programme seeks to establish regenerative farming as the new sustainability standard for Indian cotton while improving farmer incomes and protecting ecological systems.

The fund aims to enhance net income and climate resilience for one million smallholder farmers and farm workers, showcasing a scalable model for sustainable rural growth. The conference marked a significant moment for India’s cotton ecosystem as global fashion companies, private sector partners and philanthropic organisations expressed support for the initiative, signalling strong momentum for regenerative transformation.

India, the world’s second-largest cotton producer with 13 million hectares under cultivation, depends heavily on the crop for its textile-driven economy. However, climate change, soil degradation and unsustainable farming practices are increasingly threatening yields, biodiversity and farmer livelihoods, pushing the sector toward a critical crossroads. Experts noted that smallholders remain the most vulnerable, highlighting the need for immediate adoption of climate-resilient practices.

Regenerative agriculture, with practices such as intercropping, cover cropping, mulching, crop residue management and agroforestry, offers a powerful solution. These methods restore soil health, boost biodiversity, enhance climate resilience and have been shown to increase productivity and farmer income. The Regenagri Fast Track Cotton Fund seeks to create a measurable impact by transitioning large areas of farmland to regenerative methods, reducing carbon emissions and ensuring global supply chains have access to credible, verified regenerative cotton.

Dr. Shatadru Chattopadhayay, Managing Director, Solidaridad Asia, said the initiative aims to unite the sector behind a shared commitment to climate resilience and improved value creation for farmers. He emphasised that strong institutional support and credible assurance mechanisms will be key to building market demand for regenagri-certified cotton.

Mr. Murli Dhar, Director, Sustainable Agriculture Program at WWF–India, described the initiative as a decisive step toward reshaping India’s cotton landscapes. He noted that the fast-track fund will help communities cope with climate threats while restoring biodiversity within cotton-growing regions.

Dr Rajesh Dubey, Regional Representative, Asia, Regenagri CIC, highlighted Regenagri’s global role in providing a robust framework for regenerative agriculture and strengthening mechanisms for carbon insetting and high-quality carbon offsetting. He stated that the initiative will accelerate India’s shift to climate-resilient cotton landscapes.

Mr Dirk Teichert, Regional Chairman, Control Union Asia Pacific, said emerging global regulations, including Europe’s Green Deal, are creating new opportunities for climate-positive raw materials, positioning India as a preferred supplier in the regenerative cotton market.

Mr D.N. Pathak, Executive Director, Soyabean Processors Association of India (SOPA), noted that regenerative agriculture offers both environmental and economic benefits, strengthening India’s role in international supply chains while supporting millions of farmers.

The Indore conference concluded with a collective call to action, reinforcing the vision of a sustainable, equitable and regenerative cotton future for India under the guiding theme “Seeding the Future with the Regenagri Fast Track Cotton Initiative.”

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New Delhi [India], December 4: Survika Traders Private Limited has become a trusted name in the lending space. The company operates from Strand Road in Kolkata. This area has been a centre for trade for many decades. SBI museum and a former Bank of Madras building exists at the same location. Survika Traders follows this history with a modern approach. It is fully registered with the Reserve Bank of India as a Non Banking Financial Company. The company focuses on safe, clear, and rule based lending. It works to support people who often struggle to get loans from traditional banks.

Many small business owners face daily financial stress. They need working capital to buy stock or complete orders. Survika Traders provides MSME loans that start at simple interest rates. The approval process is quick and easy. Many customers say the loan helped them finish big orders on time. Several Indian MSMEs still face credit gaps. These gaps slow down their growth. Survika Traders tries to fill this space by offering fair interest rates and flexible terms. This support helps small industries stay strong.

People often face sudden situations in life. Medical bills, education needs or wedding expenses can come without warning. Survika Traders offers personal loans without any collateral. The process is online and user friendly. Approval is fast and the team guides customers in simple language. Many borrowers say they felt supported during hard times. In old Kolkata, lenders used to help families during emergencies. Survika Traders brings back that care but with modern systems. It focuses on dignity and clarity for every customer.

Supply chain partners often need safe and steady cash flow. Many vendors wait long for payments. This delay can hurt production. Survika Traders provides supply chain finance that helps smooth these cycles. Businesses can pay workers and buy materials on time. Even small artisans get timely support. This method keeps traditional craft businesses alive. India has a long craft history. Many families depend on seasonal orders. With proper cash flow they can work peacefully. Survika Traders gives them the stability they need.

The company also offers a complete digital lending platform. The entire process is online. People can get pre approved in a few minutes. This reduces old paperwork problems. India is moving fast towards digital finance. Survika Traders supports this shift by keeping the process simple. The platform follows RBI rules closely. It protects customer data through strong policies. It also shares fair practice codes and grievance systems. This makes borrowers feel safe. The company Survika Traders Private Limited aims to become a trusted partner for the future.

Visit: https://www.survikatraders.com/

Disclaimer: This press release is for informational purposes only and does not constitute financial advice.

New Delhi [India], December 4: SANS Institute, the world’s most trusted provider of cybersecurity training, in partnership with the Data Security Council of India (DSCI), has launched a first-of-its-kind study to map India’s evolving cybersecurity skilling landscape. This pioneering initiative will identify key talent gaps, evaluate current training efforts, and deliver a roadmap to strengthen India’s cyber workforce. As digital transformation accelerates and technologies like AI and quantum computing reshape the threat landscape, this study will provide the first in-depth analysis of cybersecurity skills needs across the region.

Mapping Skill Gaps & Industry Needs

The study will assess cybersecurity skilling gaps by examining how well academic curricula and training infrastructure align with real-world job demands. It will spotlight high-need roles like product engineering, threat intelligence, malware reverse engineering, forensics, and incident response, areas often overlooked by conventional programs. It will also consider the impact of new data protection laws, such as the Digital Personal Data Protection Act, and the rise in cyberattacks and financial fraud in India. As threats grow more complex, so must the depth and specialization of cybersecurity skills across the workforce.

“India’s position as a global technology and cybersecurity leader depends on the strength of its cyber talent,” said Vinayak Godse, CEO of DSCI. “This study, in partnership with SANS, is the first step in understanding where we are and what we need to be future proof. It’s not just about the quantity of professionals, but the quality, specialization and real-world readiness of their skills.”

Atul Kumar, Director at DSCI, noted: “There remains a critical gap between academic output and industry demand. This study will provide actionable insights to help align education, policy, and workforce development, creating a more responsive and future-ready skilling ecosystem.”

SANS: Bringing Global Expertise to Local Challenges

As a global leader in advanced cybersecurity training, SANS brings deep expertise and data-backed methodologies to the initiative. The findings of the study will be shared with stakeholders across government, industry, and academia, and will serve as a guiding framework for upskilling efforts nationwide.

India’s digital ecosystem is undergoing a massive transformation, but the cybersecurity workforce is struggling to keep pace. Despite the country’s growing prominence as a global cybersecurity service hub—home to R&D centres, Security Operations Centres (SOCs), and product development teams—there remains a significant mismatch between supply and demand of skilled cyber professionals.

“The cybersecurity landscape is advancing at a pace that traditional education models alone can no longer match. Through this landmark study in collaboration with DSCI, we will drive strategic skilling interventions that will empower India’s cybersecurity workforce with the skills required to meet today’s complex threat environment,” said Suresh Mustapha, Managing Director, SANS Institute – Asia Pacific.

Arindam Roy, Country Director – South Asia at SANS, added: “Our goal is to ensure India’s workforce is ready for the cyber threats of tomorrow. This study reflects our commitment to India’s digital resilience, and we’re proud to be collaborating with DSCI to lead this important initiative.”

The final study will be published in early 2026.

About SANS Institute

The SANS Institute was established in 1989 as a cooperative research and education organization. Today, SANS is the most trusted and, by far, the largest provider of cybersecurity training and certification to professionals in government and commercial institutions worldwide. Renowned SANS instructors teach more than 85 courses at in-person and virtual cybersecurity events and OnDemand. In India, more than 6,000 courses have been completed and over 3,000 certifications earned to date. GIAC, an affiliate of the SANS Institute, validates practitioner skills through more than 50 hands-on technical certifications in cybersecurity. The SANS Technology Institute, a regionally accredited independent subsidiary, offers master’s and bachelor’s degrees, graduate certificates, and an undergraduate certificate in cybersecurity. SANS also delivers a wide variety of free resources to the InfoSec community, including consensus projects, research reports, webcasts, podcasts, and newsletters; it also operates the Internet’s early warning system—the Internet Storm Center. At the heart of SANS are the many security practitioners representing varied global organizations, from corporations to universities, working together to support and educate the global information security community.

Find out more on sans.org.

About DSCI

The Data Security Council of India (DSCI), a NASSCOM® initiative, is a premier industry body on data protection in India. DSCI engages with governments, regulators, industry, and academia to build a secure and trusted cyberspace through policy advocacy, thought leadership, and capacity-building initiatives.

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