Category: Business

  • Khazanchi Jewellers Delivers Strong Q3 EBITDA Growth; Margins Expand by 181 Bps in Q3 and 185 Bps in 9M FY26

    Khazanchi Jewellers Delivers Strong Q3 EBITDA Growth; Margins Expand by 181 Bps in Q3 and 185 Bps in 9M FY26

    Mumbai (Maharashtra) [India], February 17: Khazanchi Jewellers Limited (BSE: 543953), one of the leading Indian jewellery companies specializing in gold, diamonds, precious stones, and bullion items has announced its unaudited Financial Results for Q3 & 9M FY26.

    Key Financial Highlights

    9M FY26 Financial Highlights

    Total Revenue of ₹ 1,542.02 Cr, YoY growth of 34.04%

    EBITDA of ₹ 89.12 Cr, YoY growth of 96.91%

    EBITDA Margin of 5.78%, YoY expansion of 185 Bps

    PAT of ₹ 63.82 Cr, YoY growth of 96.92%

    PAT Margin of 4.14%, YoY expansion of 132 Bps

    EPS of ₹ 25.76, YoY growth of 96.64%

    Q3 FY26 Financial Highlights

    Total Revenue of ₹ 589.26 Cr, YoY growth of 49.60%

    EBITDA of ₹ 35.34 Cr, YoY growth of 114.51%

    EBITDA Margin of 6.00%, YoY expansion of 181 Bps

    PAT of ₹ 25.13 Cr, YoY growth of 103.02%

    PAT Margin of 4.26%, YoY expansion of 112 Bps

    EPS of ₹ 10.12, YoY growth of 102.40%

    Commenting on the financial performance Mr. Rajesh Mehta, Chairman & Joint Managing Director, Khazanchi Jewellers Limited said “We delivered a strong and well-rounded performance in Q3 and 9M FY26, driven by sustained business momentum, improved operational efficiencies, and healthy demand across key product categories. Our continued focus on design innovation, brand building, inventory discipline, and customer experience further strengthened our market position and profitability.

    Growth remained broad-based across both our B2B and B2C segments. While our wholesale business expanded its partner network and market reach, our retail segment witnessed encouraging traction supported by festive demand and improved realizations. This balanced performance strengthens our diversified model and will further help us accelerate sustainable growth in the coming periods.”

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  • Youth Eco Summit 2026 Reframes the AI Conversation for the New Generation

    Youth Eco Summit 2026 Reframes the AI Conversation for the New Generation

    Jaipur (Rajasthan) [India], February 17: As Artificial Intelligence increasingly shapes everyday life, questions around its environmental and social footprint are moving into the mainstream. At the Youth Eco Summit 2026, these concerns were explored through a convergence of cultural influencers, policymakers, and young voices highlighting the growing need for accountability in the age of rapid technological advancement. Organised by the Bajaj Foundation, brought together with the Ministry of Electronics and Information Technology, the Ministry of Environment, Forest and Climate Change, UNICEF YuWaah, and TECNO, the Youth Eco Summit brought together students from 66 cities across India, positioning youth at the centre of discussions on sustainability, accountability, and technological impact.

    The summit saw participation from Environmentalist and Model Milind Soman, Actor Rohit Saraf, and UNDP India Youth Champion and Actor Sanjana Sanghi, who together unpacked the challenges, responsibilities, and opportunities emerging from the rise of Artificial Intelligence. Their presence brought a cultural lens to conversations traditionally dominated by policy and technology, reinforcing the idea that responsible innovation must resonate beyond boardrooms and institutions.

    Youth Eco Summit 2026

    Adding a leadership perspective from the technology industry, Arijeet Talapatra, CEO of TECNO Mobile India, spoke about the responsibility that accompanies access to advanced technology. He noted that purpose-driven applications of AI have the potential to address environmental challenges, reduce waste, and encourage more sustainable lifestyles—emphasising that innovation must be guided by intent, not excess.

    Policy and civic engagement perspectives were reinforced by Seep Agrawal, Lead – Civic Engagement at UNICEF YuWaah, who highlighted the importance of collaboration between youth, institutions, and cultural voices. She stressed that meaningful change occurs when young people are treated as collaborators in solution-building, rather than passive participants in dialogue.

    The summit experience extended beyond panel discussions through the Green Education and Knowledge Lawn, which featured interactive zones such as Waste Reimagined, the TECNO Knowledge Walk, the TECNO AI Meme Studio, and the E-Waste Pledge Booth. These spaces translated complex sustainability challenges into tangible, experiential learning moments. At the TECNO AI Meme Studio, students explored themes of green coding, energy-conscious algorithms, and the often-overlooked resource demands of digital consumption. Using memes as a medium, participants transformed technical ideas into accessible narratives that resonated with their peers.

    Offering a global perspective, Viransh Bhanshali, Chief of Staff at the Oxford Union, spoke about the convergence of technology, policy, and civic action, emphasising that emerging technologies must evolve alongside accountability frameworks to create lasting impact.

    Concluding the summit, Pankaj Bajaj, Director of the Bajaj Foundation, underscored that the presence of students was driven by intent rather than obligation. He remarked that the real outcome of the Youth Eco Summit would be determined by whether the ideas discussed translate into action—choices that will ultimately shape the future.

     

  • Infosys and Anthropic Lead Enterprise AI Solutions for Regulated Industries

    Infosys and Anthropic Lead Enterprise AI Solutions for Regulated Industries

    New Delhi [India], February 17: Infosys and Anthropic have announced a strategic partnership that could alter how real businesses embrace AI beyond demos and hype. It is centered on plain truth: enterprise AI solutions that handle real work in the real world — regulated, messy, multi-step processes with audit trails and compliance built in.

    This is not about chatbots spitting out answers. It is about AI agents that perform actions. Complex actions. Important actions across telecommunications, finance, manufacturing, and software development. These environments involve compliance rules, legacy systems, multiple handoffs, and the need for real operational value.

    AI Solutions in the Enterprise Are Not Optional Anymore

    Do you remember when “enterprise AI solutions” meant throwing a chatbot at customer service and calling it digital transformation? Those days are over. Businesses now want AI that executes workflows, troubleshoots compliance issues, accelerates software delivery, and keeps governance and transparency as non-negotiables.

    What Infosys and Anthropic have signed up for is a calculated escalation. Infosys brings engineering scale and deep domain expertise. Anthropic brings its Claude models, Claude Code, and agent tooling that, until recently, lived mostly in buzzword territory. The aim is to merge these strengths into AI solutions that actually operate within real regulatory guardrails.

    First Stop Telecom

    The first battlefield for these enterprise AI solutions is telecommunications — one of the most complex, regulated, and legacy-heavy industries on the planet. Infosys and Anthropic are establishing an Anthropic Center of Excellence dedicated to building and deploying customized AI agents for network operations, customer lifecycle management, and service delivery.

    Let’s be blunt. Network operations have been a manual nightmare grinding on for decades. If an AI agent can reliably handle ticketing, provisioning, and compliance checks without tripping over regulatory red tape, that alone is a major win. This is where the rubber meets the road. Any telco engineer will tell you that.

    Enterprise AI Solutions for Regulated Industries

    Infosys and Anthropic are not stopping at telecom. They are taking their AI agent playbook into other regulated sectors.

    Financial Services

    Here, the focus is on automating risk detection, compliance reporting, and even personalized interactions. Imagine AI agents scanning millions of compliance rules and years of client history without missing a beat or violating regulatory requirements. Banks and asset managers demand speed, precision, and auditability. These solutions are designed to deliver exactly that.

    Engineering and Manufacturing

    Product design and simulation are often constrained by long iteration cycles. Claude-powered AI agents are expected to accelerate simulations and R&D workflows, allowing engineers to spend more time on innovation and less on rework.

    Software Development

    With Claude Code already in use internally at Infosys, the goal is to automate not only code writing but also testing and debugging. The result is faster development cycles and more efficient delivery. That is not buzz. That is leverage.

    What Makes This Real

    This is the detail most press releases gloss over. These are not one-off AI demos. They are agentic systems designed to operate across entire business workflows, not simply respond to prompts. Showing AI completing a task in a video is one thing. Embedding it into systems with compliance, audit trails, error handling, and governance intact is something else entirely.

    Anthropic CEO Dario Amodei has put it plainly: there is a real difference between AI that works in a demo and AI that works in a regulated industry. Infosys, with decades of enterprise and vertical experience, aims to bridge that gap.

    Why India Matters

    India is not just hosting this announcement. It is central to the story. It is home to Infosys and one of the world’s largest pools of engineering and developer talent. Claude usage in India already leans heavily toward production workloads such as system modernization and software delivery, not casual experimentation. India’s AI story is already unfolding in real environments.

    Not Just Efficiency Transformation

    Efficiency gains are useful. But what Infosys and Anthropic are really positioning is enterprise operating model transformation powered by AI. That means rethinking legacy processes, automating compliance-heavy tasks, and embedding intelligent automation deep into core business operations at scale.

    If this approach succeeds at scale, it will not be incremental automation. It will be a redefinition of how large, complex industries operate with AI at the center.

    The Real Test

    Make no mistake. Delivering AI solutions that function in controlled environments is one thing. Deploying them into highly regulated, complex operations is another. The proof will be in execution — real deployments, measurable outcomes, compliance alignment, and tangible business impact. No pressure.

    Even if a portion of this initiative delivers on its promise, it could mark a defining moment for Indian engineering and the real adoption of enterprise AI.

    PNN BUSINESS

  • Markolines Pavement Technologies Ltd. Reports Stellar Earnings for Q3FY26, PAT Jumps 72 Percent QoQ

    Markolines Pavement Technologies Ltd. Reports Stellar Earnings for Q3FY26, PAT Jumps 72 Percent QoQ

    Mumbai (Maharashtra) [India], February 17: Markolines Pavement Technologies Ltd. (BSE: 543364, NSE: MARKOLINES), a growing infrastructure services company specializing in Highway Operations & Maintenance (O&M), in its board meeting held on February 14, 2026 has approved the audited Financial Results of the Company for the quarter and nine months ended on 31 December 2025.

    Financial Statement Highlights

    Particulars (Rs. Crores)* Q3FY26 Q2FY26 QoQ% 9MFY26 9MFY25 YoY%
    Revenue from Operations 92.95 77.67 20% 243.34 185.92 31%
    EBITDA 11.62 8.87 31% 28.81 22.42 29%
    PBT 8.42 5.69 48% 19.30 12.57 54%
    PAT 7.00 4.08 72% 14.87 10.43 43%
    * Consolidated financials. Financial Figures & percentages have been rounded and reorganized for efficient presentation and understanding

    Commenting on the performance, Mr. Sanjay Patil, Founder, Chairman & Managing Director of Markolines Pavement Technologies Limited, said, “We are pleased to report a strong performance for Q3FY26 and the nine months ended FY26, reflecting sustained execution momentum and improved operational efficiencies across our business segments.

    During Q3FY26, our Revenue from Operations grew by 20% quarter-on-quarter to ₹92.95 crore, demonstrating healthy project execution and improved billing traction. On a nine-month basis, revenue stood at ₹243.34 crore, registering a robust 31% year-on-year growth compared to ₹185.92 crore in 9MFY25. This growth reflects the strength of our order book and our ability to consistently scale operations.

    Our EBITDA for the quarter increased by 31% QoQ to ₹11.62 crore, while 9MFY26 EBITDA grew 29% YoY to ₹28.81 crore. The improvement underscores our focus on cost discipline, operational efficiency, and better project mix.

    Profit Before Tax for Q3FY26 rose sharply by 48% QoQ to ₹8.42 crore. For the nine-month period, PBT grew by an impressive 54% YoY to ₹19.30 crore. This strong growth trajectory translated into a 72% QoQ rise in PAT to ₹7.00 crore for the quarter, while 9MFY26 PAT increased by 43% YoY to ₹14.87 crore.

    Our performance reflects disciplined execution, improved productivity, and operating leverage benefits as scale increases. We continue to focus on efficient capital allocation, timely project execution, and strengthening our presence in high-value infrastructure segments.

    With a strong order pipeline and healthy execution visibility, we remain confident of sustaining growth momentum in the coming quarters. Our strategic emphasis on operational excellence, technological capability, and prudent financial management positions us well to deliver consistent value to our stakeholders. We are also exploring the other Infra sectors to leverage our skillsets as an additional growth driver.”

    The Company believes that the Government’s continued and record-level infrastructure push under the latest Union Budget provides strong structural tailwinds for its business. With public capital expenditure projected at ₹12.2 lakh crore for FY27 and infrastructure-led growth remaining a central policy priority, a sustained pipeline of highway and road development projects is expected across the country. Given its deep domain expertise in highway operations, maintenance, and specialized pavement technologies, the Company is strategically positioned to benefit from increased investments in road infrastructure, asset monetization programs, and expansion of national corridors. Its established execution capabilities, strong order book visibility, and technology-driven approach enable it to meaningfully participate in this infrastructure growth cycle while delivering long-term value to stakeholders.

    Established in 2002, Markolines Pavement Technologies Limited is one of India’s leading highway operations and maintenance (O&M) and specialized infrastructure solution providers. With a strong focus on innovation and execution excellence, the company offers the most comprehensive suite of services in highway maintenance – spanning from Major Maintenance & Repairs (MMR), specialised maintenance services, and specialised construction activities. From reintroducing and reviving micro-surfacing in India to bringing Cold In-Place Recycling (CIPR), Full Depth Reclamation (FDR), and Rigid Pavement (concrete road) techniques into the mainstream, the company has consistently been at the forefront of technological innovation. Headquartered in Navi Mumbai, Markolines has successfully executed over 5,140 lane kilometers of highway maintenance work across multiple states in India. The company is recognized for several pioneering maintenance techniques in the Indian road maintenance sector.

    Markolines migrated to the BSE Mainboard and began trading its securities on June 12, 2025. Building on this progress, the Company has achieved another significant milestone with its listing on the NSE Mainboard in October 2025, enhancing market visibility, improving liquidity, and broadening access for a wider base of investors.

    The Company is in the process of resubmitting the merger application with BSE and NSE, after which the requisite regulatory and statutory approvals will be pursued as per the compliance timelines. With a pan-India presence and a dedicated team of professionals, Markolines remains committed to enhancing the quality, safety, and sustainability of India’s road infrastructure.

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  • Mobilise App Lab Limited IPO Opens on February 23, 2026

    Mobilise App Lab Limited IPO Opens on February 23, 2026

    Mumbai (Maharashtra) [India], February 17: Mobilise App Lab Limited (The Company Mobilise) is engaged in the business of providing SaaS-based software solutions through cloud-based platforms, proposes to open its Initial Public Offering on Monday, February 23, 2026 aiming to raise ₹ 20.09 Crore (At Upper Price Band), with shares to be listed on the NSE Emerge platform.

    The issue size is 25,12,000 equity shares at a face value of ₹ 10 each with a price band of
    ₹ 75- ₹ 80 Per Share.

    Equity Share Allocation

    • Anchor Portion – Upto 7,13,600 Equity Shares
    • Net QIB – Upto 4,76,800 Equity Shares
    • NII– Not Less than 3,60,000 Equity Shares
    • Individual Investors – Not Less than 8,35,200 Equity Shares
    • Market Maker – 1,26,400 Equity Shares

    The net proceeds from the IPO will be utilized for Funding requirement in product development through talent hiring for the company, Funding requirement toward business development and marketing activities aimed at driving the organization’s expansion across domestic markets, Funding towards the infrastructure of the company and General Corporate Purposes. The anchor portion will open on Friday, Feb 20, 2026 and the issue will open on Monday, Feb 23, 2026 and will close on Wednesday, Feb 25, 2026.

    The Book Running Lead Manager to the Issue is Corporate CapitalVentures Private Limited, The Registrar to the Issue is Bigshare Services Private Limited.

    Mr. Ashish Sharma, Promoter & Managing Director of Mobilise App Lab Limited expressed, “The launch of our Initial Public Offering marks a defining milestone in the growth journey of Mobilise App Lab Limited, as we evolve from a focused enterprise software platform into a scalable, multi-solution SaaS company serving B2B clients across sectors and geographies. Over the years, we have built a strong ERP portfolio addressing critical requirements in education, facility & asset management, supply chain, and human resource management.

    The IPO represents the next phase of our expansion. Proceeds from the Fresh Issue will be utilised towards product development through talent hiring, business development and marketing initiatives, and strengthening infrastructure, enabling us to scale operations and deepen our market presence. As we enter the public markets, our focus remains on sustainable growth, continuous innovation, and long-term value creation, supported by a strong leadership team, robust technology platforms, and the growing adoption of digital enterprise solutions.”

    Mr. Kulbhushan Parashar, Founder of Corporate CapitalVentures Private Limited said, “India’s enterprise software and SaaS market is witnessing strong growth, driven by increasing digital adoption across education, infrastructure, logistics, and workforce management. Within this expanding landscape, Mobilise App Lab Limited has built a differentiated position by offering integrated ERP platforms that address multiple enterprise use cases across sectors.

    The Company’s transition from a focused solution provider to a scalable, multi-solution SaaS platform positions it well to benefit from the growing demand for technology-led operational efficiency among B2B customers. The proposed utilisation of IPO proceeds towards product enhancement through talent hiring, business development and marketing initiatives, and infrastructure strengthening is expected to further support scalability and market penetration. With an experienced management team, proven execution capabilities, and exposure to large and expanding end markets, Mobilise App Lab Limited is well-placed to participate in the long-term growth opportunity offered by India’s enterprise digital transformation and SaaS ecosystem.”

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  • PCI SECURITY STANDARDS COUNCIL RELEASES ITS FIRST-EVER ANNUAL REPORT

    PCI SECURITY STANDARDS COUNCIL RELEASES ITS FIRST-EVER ANNUAL REPORT

    Report Highlights Stepped Up Engagement in India

    New Delhi [India], February 17: The PCI Security Standards Council (PCI SSC), the global body that sets payment card security standards, has sharpened its focus on India and South Asia as the region’s digital payments ecosystem continues to scale rapidly, according to its first-ever annual report released this week.

    The report highlights broader representation in governance, with a record 64-member global Board of Advisors for the 2025-2027 term, aimed at increasing geographical and market diversity. The PCI Security Standards Council highlights the launch of the India-South Asia Regional Engagement Board (REB) in August 2025, marking a significant step in localizing global payment security standards for one of the world’s fastest-growing payments markets.

    Indian and South Asian firms now have a more direct channel into how future PCI standards are drafted and revised. The newly formed India-South REB includes key Indian and regional players across banking, fintech, payments processing and technology, including NPCI, HDFC Bank, Google, Cred, Zeta, among others. The REB will advise PCI SSC on regional risks, implementation challenges and evolving fraud patterns unique to India and South Asia.

    Gina Gobeyn, Executive Director of the PCI Security Standards Council said, “As payment technologies continue to evolve and transaction volumes grow, collaboration across the global payments’ ecosystem is more critical than ever. This first annual report reflects the collective effort of our Participating Organizations, partners, and stakeholders to advance payment security for businesses and consumers everywhere.”

    India has emerged as a critical market for global payment security bodies due to the sheer scale of transactions flowing through digital rails such as UPI, cards, wallets and embedded payments.

    “The PCI SSC 2025 Annual Report reflects an approach that is continually aligning with an increasingly complex payments landscape. The report brings more clarity through its product-family approach and stronger alignment across standards, guidance, and training. The Council’s expanded global engagement and new regional collaboration, reinforces the industry-led momentum needed to keep payment environments resilient as threats and technologies evolve,” said Aniket Bhosle, Partner, Technology Consulting Ernst & Young LLP.

    “Active engagement from India, South Asia, and the Middle East, as highlighted in the PCI SSC Annual Report, demonstrates the power of community-driven collaboration in advancing payment security. I sincerely thank the payment industry stakeholders across these regions for their continued contribution and collaboration,” added Nitin Bhatnagar, Regional Director India, South Asia and Middle East.

    The PCI SSC report flags a sharp rise in transaction volumes, speed and complexity globally. The pace of change in payments continues to accelerate, and threats evolve as emerging technologies, new payment devices and third-party integrations are expanding the attack surface for fraud and cybercrime.

    For India, where mobile-led payments dominate, PCI Security Standards Council said 2025 saw heightened focus on mobile payment security, e-commerce safeguards and software security standards.

    The PCI Security Standards Council introduced guidance on the use of artificial intelligence in payment environments, including principles for using AI in PCI assessments, a move that comes as Indian banks and fintechs increasingly deploy AI for fraud detection, underwriting and customer onboarding.

    It also set up an E-commerce Guidance Task Force to align security standards with real-world implementation challenges faced by merchants and payment processors.

    PCI Security Standards Council said it will continue expanding regional participation and training programs in emerging markets, including India, as it heads into its 20th anniversary year in 2026.

    Visit the PCI SSC website for more information on the annual report.

    About the PCI Security Standards Council

    The PCI Security Standards Council (PCI SSC) leads a global, cross-industry effort to increase payment security by providing industry-driven, flexible and effective data security standards and programs that help businesses detect, mitigate and prevent cyberattacks and breaches. Connect with PCI SSC on LinkedIn. Join the conversation on Instagram and X (formerly Twitter) @PCISSC. Subscribe to the PCI Perspectives Blog. Listen to the Coffee with the Council podcast.

    Contact Details: 

    Anjali Digari
    anjali@cha-chi.in

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  • SchemaNinja.com Launches AI-Powered Content Marketing Platform to Help Brands Dominate LLMs

    SchemaNinja.com Launches AI-Powered Content Marketing Platform to Help Brands Dominate LLMs

    New Delhi [India], February 17: The way people discover brands is changing faster than most businesses have caught up with. Search queries that once sent users clicking through 10 blue links are now answered within AI chatbots, Google’s AI Overviews, and tools like ChatGPT and Perplexity, often without a single website visit.

    SchemaNinja.com, the platform originally built by AI SEO Expert in India Jitendra Vaswani as a WordPress schema markup plugin back in 2016, has relaunched as an AI-powered content marketing agency designed to help small and mid-sized businesses show up where it actually matters in 2026: inside the answers generated by large language models.

    The pivot addresses a problem that is growing more urgent by the month. According to industry data published by Semrush in 2025, AI-generated search results are steadily eating into traditional organic traffic. Zero-click search queries, where the user never visits a destination website, now account for a massive share of all search activity. For brands that built their entire customer acquisition strategy on Google rankings, the ground is shifting fast.

    SchemaNinja.com is positioning itself as the agency that helps those brands adapt before the traffic dries up.

    From Plugin to Platform: How SchemaNinja Got Here

    The SchemaNinja story stretches back nearly a decade. Vaswani launched the original product in 2016 as a WordPress plugin that automated structured data markup, the behind-the-scenes code that helps search engines understand what a webpage is actually about. The plugin gained solid traction, generating consistent sales and building a niche reputation among WordPress users focused on technical SEO.

    But Vaswani saw the bigger picture forming. Schema markup was not just a tool for earning rich snippets in Google results anymore. Structured data has become a core signal for large language models when deciding which sources to trust, cite, and surface in their responses. The same technical foundation SchemaNinja was built turned out to be one of the most important ingredients for visibility in an AI-first search world.

    That realization pushed the evolution from a standalone plugin into a full-service content marketing operation. The agency now employs a creative team led by Vaswani as CEO, with Diksha heading content management and Aishwar serving as CMO. Together, they run campaigns that span content strategy, blog creation, social media content, SEO optimization, email marketing, and critically the kind of schema integration and entity optimization that gives AI models a reason to reference a brand when someone asks a question.

    What LLM Optimization Actually Means for a Small Business

    The concept goes by several names right now. Some people call it AI Optimization, or AIO. Others use LLM Optimization, LLMO, or Generative Engine Optimization, GEO. Regardless of the label, the core idea is the same: structuring your brand’s digital footprint so that AI systems recognize you as a credible, authoritative source worth citing.

    This is not a small technical tweak. It requires rethinking how content gets created, organized, and distributed. AI models do not rank pages the way Google’s traditional algorithm does. They synthesize information from across the web drawing on reviews, media coverage, directory citations, blog posts, and structured data to build a picture of which brands merit mention in a given context. If your digital presence is thin, inconsistent, or poorly structured, you simply get skipped.

    SchemaNinja’s approach tackles this at every layer. The agency conducts a deep audit of a client’s existing digital footprint, identifies gaps in entity signals and content authority, and then builds a sustained content engine designed to fill those gaps. Blog posts are written with natural language processing in mind, not just keyword density. Schema markup is woven into every page to enable AI crawlers to parse the content efficiently. And the whole operation is tracked through analytics that measure not just traditional rankings but actual AI citation frequency.

    “If a brand’s digital footprint is not optimized for large language models, that brand risks being invisible in this new economy,” said Jitendra Vaswani, CEO of SchemaNinja.com. “We are past the point where SEO means stuffing keywords and chasing backlinks. The game now is about building the kind of structured, authoritative presence that AI systems trust enough to recommend.”

    How the Platform Works

    The newly introduced system combines structured data architecture, entity mapping, and contextual reinforcement signals to improve how AI systems interpret brand content.

    Key capabilities include:

    • AI-readable content structuring

    • Entity-based topic authority building

    • Semantic internal linking recommendations

    • Content clarity optimization for AI summaries

    • Rich snippet and schema deployment automation

    • Authority reinforcement across digital platforms

    The goal is not just to rank higher but to become a trusted source referenced by AI systems when generating answers.

    Solving a Growing Visibility Problem

    Many publishers are reporting declining click-through rates despite maintaining strong rankings. The reason: users increasingly rely on AI-generated summaries.

    SchemaNinja addresses this by aligning content with how language models retrieve and synthesize information.

    According to the company, brands must now optimize for three layers:

    1. Search engine indexing

    2. Knowledge graph understanding

    3. LLM answer inclusion

    Most existing SEO tools only handle the first layer.

    A New Category: LLM Optimization

    The company describes its approach as LLM Optimization (LLMO),  an evolution beyond traditional SEO.

    Rather than focusing solely on keywords or backlinks, LLMO emphasizes:

    • contextual authority

    • entity relationships

    • informational completeness

    • answer-ready formatting

    This allows AI systems to confidently reference a brand as a source rather than ignoring it.

    Pricing Built for the Businesses That Need This Most

    One deliberate choice the SchemaNinja team made was to keep pricing accessible. The entry level Schema Ninja Content Package starts at $1,200 per month and includes content strategy, blog creation, social media content, SEO optimization, email marketing setup, and monthly reporting. The Premium Content and Schema Package runs $2,400 per month and adds advanced schema markup, technical SEO audits, video content creation, landing page optimization, A/B testing, and biweekly strategy calls.

    That pricing reflects the agency’s stated mission of democratizing access to AI-powered marketing tools. Large enterprises with six figure agency retainers have already started adapting to the LLM shift. SchemaNinja wants to make sure small businesses and startups are not locked out of that transition simply because they cannot afford enterprise-level budgets.

    Why This Matters Right Now

    The window for brands to establish themselves as trusted sources within AI models is open, but it will not stay open indefinitely. As more businesses begin optimizing for LLMs, the early movers will have a compounding advantage — their content will already be embedded in the training data and retrieval pipelines that AI systems rely on. Brands that wait risk playing catch up against competitors who locked in their authority signals months or years earlier.

    SchemaNinja.com is betting that the businesses that act now will be the ones AI recommends tomorrow.

    Brands ready to explore how AI-powered content marketing and LLM optimization can reshape their visibility can visit SchemaNinja.com to schedule a consultation and get started.

    About SchemaNinja.com

    SchemaNinja.com is an AI-powered content marketing and SEO automation agency founded by Jitendra Vaswani. Originally launched in 2016 as a WordPress schema markup plugin, the platform has evolved into a full-service content marketing agency specializing in structured data, technical SEO, and generative engine optimization. SchemaNinja serves small businesses, startups, and freelancers looking to build lasting visibility in both traditional search engines and AI-powered discovery platforms.

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