Category: Business

Ahmedabad (Gujarat) [India], March 27: Identixweb Limited, one of India’s leading publicly listed technology companies specializing in IT services, Shopify application development and SaaS product innovation, has announced the initiation of research and development for SiteGrowth AI, an AI powered organic growth engine aimed at helping SaaS and business websites scale their online visibility and drive consistent organic traffic.

• Combining AI, data, and strategy to simplify and scale organic growth in a resource intensive digital landscape
• Identixweb Limited begins development of SiteGrowth AI to automate organic growth for SaaS and digital businesses
• Combines AI, SEO and data driven workflows to solve the challenge of scaling content and visibility

Organic search continues to be one of the highest return on investment digital marketing channels for SaaS businesses, yet sustaining it at scale remains a challenge due to the constant need for high-volume, high-quality content. Even companies with strong product portfolios, including Identixweb’s own suite of Shopify applications, face limitations in maintaining consistent growth without significantly increasing time, effort and resources.

To address this, SiteGrowth AI is being conceptualized as an AI driven platform designed to automate organic website traffic growth through intelligent content generation, programmatic SEO, and data guided publishing workflows. It aims to combine artificial intelligence with established SEO methodologies into a single, integrated engine, with capabilities such as identifying SEO opportunities, generating content at scale, and automating key processes like internal linking and indexation. The platform is initially being developed as an internal growth tool for Identixweb’s own product suite, with a long term vision of evolving into a standalone SaaS offering for businesses.

Commenting on the development, Mr. Priyank Savani, Chairman and Managing Director of Identixweb Limited, said, “Organic growth today is no longer just about effort, it is about efficiency and intelligence. With SiteGrowth AI, we are exploring how businesses can scale their digital presence in a more structured and sustainable way by combining data, strategy and automation. Our vision is to first strengthen our own product ecosystem and eventually enable other businesses to achieve consistent growth without being limited by resources.”

Designed to simplify and scale organic growth for digital businesses, the platform reflects Identixweb’s continued focus on building practical, growth oriented solutions. With a strong presence across IT services, Shopify application development and SaaS innovation, Identixweb Limited serves clients across India and global markets.

ABOUT IDENTIXWEB LIMITED : https://www.identixweb.com/

Identixweb Limited is a publicly listed technology company specializing in IT services, Shopify application development, and SaaS product innovation. The company core business verticals: Identixweb (Shopifiy apps and web development solutions). With over a decade of full-stack development expertise, Identixweb serves clients and users across India and globally.

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Nura Sleep has‌ been honored with the prestigious “Best Orthopaedic Mattress of the Year” award at the House of Lords, UK Parliament, in an‌ event hosted by the UK Asian Business Council.

London [United Kingdom], March 26: The award recognizes Nura Sleep’s commitment to improving sleep quality through orthopaedic innovation and its strong impact on customer well-being. Bradford-based Nura Sleep, founded less than two‌ years ago by director Mr. Mamit Agarwal, was awarded Best Orthopaedic Mattress of the Year at a ceremony held at the House of Lords. The company has rapidly established itself‍ as a trusted brand in sleep solutions, addressing common issues such‍ as back pain, neck stiffness, and poor sleep posture.

Mr. Mamit Agarwal said what makes‌ this recognition even more meaningful is the strong trust of its customers, with 98% reporting significant improvementt in sleep quality, comfort, and overall well being. This overwhelming positive feedback highlights the brand’s effectiveness‍ in delivering real, measurable results.

Addressing the audience at the event, Mamit Agarwal spoke about the vision behind Nura Sleep and the‍ importance of sleep as a foundation‍ for overall wellbeing. Mr. Mamit Agarwal was inspired to start Nura Sleep by the realization that poor sleep and constant back, neck, and shoulder pain were affecting people’s daily energy, focus, and productivity. He identified a gap in effective sleep solutions and set out to build an orthopaedic mattress brand focused on providing proper support, relieving pain, and enabling truly restorative sleep. This belief inspired him to launch Nura Sleep as a complete orthopaedic mattress brand. “Receiving this recognition at the House of Lords is truly humbling,” said Mr Mamit Agarwal, Founder of Nura Sleep.

He also extended thanks to Baroness Arlene Foster for hosting the event and to Lord Peter James Weir Northern Ireland’s Minister of Education for presenting the award. The event was attended by distinguished leaders‌ including⁠ John Le F‍on‍dr‍é, Vinam‍ra Shastr‌i,⁠ And‌re⁠w Grocock, Taha Coburn Kutay, Sudeep Sakalle, along⁠ with other Members of Parliament and prominent business leaders, further highlighting the global recognition of the brand.
 

Nura Sleep is a modern orthopaedic mattress brand focused on enhancing sleep quality, physical‌ recovery‌, and overall well being. Built on the belief that quality sleep is the foundation of a productive life, the brand combines ergonomic design with advanced materials to deliver superior comfort and support.

www.⁠n‍ur‌aslee‌p.co‍.uk‌

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KRAFTON India–DPIIT MoU signing ceremony with senior officials from both organisations.

New Delhi [India], March 26: KRAFTON India has signed a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry. Under this MoU, KRAFTON India will work with DPIIT across digital entertainment, online social gaming, esports, interactive media, and artificial intelligence. The MoU was signed by Vibhor Kukreti, Head of Government Relations, KRAFTON India, and T. L. K. Singh, Deputy Secretary, DPIIT, Ministry of Commerce and Industry, in the presence of senior officials from both organisations.

The partnership will explore opportunities to organize innovation challenges under the Bharat Startup Grand Challenge and host targeted hackathons to address industry-specific challenges. Both organizations will also collaborate on workshops, roundtables, and masterclasses to build capabilities in game design, animation, immersive technologies, esports management, AI applications, and digital production frameworks. This builds on KRAFTON India’s long-term investments in India’s gaming and startup ecosystem, reflecting its continued role as an active ecosystem enabler.

The MoU also aims to enable engagement with startups across digital entertainment, online social gaming, esports, interactive media, and AI domains, facilitating industry exposure and potential collaboration opportunities. It will further support curated industry interactions and virtual forums to provide exposure to global trends and practices. KRAFTON India and DPIIT will also work together to promote awareness of global best practices in AI-enabled technologies, digital safety frameworks, and responsible innovation, while facilitating participation in relevant Startup India initiatives and sectoral programs contributing to the long-term development and expansion of the ecosystem.

Speaking on the occasion, Shri Sanjiv, Joint Secretary, DPIIT said that this collaboration with KRAFTON India represents a significant step towards strengthening India’s digital and creative economy. He emphasized that partnerships with global leaders in digital entertainment will enable startups to innovate, scale, and build globally competitive solutions in emerging technology domains.

Sean Hyunil Sohn, CEO, KRAFTON India, said, “India stands at a pivotal moment in the evolution of its digital entertainment ecosystem, with the potential to become a global centre for innovation and content creation. At KRAFTON India, we see this as an opportunity to go beyond market growth and actively contribute to building the capabilities, talent, and infrastructure that will define the industry’s future. Our partnership with DPIIT reflects this long-term commitment to working alongside stakeholders to unlock new possibilities for India’s gaming, esports, and interactive media ecosystem.”

Vibhor Kukreti, Head of Government Relations, KRAFTON India, added,
 “Krafton India’s partnership with DPIIT reflects a shared ambition to accelerate the growth of India’s digital entertainment ecosystem. India is already one of the most important digital entertainment markets globally, and its next phase of growth will be defined by strong local capabilities, innovation, and the creation of globally competitive IP across digital entertainment, AI, gaming, and esports. Through this collaboration, KRAFTON India aims to play a meaningful role in enabling startups, strengthening talent pipelines, and bringing global expertise to support India’s emergence as a leading hub for digital entertainment and interactive media.”

With this collaboration, KRAFTON India continues to deepen its engagement in India as both a key market and a growing centre for creation, working closely with institutional partners to support the ecosystem’s next phase of development. The partnership is expected to open new avenues for startups and talent to participate more actively in the evolving digital entertainment landscape.

About KRAFTON, Inc.

Headquartered in Korea, KRAFTON, Inc. is a global game developer and publisher dedicated to pioneering unforgettable worlds for players everywhere. Founded in 2007, KRAFTON brings together a diverse portfolio of studios including PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games, and 9B STUDIO. Each is united by a commitment to bold imagination and breakthrough game-making. KRAFTON’s franchises and titles include PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi-Fi Rush, Dinkum, TERA, My Little Puppy, and more. Guided by its vision to pioneer the path to players’ dreams, KRAFTON is focused on building franchises that last and delivering experiences that resonate with players around the world. For more information, visit www.KRAFTON.com.

About KRAFTON India

KRAFTON India is responsible for delivering premier mobile gaming experiences in the country, led by its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 260 million downloads. Its diverse portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, catering to a wide spectrum of Indian gamers.

Beyond publishing games, KRAFTON India is committed to strengthening the digital entertainment ecosystem. Since 2021, the company has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. Furthermore, KRAFTON has also launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund, set up jointly with South Korean technology giant, Naver and financial services major Mirae Asset, and which is aimed at supporting high-potential startups and accelerating the growth of India’s next generation of global technology leaders. The company also actively supports game development talent through the KRAFTON India Gaming Incubator (KIGI), enabling emerging developers with funding, mentorship, and strategic guidance.

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Lucknow (Uttar Pradesh) [India], March 26: Lucknow’s home construction ecosystem is undergoing a structural shift as buyers move away from fragmented sourcing toward integrated, experience-led solutions. The change comes amid rising demand for consistency in quality, pricing transparency, and design cohesion across the city’s expanding residential corridors.

For years, homebuilding in Lucknow has unfolded through a fragmented network of local markets, where homeowners sourced timber, granite, stones, and Indian marble, as well as imported or Italian marble, often in separate transactions across the city. The process typically involved multiple rounds of coordination, from procuring plywood from commonly available brands like Greenply, Austin Ply, and Tplus, to selecting laminates from Merino, Stylam, and GreenLam, alongside choosing tiles from manufacturers such as Somany, Simpolo, RAK, and Johnson, and sanitary ware from Jaquar and Artize.

Sector observers note that this dispersed procurement pattern, despite being the norm for years, has frequently resulted in uneven finishes, scheduling delays, and diffused accountability, particularly when multiple vendors are involved in a single project.

A more consolidated model is now emerging in the city. Among the players driving this shift is Goel World, an integrated experience center led by Sarvesh Goel, Chairman of Mansingh Goel Group, whose family has a 100-year legacy in the timber and building materials trade.

The facility brings together a wide spectrum of products and services under one roof, including modular interior solutions such as kitchens, wardrobes, and vanity units, along with finishing elements like wooden flooring by Lamiwood, blinds, carpets, and wallpapers. The approach is aimed at reducing the need for multiple sourcing points while enabling coordinated design outcomes.

Speaking on the limitations of digital-first selection, Goel said that material choices often appear different in real conditions compared to catalog images. He emphasized that physical interaction with products, including surface textures and functional performance, allows buyers to make more informed decisions.

The shift also aligns with changing consumer preferences in emerging residential zones such as Gomti Nagar Extension and Shaheed Path, where buyers are increasingly prioritizing integrated design over piecemeal construction. Full-height wardrobes, coordinated laminate finishes, and durable material combinations are gaining traction, reflecting a move toward long-term usability and visual uniformity.

Experts note that while demand for high-quality construction materials has grown alongside Lucknow’s urban expansion, the supply chain has remained largely unorganized. Integrated hubs are attempting to address this gap by offering verified products, standardized pricing, and end-to-end solutions.

Goel stated that scale plays a key role in pricing efficiency. By aggregating demand across categories such as timber, marble, tiles, plywood, laminates, and sanitary ware, the model enables stronger sourcing leverage with manufacturers, making quality materials accessible across different budget segments.

Industry stakeholders believe that such developments could position Lucknow as a regional center for design-led construction practices. As integrated formats gain traction, the city’s home-building process is expected to become more structured, transparent, and experience-driven.

The transition marks a departure from traditional procurement methods and signals a broader shift in how urban homeowners approach construction in tier-two cities.

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Mumbai (Maharashtra) [India], March 26: Kaushalya Logistics Limited (NSE: KLL), a diversified conglomerate specializing in logistic support to the cement industry, has commenced operations at a new Commercial Carrying and Forwarding Agent (CCFA) depot in Muzaffarpur (Bihar) for the Adani Group.

This addition marks the 22nd new depot established by the Company during FY26. The newly operational depot is expected to handle a monthly volume of approximately 15,000 MT, significantly enhancing the Company’s operational scale and throughput capacity in the region. With this expansion, the Company’s total depot network has increased to 124 depots across India.

The expansion reflects the Company’s continued efforts to strengthen its presence in high-growth markets while building stronger relationships with leading industry players. Bihar is emerging as a key region driven by increasing infrastructure and construction activity, and the addition of this depot is expected to improve distribution efficiency, enable faster turnaround times, and enhance overall service capabilities. With its strong on-ground experience, the Company is well prepared to meet the changing needs of its partners and continue growing steadily.

Commenting on this, Mr. Rajendra Singh Shekhawat, CEO, Kaushalya Logistics Limited said,
 “The operationalisation of the Muzaffarpur depot marks a strategic addition to our network under the CCFA model. The facility has been set up to strengthen our regional presence and improve distribution efficiency across Eastern India.

With an expected monthly handling capacity of 15,000 MT, the depot will enhance throughput, enable faster turnaround, and support smoother last-mile connectivity. Our focus remains on driving operational excellence, optimizing network performance, and ensuring consistent service delivery across all locations.

Commenting on this Mr. Uddhav Poddar, Managing Director, Kaushalya Logistics Limited said 

“The commencement of our new CCFA depot in Muzaffarpur for the Adani Group marks another important step in our expansion journey. This addition strengthens our presence in Eastern India and enhances our ability to cater to the growing cement demand in the region.

As we continue to scale our network, this depot will contribute meaningfully to our operational efficiency and overall capacity. We remain focused on expanding our footprint, working closely with leading industry players, and delivering reliable, efficient services that support the evolving needs of our partners.”

Disclaimer: This article is for informational purposes only and does not constitute financial advice.

New Delhi [India], March 25: SHARP Business Systems (India) Pvt. Ltd has announced a strategic manufacturing tie-up with leading AC manufacturing companies to locally produce air conditioners in India, strengthening the company’s expansion plans in one of the world’s fastest-growing cooling markets. The collaboration aims to scale manufacturing to 500,000 units over the next three years, enabling Sharp to strengthen product availability in the Indian market.

The arrangement brings together SHARP’s Japanese engineering and proprietary Plasmacluster ion air purification technology with large-scale manufacturing capabilities and supply chain expertise.

Commenting on the development, Osamu Narita, Managing Director, SHARP Business Systems (India) Pvt. Ltd, said, “India continues to be a strategically important market for SHARP, and we see strong long-term growth potential in the cooling appliances segment. Strengthening our manufacturing ecosystem through tie-ups such as this reinforces our commitment to the Indian market. By combining SHARP’s Japanese innovation with India’s growing manufacturing capabilities, we aim to deliver advanced products that meet the evolving expectations of Indian consumers while supporting the country’s vision for local manufacturing.”

Mimoh Jain, Chief Business Officer – SHARP Appliances Division, added, “India is one of the fastest-growing markets for air conditioners globally. We restarted our air conditioner business in India last year and, despite a challenging year for the category, we sold around 0.40K units with a limited product portfolio. This early response reinforces our confidence in the long-term potential of the market. Our tie-up with a leading AC manufacturing companies in India allows us to combine SHARP’s technology-driven innovation with a strong manufacturing ecosystem in India, enabling us to scale our presence and deliver high-performance cooling solutions integrated with air purification technology.”

India’s air conditioner market has been witnessing steady growth in recent years, driven by rising temperatures, rapid urbanisation and increasing adoption of energy-efficient appliances. Industry estimates suggest that the room air conditioner market in India has crossed 10 million units annually and is expected to grow at a double-digit CAGR, with demand expanding rapidly beyond metro cities into Tier II and Tier III markets.

As part of its next phase of expansion, SHARP is preparing to introduce a wider portfolio of air conditioners in India, including window ACs, split ACs and commercial air conditioning solutions. The upcoming range of select Window ACs will integrate SHARP’s Plasmacluster ion technology, which enables active air purification alongside cooling. By combining Japanese engineering, advanced air purification and robust reliability standards, SHARP aims to deliver a new generation of cooling solutions aligned with its philosophy of creating products that are “In Step With Your Future”.

Over the next five years, the company aims to capture a 2–3% share of the Indian air conditioner market by expanding its product portfolio and strengthening its distribution network across the country.

SHARP currently sells its air conditioners through retail and distribution partners, modern trade, online marketplaces and commercial channels, with an established presence in Kerala, Maharashtra, Delhi NCR, Gujarat, Punjab, Karnataka and Andhra Pradesh/Telangana. The company plans to expand its reach further across the rest of India through additional distribution partnerships.

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Ravichandran Ashwin joins VRX — and suddenly, the smartest move on the board isn’t a delivery. It’s an address.

Chennai (Tamil Nadu) [India], March 25: There are cricketers who play the game. And then there are those who rewrite it — with a mind that refuses to stop thinking. Ravichandran Ashwin is the latter. His partnership with VRX feels less like an endorsement and more like an inevitability.

“I love strategic planning on and off the field. VRX builds smart, growth-centred avenues — which is exactly why I am proud to recommend them.”

— R. Ashwin, VRX Brand Ambassador

Two Playbooks. One Philosophy.

What makes Ashwin extraordinary is not what he does with a cricket ball — it’s what he does before he bowls it. He studies, anticipates, and executes under unforgiving pressure. Over 15+ years, he became India’s most cerebral cricketer — a mind his opponents consistently described as the hardest to read.

VRX was built on the same architecture of thought. Never chasing quick wins, it has spent years identifying high-growth locations and building communities to last — 986 homes delivered, 3,119 in active development, 1,404 completing this year. Not just numbers born of luck. The result of deliberate, long-view strategy.

When two forces that operate this way find each other, the result isn’t just a partnership. It’s a statement.

The Off-Field Move That Speaks Volumes.

Ashwin has never made decisions carelessly. Research first, emotion second, long-term value always. Buying a home, he believes, demands the same foresight as a Test match — reading the conditions and choosing a partner whose track record speaks for itself.

VRX, with its presence in high-connectivity corridors and commitment to community-first development, earned exactly that trust. For India’s homebuyers watching this unfold, Ashwin’s recommendation carries a specific weight: this is a man who wins by being right before the situation demands it.

Built for Those Who Think Ahead.

Today’s homebuyer wants more than four walls — they want lifestyle, connectivity, and a development that grows in value as intelligently as they’ve planned their own futures. VRX designs every project with this buyer in mind, consistently choosing long-term relevance over short-term appeal.

Ashwin — a masterclass in evolving without losing identity — is the embodiment of that buyer. His association with VRX is not celebrity optics. It is the alignment of two institutions that believe the most powerful outcomes are the ones you engineer.

Strategy builds careers. Vision builds legacies. VRX builds both.

With Ashwin as its brand ambassador, VRX sends a clear signal to India: the most credible endorsement is not the loudest one. It is the one made by someone who has spent a lifetime proving that preparation and vision always outlast the opposition.

The wickets and the homes may be different in form. But in principle, they are built the same way: one carefully calculated move at a time.

ABOUT VRX

VRX is a real estate developer committed to building thoughtfully planned, high-quality residential communities in high-growth corridors across India. With 986 homes delivered, 3,119 in active development, and 1,404 homes delivering this year, VRX continues to set the benchmark for strategic, community-centric development.

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